Abstract
The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams.
Although accounting for more than half of all online video content consumed - user generated videos will make up just 15% of total revenues. These are the latest findings from Screen Digest, the media analyst firm, which today releases its latest report on the UGOV market.
Screen Digest believes that advertising will be the principal source of revenue for UGOV sites. In the US ad revenues will grow from $200m in 2006 to almost $900m by 2010. This represents only 15% of all online video revenues.
So whilst there is no shortage of consumers ready to use these sites, the key challenge facing the many companies that now operate in the UGOV arena is finding a business model that will make them financially viable.
According to Screen Digest, there are five business models currently being used to make money from UGOV:
- Advertising
- Content Licensing
- D Commerce (digital sales and rental of premium movie and TV content)
- Subscriptions
- Technology Licensing
In the report
- Total US online video streams and revenue forecasts
- The UGOV value chain and potential business models
- Analysis of UGOV file and delivery formats
- Detailed list of UGOV sites by category
- UGOV market forecasts for the US market
- Profiles of 16 of the industry' s biggest players - including an overview of the services and an assessment of the company' s' prospects
Table of Contents
Executive summary
Online video: then and now
- Bandwidth and online video technologies
- Changing consumer attitudes towards online content
- Total US online video streams and revenue forecast
- Maturing content strategies
The rise of user-generated online video
- Types of Services
- The UGOV value-chain
- Potential business models
- User submission terms and condition
- UGOV services and copyright
- UGOV Services: beyond USA
- UGOV Market Forecasts: USA
User-generated online video services
YouTube
- The service
- Overview
- Prospects
MySpace Video
- The service
- Overview
- Prospects
Google Video
- The Service
- Overview
- Prospects
Heavy
- The Service
- Overview
- Prospects
Break
- The Service
- Overview
- Prospects
Revver
- The service
- Overview
- Prospects
eBaum' s World
- The Service
- Overview
- Prospects
GUBA
- The Service
- Overview
- Prospects
Grouper
- The Service
- Overview
- Prospects
MSN Soapbox
- Overview
MetaCafe
- Overview
Current TV
- Overview
Veoh
- Overview
JumpCut
- Overview
Blip.tv
- Overview
- Overview
Tables and Charts
Executive summary
- Average consumer broadband speed offered by ISPs in the European ' Big Five' and USA
Online video: then and now
- Average consumer broadband package price in the European ' Big Five' and USA
- Broadband-connected households (West Europe and USA)
- User-generated video file formats
- User-generated video file formats
- Broadband-connected households
- Download time for different file sizes in hours:mins:secs
- UGOV sites delivery format
- UGOV sites delivery format
- Video solutions
- Annual advertising spending in the USA
- USA - number of annual online video streams
- USA - number of annual online video streams
- USA - annual online video revenues
- USA - annual online video revenues
The rise of user-generated online video
- Sample UGOV sites by category
- Sample UGOV sites by category
- Sample UGOV sites by business model
- Premium content examples
- UGOV site upload license terms - sample 20 - Nov 2006
- Anti-piracy sample
- USA: User-generated online video downloads and streams forecast
- USA: Internet video streams
- USA: User-generated online video revenues
- USA: Internet video revenues
User-generated online video services
- Sample UGOV ownership list
- Monthly unique visitors (mid-2006)
- Monthly unique visitors (mid-2006)
- List of UGV service propositions
- Monthly video streams (mid-2006)
- Monthly video streams (mid-2006)
- Facebook partners
