Abstract
In this exciting new report, SBD brings its trusted experience and insight to present a fact-based approach to understanding end user needs, analysing China' s technical infrastructure and forecasting the market potential.
It provides answers to key questions including:
- How fast will the navigation and telematics markets grow?
- Who are the major players in the emerging telematics industry?
- Which services and products are most likely to be successful?
- What strategies are non-Chinese companies developing for this booming new car market?
Table of Contents
1. Executive summary
- 1.1 Introduction
- 1.2 Conclusions
- 1.3 Summary of key points
- 1.3.1. Introduction and current status
- 1.3.2. Key products and services for the future
- 1.3.3. Key stakeholders
- 1.3.4. Main obstacles to overcome
- 1.3.5. Future outlook
2. Introduction to this report
3. Introduction to China
- 3.1 Socio-economic background
- 3.1.1. Economic development
- 3.1.2. Population centres
- 3.2 Road infrastructure
- 3.2.1. Highways network
- 3.2.2. Cities
- 3.2.3. Electronic toll collection
- 3.3 Vehicle market
- 3.3.1. Vehicle manufacturers
- 3.3.2. Market segments
- 3.4 Mobile phone market
- 3.4.1. Mobile phones
- 3.4.2. Internet usage
- 3.5 Key points
4. Market drivers for telematics and navigation
- 4.1 Vehicle crime
- 4.2 Traffic congestion
- 4.2.1. Beijing
- 4.2.2. Shanghai
- 4.2.3. Guangzhou
- 4.3 Changing road network
- 4.4 Road safety
- 4.5 New drivers
- 4.6 Major events
- 4.6.1. Olympics
- 4.6.2. World Expo
- 4.6.3. Asian Games
- 4.7 Government policy
- 4.7.1. 863 Programme
- 4.7.2. ITS Support Programme
- 4.8 Emergency services
- 4.9 Environment
- 4.10 Key points
5. Understanding the end user
- 5.1 Navigation survey
- 5.1.1. Demand
- 5.1.2. Embedded navigation vs PNDs
- 5.1.3. Satisfaction
- 5.1.4. Usage
- 5.1.5. Dealer comments
- 5.2 Telematics services
- 5.2.1. Preferences
- 5.2.2. Concerns over quality of local systems
- 5.3 Key points
6. Industry stakeholders
- 6.1 Local telematics service providers
- 6.1.1. Shenzhen SEG GPS Scientific Navigations
- 6.1.2. Shenzhen E-eye Che' an Satellite Watch
- 6.1.3. Shenzhen Huaqiang Information Industry
- 6.1.4. Shenzhen Hangsheng Ling Hang Tong
- 6.1.5. Direct Links Group
- 6.1.6. Beijing Carbase Technology
- 6.1.7. Beijing MeToYou
- 6.2 Foreign telematics service providers
- 6.2.1. ATX/SK Telecom
- 6.2.2. WirelessCar
- 6.3 Vehicle manufacturers
- 6.3.1. Toyota
- 6.3.2. Honda
- 6.3.3. Shanghai GM
- 6.3.4. Nissan
- 6.4 Digital map suppliers
- 6.4.1. AutoNavi
- 6.4.2. NavInfo
- 6.4.3. Ritu Changdi
- 6.4.4. Mapping contracts
- 6.5 Mobile network operators
- 6.5.1. China Mobile
- 6.5.2. China Unicom
- 6.5.3. China Netcom
- 6.6 Roadside assistance providers (motoring clubs)
- 6.6.1. Continental Automobile Association
- 6.6.2. Auto Association of China
- 6.6.3. Shanghai Yongda Auto Club
- 6.6.4. United Automobile Association
- 6.7 Insurance companies
- 6.8 Electronics manufacturers
- 6.8.1. Navigation systems
- 6.8.2. PNDs
- 6.9 Government research projects
- 6.10 Key points
7. Telematics infrastructure
- 7.1 Data communications
- 7.1.1. Cellular networks
- 7.1.2. Broadcast channels
- 7.2 Traffic information
- 7.2.1. Traffic collection
- 7.2.2. Distribution of traffic information
- 7.3 Positioning
- 7.3.1. Bei-Dou
- 7.3.2. Galileo
- 7.4 Regulations and standards
- 7.4.1. Licensing
- 7.4.2. Licensing of traffic services
- 7.4.3. Standards
- 7.5 Key points
8. Navigation market trends
- 8.1 Overall market analysis
- 8.2 Embedded OE systems
- 8.3 Portable navigation devices
- 8.4 Mobile phone navigation
- 8.5 Digital map updates
- 8.6 Key points
9. Telematics market trends
- 9.1 Market analysis
- 9.2 Shift to OE telematics
- 9.3 Key points
List of figures
- Figure 1. Key players for traffic and safety & security in China
- Figure 2. Forecast navigation systems sales (2010)
- Figure 3. The structure of this report
- Figure 4. Map of Chinese provinces
- Figure 5. Top five exporting Chinese regions
- Figure 6. Map of Guangdong region
- Figure 7. Planned national highway network
- Figure 8. National car ownership levels
- Figure 9. Growth in vehicle ownership
- Figure 10. Car ownership level by regions
- Figure 11. Top 10 vehicle brands in China
- Figure 12. Car market share by segment (Jan. 2007)
- Figure 13. Mobile phone ownership
- Figure 14. Broadband Internet subscribers
- Figure 15. Global car theft rates
- Figure 16. Car theft in major cities (2006)
- Figure 17. Road deaths in China
- Figure 18. Road fatalities against population
- Figure 19. Navigation ownership by respondents
- Figure 20. Interest in navigation for next new car
- Figure 21. Reasons for not buying navigation for current car
- Figure 22. Navigation purchase timescale for non-owners that now want a navigation system
- Figure 23. Preference for navigation system type
- Figure 24. Navigation system type preferences by city
- Figure 25. Navigation user satisfaction rates
- Figure 26. Navigation user satisfaction and dissatisfaction factors
- Figure 27. Consumer use of navigation systems
- Figure 28. Reasons for using navigation system
- Figure 29. Verbatim navigation HMI comments by brand
- Figure 30. Consumer awareness of telematics services
- Figure 31. Consumer telematics service preferences
- Figure 32. Customer needs for telematics services in China, Europe and U.S
- Figure 33. Telematics service provider market share
- Figure 34. Overview of leading local telematics service providers (2006)
- Figure 35. Embedded navigation map suppliers
- Figure 36. PND map suppliers
- Figure 37. Internet map suppliers
- Figure 38. Links between insurance companies and telematics partners
- Figure 39. China Mobile GSM network coverage
- Figure 40. Consumer attitudes to mobile TV
- Figure 41. Sootu.com map of traffic information for Beijing
- Figure 42. Comparison of satellite-based positioning systems
- Figure 43. Chinese navigation market
- Figure 44. Navigation device market share (2010)
- Figure 45. Embedded navigation system sales growth
- Figure 46. Forecast sales and usage of GPS-enabled mobile phones
- Figure 47. Source of updated digital map
- Figure 48. Telematics unit sales
- Figure 49. Telematics devices and services sales
