澳洲網際網路市場分析預測（2005年至2010年）

Abstract

After years of playing catch-up, the Australian Internet market has reached a critical juncture, where broadband usage is about to overtake dial-up for the first time. It is evident that broadband will be the sole growth engine of the industry although large-scale deployments of fibre, deemed critical to the delivery of next-generation services, remains an unsettled issue.

This Telsyte research report analyses the Australian Internet market in 2005 and provides forecast for 2006 to 2010.

This report presents:

• A snapshot of the Australian Internet access market, with a particular focus on broadband, for the year ended December 2005, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue;
• Brief profiles of major Internet service providers, including their performance and strategies;
• Analysis of industry trends with discussion on technology and regulatory developments, adoption, and market drivers and inhibitors;
• Telsyte's five-year forecast of the market from 2006 to 2010, in terms of subscribers and revenue, by access technology and by user segment (business vs. residential); and
• Conclusion and recommendations.

Table of Contents

Contents

Tables

Figures

Report Licence

Executive Summary

1. Introduction

• 1.1 Methodology
• 1.2 Definitions

2. Broadband Market Review

• 2.1 Market Overview 2005
  • 2.1.1 xDSL continues to reign supreme
  • 2.1.2 ADSL2/2+ a reality
  • 2.1.3 DSL price decline accelerates
  • 2.1.4 Wireless fastest growing segment
  • 2.1.5 Cable on the decline
  • 2.1.6 Satellite
• 2.2 Broadband Service Provider Performance Review 2005

3. Broadband ISP Activity Review

• 3.1 Telstra
• 3.2 Optus
• 3.3 iiNet
• 3.4 Primus
• 3.5 TPG
• 3.6 Unwired

4. Dial-up Market Review

5. Internet Market Forecast

• 5.1 Forecast Assumptions
• 5.2 Subscriber and Revenue Forecasts
  • 5.2.1 Towards $4 billion market
  • 5.2.2 Broadband users overtaking dial-up users
  • 5.2.3 ADSL2/2+ major market driver
  • 5.2.4 WiMAX driving wireless growth
  • 5.2.5 Cable slowest-growing segment
  • 5.2.6 Satellite becoming confined to rural areas
  • 5.2.7 Other access technologies: the wild card

6. Business and Residential Internet Markets

• 6.1 Business market
• 6.2 Residential market

7. Conclusion and Recommendations

8. Related Research

Tables

• Table 1. - xDSL Subscribers, 2003-2005
• Table 2. - ADSL Market Prices, 2004-2005
• Table 3. - Telstra Broadband Subscribers and Annual Revenue, 2005
• Table 4. - Optus Broadband Subscribers and Annual Revenue, 2005
• Table 5. - Australian Dial-up Market, December 2005

Figures

• Figure 1. - Australian Broadband Subscribers and Revenue, 2003-2005
• Figure 2. - ADSL Price Trends, 2004-2005
• Figure 3. - Australian Broadband Subscribers by Access Technology, 2005
• Figure 4. - Australian Annual Broadband Revenue by Access Technology, 2005
• Figure 5. - Australian Broadband Subscribers by Service Provider, 2005
• Figure 6. - Australian Annual Broadband Revenue by Service Provider, 2005
• Figure 7. - Australian Internet Market Forecast, 2006-2010
• Figure 8. - Australian Internet Subscribers Forecast, 2006-2010
• Figure 9. - Australian Broadband Subscribers Share by Access Technology, 2005-2010
• Figure 10. - Australian Broadband Subscribers Forecast, 2006-2010
• Figure 11. - Australian Residential Internet Subscribers, Broadband vs. Dial-up, 2003-2005
• Figure 12. - Australian Internet Penetration, Broadband vs Dial-up, 2005-2010