Abstract
2006 is the year that online music went truly mass market in Europe. Screen Digest expects that European consumer spending on online music will reach Euro280m by the end of 2006 - more than double the Euro121m spent in 2005. By 2010 consumer spending on online music will generate more than Euro1.1bn. As well as providing detailed historical and forecast data on the online and overall music markets for 16 Western European markets, the report also analyses the causes of declining revenues for the music industry. It acknowledges that a broader view must be taken to understand and address the change in consumer behaviour.
It is easy to point the finger at piracy but factors like the gradual erosion of music dedicated shelf space in big retailers like HMV and Virgin and its replacement with DVD's, book, games and mobile phones cannot be ignored. Seen in this light the fact that the decline in physical music sales corresponds to the boom in DVD sales begins to look less like a coincidence and more like a cause.
Dan Cryan, Screen Digest analyst and author of the report comments: "Online music has been booming. However, online sales alone are not going to be enough to halt the decline in music sales. The music industry needs to make the most of new delivery platforms. We believe with the right strategy - including mobile and online - that the worst might be over by 2010. The industry must adopt a broader approach to selling music, looking beyond the traditional single and album."
Covered in the report:
- Broadband connections by country 2002 to 2010
- Total music market 2001 to 2010
- Total online music spending by country 2003 to 2010
- Comparison of consumer spending on music and video 2000 to 2006
- Major publisher market shares
- Single track and album downloads and revenues 2003 to 2010
- Subscription music users and revenues 2004 to 2010
- Threats and opportunities
- Analysis of the traditional and online music value chains
- Profiles of pan European service operators
Table of Contents
Executive Summary
- Business models
- Piracy
Methodology
Introduction
- Market Size
- Broadband
- Portable audio devices
The Structure of the music business
- The value chain
- The global market
- Market shares
- Universal Music Group
- Sony BMG
- EMI
- Warner Music Group
- Independents
- Distribution Channels
- Music publishing
Threats and opportunities
- Opportunities
Threats
- Service models and pricing
- New business models
- DRM
- Piracy
Pan European service operator profiles
- Apple
- Microsoft
- Sony
- OD2/Loudeye
- Napster
- Musicload
- 7 Digital
- Phono, le Denmark
- 24-7 MusicShop
- MusicNet
- TuneTribe
- Wippit
- InProdicon
- Real Networks
Table and Charts
Executive Summary
The following definitions are included for the avoidance of doubt, Western Europe broadband connections
Introduction
- Western Europe portable music players
- Total Western Europe music market
- Traditional music industry value chain
- Western European music market size
- Western Europe relative market size 2005
- Consumer spending on music and video
- Music market share 2004
- MCPS-PRS Podcasting licence
Threats and opportunities
- Annual single track downloads
- Annual single track download revenue
- Annual album downloads
- Annual album download revenue
- European downloads by type
- European download sales revenue
- Selling Madonna
- Subscription music users
- Subscription music revenues
- Total online music revenues
- Straight music industry value chain
- How podcasts work
- Forked music industry value chain
- Major music retailers and their 3rd party suppliers
- European download market revenues shares
- Average single track download costs
- Attempts to close Allofmp3.com
- Western Europe total a la carte and subscription revenues
- Average price of a single track download
- (Allofmp3.com vs leading European services)
- iPod worldwide cumulative sales
Pan European service operator profiles
- ITMS downloads
- OD2 clients by country
- OD2 clients by country (continued)
- Napster worldwide subscribers
- Napster worldwide quarterly revenues
- Musicload downloads since launch
- Musicload stores
- 24-7 MusicShop customers
