歐洲地上波數位電視：市場評價與預測

Abstract

In recent years, nearly every TV market in Europe has placed digital conversion and analogue switch-off at the top of its political, regulatory and cultural agenda. Several markets across the region are now barely two years away from their target analogue terrestrial switch-off dates. Whilst some markets, such as the UK, are making apparently good progress towards realistic and wholly attainable switch-off dates, others appear to have set ambitious targets that, on the face of it, can never be met.

European Digital Terrestrial Television: Market Assessment and Forecasts is the most comprehensive study to date of the European DTT market. Each country profile includes a detailed assessment of the DTT marketplace, and contains the following data:

• Legislative and regulatory frameworks
• Profiles of the key players in the DTT value chain
• DTT chronology
• Detailed technical specifications of STBs, DTT standards, multiplexes and transmitters

Key Data -- 2000 to 2009 for all markets:

• TV HHs, DTT free to view homes, DTT pay TV subscribers, DTT pay top-up homes, total DTT homes
• Cable penetration, DTH penetration (pay), DTH penetration (total), DTT penetration, IPTV, Total digital penetration, DTT share of digital market

Key findings from the report:

• Most European countries are expected to meet their targets for switching to digital
• Germany still has most analogue TV households but has already ended some analogue transmissions
• Among larger territories, the UK has the highest digital penetration of television households
• Italy has the biggest uphill struggle to achieve digital conversion in terms of homes per year

Table of Contents

Executive Summary

• Introduction
• Current situation
• Key issues

Belgium

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Belgium

Finland

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Finland

France

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: France

Germany

• Introduction
• Legislative/Regulatory Framework
• Key players
• Market analysis
• DTT Chronology: Germany

Italy

• Introduction
• Legislative/Regulatory Framework
• Key players
• Market Analysis
• DTT Chronology: Italy

Netherlands

• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: The Netherlands

Spain

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Spain

Sweden

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Sweden

Switzerland

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market analysis
• DTT Chronology: Switzerland

UK

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: UK

Austria

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Austria

Czech Republic

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Czech Republic

Denmark

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Denmark

Hungary

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Hungary

Ireland

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Ireland

Norway

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Norway

Poland

• Introduction
• Legislative/Regulatory Framework
• Key players
• Market Analysis
• DTT Chronology: Poland

Portugal

• Introduction
• Legislative/Regulatory Framework
• Key Players
• Market Analysis
• DTT Chronology: Portugal

Slovakia

• Introduction
• Legislative/Regulatory Framework
• Key players
• Market Analysis
• DTT Chronology: Slovakia

Central and Eastern Europe

• * Bulgaria
• * Croatia
• * Estonia
• * Latvia
• * Lithuania
• * Romania
• * Russia
• * Serbia
• * Slovenia
• * Ukraine

Glossary

Contacts

• * Austria
• * Belgium
• * Czech Republic
• * Denmark
• * Finland
• * France
• * Germany
• * Hungary
• * Ireland
• * Italy
• * Netherlands
• * Norway
• * Poland
• * Portugal
• * Slovakia
• * Spain
• * Sweden
• * Switzerland
• * UK

List of Tables and Charts

Executive Summary

• Eastern Europe: Key data
• Western Europe: Key data

Belgium

• Key data
• DTT share of digital market (%)
• 2005 vs 2009
• Total DTT homes
• Transmitters
• DTT operators
• Media regulator data
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes
• DTT technical standards and settings

Finland

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• Transmitter technical details
• Multiplexes
• DTT technical standards and settings
• Set-top box models and specifications

France

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes
• DTT technical standards and settings

Germany

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Italy

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Netherlands

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Spain

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Sweden

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Switzerland

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

UK

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Multiplexes
• Set-top box models and specifications
• Set-top box models and specifications
• DTT only Households
• Cumulative DTT Sales
• Quarterly DTT Sales
• Digital TV Market Shares

Austria

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Czech Republic

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Multiplexes
• Set-top box models and specifications

Denmark

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Hungary

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Ireland

• Key data
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Norway

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Poland

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Portugal

• Key data
• DTT share of digital market (%) 2005 vs 2009
• Total DTT homes
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Slovakia

• Key data
• Media regulator data
• Transmitters
• Operators
• DTT technical standards and settings
• Transmitter technical details
• Set-top box models and specifications
• Multiplexes

Central and Eastern Europe

Glossary

Contacts