Abstract
About India Consumer Trends 2006
The Indian market, one of the most promising in the world, is fast evolving. So is the Indian consumer, across all Socioeconomic strata, regions and town classes. Rising incomes, multiple income households, exposure to international lifestyles and media, easier financial credit and an upbeat economy are enhancing aspirations and consumption.
In these fast changing times, it becomes imperative for companies reaching out to the Indian market, to catch the pulse of the Indian consumer. India Consumer Trends 2006 is a step in that direction - to gain a better understanding of the Indian consumer behaviour and get key insights into issues like:
What does the Indian Consumer' s shopping basket consist of? What is it that the Indian consumer is buying - Is it Apparel? Books? Music? Or Durables or Grocery? How is she paying for her purchases? How much is she willing to travel to get one-stop shopping options? Is she discountdriven enough to wait for promotions or markdowns? Also, how different is the Delhi consumer from the one in Kolkata or Chennai, and how different are they from those in Lucknow or Ludhiana? Of course, then there is the question of an overall shopping behavior.
The India Consumer Trends - 2006™ is an attempt to bridge these gaps and is a resource that brings together information pertaining to the Indian market and Indian consumer in one place. The study truly reflects the changing dynamics of Indian consumer behavior.
Table of Contents
Executive Summary
Section 1:India: A Backdrop
- 1.1 The lndian Market Construct
- 1.2 Decoding lndian Demographics
Section 2: What lndlan households buy
- 2.1 Expenditure Patterns and Share of Wallet
- 2.2 Category Almanac Spending patterns of the household within each category
- 2.3 Food And Grocery: In Sharp Focus
- 2.4 Household Durables,Furniture & Furniture:A Closer Look at Buying Behavior
Section 3: Demystifying The Indian Consumer
- 3.1 School Going: Playful Pretenders
- 3.2 College Going: New Age Crusaders
- 3.3 Working Singles: Corporate Climbers
- 3.4 Working Married lndividuals with No Children: Family Founders
- 3.5 Working,Married lndividuals with Dependent Children: Cautions Planners
- 3.6 Working,Married lndividuals with lndependent Children: Couples
- 3.7 Retired lndividuals: The World Citizens
- 3.8 Housewives: The Home Makers
- 3.9 Purchase Behavior for Apparel & Accessories: ln Focus
