Abstract
The report assesses the size, structure and future prospects of the European home video industry based on Screen Digest's analysis of the latest market data and our own detailed computer model.
Current and historic data in this report is the result of the long-standing co-operation between Screen Digest and the International Video Federation (IVF), the only international professional video organisation. Screen Digest's detailed forecasts for every aspect of the home video sector (VHS, and DVD, rental and retail, trade and consumer level) build on this data to provide an invaluable reference source for anyone involved in the video industry.
Key points
- The European video market accounted for 27 per cent of worldwide video spending, with Western Europe alone representing just over 26 per cent of sales.
- DVD penetration reached 65 per cent in Western Europe in 2005, and 25 per cent in CE Europe, taking DVD penetration in total Europe past the halfway mark to 53 per cent.
- Despite a 13 per cent rise in volume sales, total retail video spending in Europe fell for the first time in 2005 due to continued decline in prices.
- The market for retail VHS effectively vanished in several countries at trade level in 2005 as returns exceeded shipments.
- Screen Digest expects spending on retail video in Europe have fallen further by the end of 2006 but anticipates that the arrival of hi-def video will arrest this decline.
- Total spending on video rental in Europe declined by five per cent in 2005, falling for the third consecutive year.
- The online DVD rental sector continued to grow in 2005, accounting for five per cent of the total video rental market. This is expected to rise to around 27 per cent by the end of the forecast period as the traditional market remains in a downward spiral.
- Europe's rentailers were among those companies which launched Internet video-on-demand platforms in 2005. Screen Digest expects the market for digital delivery to have expanded significantly by the end of 2006 following the introduction of digital retail and download-to-burn.
Table of Contents
Methodology
- Statistical methodology
- Hardware methodology
- Software methodology
- Evaluation and refinement of forecasts
- Exchange rate methodology
European overview
- Key facts
- Growth in video sales slows
- Taking video into the hi-def era
- Rental market continues to decline
- Online DVD rental services expand across
- Europe
- Europe on the world stage
- The European DVD hardware landscape
- Budget product depresses average prices
- New study reasesses impact of piracy
- Non-traditional retailers and digital delivery in the ascendence
European comparitive tables
Country profiles
- Total Europe
- West Europe
- Central/East Europe
- Austria
- Belgium
- Croatia
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Hungary
- Iceland
- Ireland
- Italy
- Netherlands
- Norway
- Poland
- Portugal
- Russia
- Spain
- Sweden
- Switzerland
- United Kingdom
Tables and charts
Methodology
- Euro exchange rates
- Dollar exchange rates
European comparitive tables
- DVD player/recorder penetration
- DVD player/recorder households
- Total distributor revenues from DVD software 2005
- Total distributor revenues from DVD software
- Distributor revenues from rental DVD
- Distributor revenues from rental DVD
- Total consumer spending on DVD software 2005
- Total consumer spending on DVD software
- Consumer spending on rental DVD
- Consumer spending on retail DVD
- Rental DVD units shipped
- Retail DVD units shipped
- DVD rental transactions
- Retail DVD units sold
- Average dealer price per rental DVD
- Average dealer price per retail DVD
- Average consumer price per rental DVD
- Average consumer price per retail DVD
- Average annual DVD sales per DVD HH
- Average annual DVD rentals per DVD HH
Total Europe
- Total Europe: Video hardware households
- Total Europe: Retail and rental market infrastructure
- Total Europe: Consumer spending on video
- Total Europe: Video hardware
- Total Europe: Video software totals
- Total Europe: Average annual video purchases per HH
- Total Europe: Video software market by sector
- Total Europe: Average annual rental transactions per HH
West Europe
- West Europe: Video hardware households
- West Europe: Retail and rental market infrastructure
- West Europe: Consumer spending on video
- West Europe: Video hardware
- West Europe: Video software totals
- West Europe: Average annual video purchases per HH
- West Europe: Video software market by sector
- West Europe: Average annual rental transactions per HH
Central/East Europe
- Central/East Europe: Video hardware households
- Central/East Europe: Retail and rental market infrastructure
- Central/East Europe: Consumer spending on video
- Central/East Europe: Video hardware
- Central/East Europe: Video software totals
- Central/East Europe: Average annual video purchases per HH
- Central/East Europe: Video software market by sector
- Central/East Europe: Average annual rental transactions per HH
Austria
- Austria: Video hardware households
- Austria: Retail and rental market infrastructure
- Austria: Consumer spending on video
- Austria: Video hardware
- Austria: Video software totals
- Austria: Average annual video purchases per HH
- Austria: Video software market by sector
- Austria: Average annual rental transactions per HH
- Austria: Windows after theatrical release
- Austria: VAT/sales taxes
Belgium
- Belgium: Video hardware households
- Belgium: Retail and rental market infrastructure
- Belgium: Consumer spending on video
- Belgium: Video hardware
- Belgium: Video software totals
- Belgium: Average annual video purchases per HH
- Belgium: Video software market by sector
- Belgium: Average annual r per HH
- Belgium: Windows after theatrical release
- Belgium: VAT/sales taxes
- Belgium: Retail video market share by distributor 2005
Croatia
- Croatia: Video hardware households
- Croatia: Retail and rental market infrastructure
- Croatia: Consumer spending on video
- Croatia: Video hardware
- Croatia: Video software totals
- Croatia: Average annual video purchases per HH
- Croatia: Video software market by sector
- Croatia: Average annual rental transactions per HH
- Croatia: Windows after theatrical release
- Croatia: VAT/sales taxes
Czech Republic
- Czech Republic: Video hardware households
- Czech Republic: Retail and rental market infrastructure
- Czech Republic: Consumer spending on video
- Czech Republic: Video hardware
- Czech Republic: Video software totals
- Czech Republic: Average annual video purchases per HH
- Czech Republic: Video software market by sector
- Czech Republic: Average annual rental transactions per HH
- Czech Republic: Windows after theatrical release
- Czech Republic: VAT/sales taxes
Denmark
- Denmark: Video hardware households
- Denmark: Retail and rental market infrastructure
- Denmark: Consumer spending on video
- Denmark: Video hardware
- Denmark: Video software totals
- Denmark: Average annual video purchases per HH
- Denmark: Video software totals
- Denmark: Video software market by sector
- Denmark: Average annual r per HH
- Denmark: Windows after theatrical release
- Denmark: VAT/sales taxes
Finland
- Finland: Video hardware households
- Finland: Retail and rental market infrastructure
- Finland: Consumer spending on video
- Finland: Video hardware
- Finland: Video software totals
- Finland: Average annual video purchases per HH
- Finland: Video software market by sector
- Finland: Average annual r per HH
- Finland: VAT/sales taxes
- Finland: Windows after theatrical release
France
- France: Video hardware households
- France: Retail and rental market infrastructure
- France: Consumer spending on video
- France: Video hardware
- France: Video software totals
- France: Average annual video purchases per HH
- France: Video software market by sector
- France: Average annual rental transactions per HH
- France: Consumer sales through kiosks
- France: Retail video genre split 2005
- France: Retail video market by distributor 2005
- France: VAT/sales taxes
- France: Windows after theatrical release
Germany
- Germany: Video hardware households
- Germany: Retail and rental market infrastructure
- Germany: Consumer spending on video
- Germany: Video hardware
- Germany: Video software totals
- Germany: Average annual video purchases per HH
- Germany: Video software market by sector
- Germany: Average annual rental transactions per HH
- Germany: VAT/sales taxes
- Germany: Windows after theatrical release
- Germany: Video retail market by distributor 2005
- Germany: DVD retail genre split 2005
Greece
- Greece: Video hardware households
- Greece: Retail and rental market infrastructure
- Greece: Consumer spending on video
- Greece: Video hardware
- Greece: Video software totals
- Greece: Average annual video purchases per HH
- Greece: Video software market by sector
- Greece: Average annual rental transactions per HH
- Greece: VAT/sales taxes
- Greece: Windows after theatrical release
Hungary
- Hungary: Video hardware households
- Hungary: Retail and rental market infrastructure
- Hungary: Consumer spending on video
- Hungary: Video hardware
- Hungary: Video software totals
- Hungary: Video hardware
- Hungary: Average annual video purchases per HH
- Hungary: Video software market by sector
- Hungary: Average annual rental transactions per HH
- Hungary: Windows after theatrical release
- Hungary: VAT/sales taxes
Iceland
- Iceland: Video hardware households
- Iceland: Retail and rental market infrastructure
- Iceland: Consumer spending on video
- Iceland: Video hardware
- Iceland: Video software totals
- Iceland: Average annual video purchases per HH
- Iceland: Video software totals
- Iceland: Video software market by sector
- Iceland: Average annual r HH
Ireland
- Ireland: Video hardware households
- Ireland: Retail and rental market infrastructure
- Ireland: Consumer spending on video
- Ireland: Video hardware
- Ireland: Video software totals
- Ireland: Average annual video purchases per HH
- Ireland: Video software market by sector
- Ireland: Average annual rental transactions per HH
- Ireland: VAT/sales taxes Ireland: Windows after theatrical release
Italy
- Italy: Video hardware households
- Italy: Retail and rental market infrastructure
- Italy: Consumer spending on video
- Italy: Video hardware
- Italy: Video software totals
- Italy: Average annual video purchases per HH
- Italy: Video software market by sector
- Italy: Average annual rental transactions per HH
- Italy: VAT/sales taxes Ireland: Windows after theatrical release
- Italy: Video retail market by distributor 2005
Netherlands
- Netherlands: Video hardware households
- Netherlands: Retail and rental market infrastructure
- Netherlands: Consumer spending on video
- Netherlands: Video hardware
- Netherlands: Video software totals
- Netherlands: Average annual video purchases per HH
- Netherlands: Video software market by sector
- Netherlands: Average annual r per HH
- Netherlands: VAT/sales taxes
- Netherlands: Windows after theatrical release
- Netherlands: Retail video genre split 2005
- Netherlands: Retail video genre split 2005
Norway
- Norway: Video hardware households
- Norway: Retail and rental market infrastructure
- Norway: Consumer spending on video
- Norway: Video hardware
- Norway: Video software totals
- Norway: Average annual video purchases per HH
- Norway: Video software totals
- Norway: Video software market by sector
- Norway: Average annual rental transactions per HH
- Norway: All video retail market split by retailer
- Norway: VAT/sales taxes
- Norway: Windows after theatrical release
Poland
- Poland: Video hardware households
- Poland: Retail and rental market infrastructure
- Poland: Consumer spending on video
- Poland: Video hardware
- Poland: Video software totals
- Poland: Video hardware
- Poland: Average annual video purchases per HH
- Poland: Video software market by sector
- Poland: Average annual rental transactions per HH
- Poland: Windows after theatrical release
- Poland: VAT/sales taxes
Portugal
- Portugal: Video hardware households
- Portugal: Retail and rental market infrastructure
- Portugal: Consumer spending on video
- Portugal: Video hardware
- Portugal: Video software totals
- Portugal: Average annual video purchases per HH
- Portugal: Video software market by sector
- Portugal: Average annual rental transactions per HH
- Portugal: VAT/sales taxes
- Portugal: Windows after theatrical release
Russia
- Russia: Video hardware households
- Russia: Retail and rental market infrastructure
- Russia: Consumer spending on video
- Russia: Video hardware
- Russia: Video software totals
- Russia: Video hardware
- Russia: Average annual video purchases per HH
- Russia: Video software market by sector
- Russia: Average annual rental transactions per HH
Spain
- Spain: Video hardware households
- Spain: Retail and rental market infrastructure
- Spain: Consumer spending on video
- Spain: Video hardware
- Spain: Video software totals
- Spain: Average annual video purchases per HH
- Spain: Video software market by sector
- Spain: Average annual rental transactions per HH
- Spain: Consumer sales through kiosks
- Spain: DVD retail genre split 2005
- Spain: VHS retail genre split 2005
- Spain: VAT/sales taxes
- Spain : Windows after theatrical release
- Spain: DVD retail market split by channel 2005
- Spain: All Video rental market split by channel 2005
Sweden
- Sweden: Video hardware households
- Sweden: Retail and rental market infrastructure
- Sweden: Consumer spending on video
- Sweden: Video hardware
- Sweden: Video software totals
- Sweden: Average annual video purchases per HH
- Sweden: Video software totals
- Sweden: Video software market by sector
- Sweden: Average annual rental transactions per HH
- Sweden: VAT/sales taxes
- Sweden: Windows after theatrical release
Switzerland
- Switzerland: Video hardware households
- Switzerland: Retail and rental market infrastructure
- Switzerland: Video hardware
- Switzerland: Video software totals
- Switzerland: Average annual video purchases per HH
- Switzerland: Video software totals
- Switzerland: Video software market by sector
- Switzerland: Average annual rental transactions per HH
- Switzerland: VAT/sales taxes
- Switzerland: Windows after theatrical release
United Kingdom
- United Kingdom: Video hardware households
- United Kingdom: Retail and rental market infrastructure
- United Kingdom: Consumer spending on video
- United Kingdom: Video hardware
- United Kingdom: Video software totals
- United Kingdom: Average annual video purchases per HH
- United Kingdom: Video software totals
- United Kingdom: Video software market by sector
- United Kingdom: Average annual rental transactions per HH
- United Kingdom: VAT/sales taxes
- United Kingdom: Video retail market shares by distributor 2005
- United Kingdom: DVD retail Top 10 2005
- United Kingdom: Windows after theatrical release
- United Kingdom: Video rental market shares by distributor 2005
- United Kingdom: VHS retail Top 10 2005
- United Kingdom: DVD rental Top 10 2005
- United Kingdom: VHS rental Top 10 2005
- United Kingdom: Retailer market shares by volume 2005
- United Kingdom: Rental DVD market split by rental channel 2005
- United Kingdom: DVD retail market shares by genre 2005
- United Kingdom: VHS retail market shares by genre 2005
- United Kingdom: DVD rental market shares by genre 2005
