俄羅斯化妝品市場預測(2008年至2012年）

With the rolling consumption of cosmetics, Russia has got huge potential for international as well as local cosmetics manufacturers. Rising consumer spending combined with an increasing fashion- and beauty-consciousness and the desire of donning western looks are driving the market, says "Russian Cosmetics Market Forecast (2008-2012)", a recent market research report by RNCOS.

The report provides extensive research and in-depth analysis on the Russian cosmetics market that will help the client to evaluate the leading-edge opportunities critical to the success of the cosmetics market in Russia.

The forecasts and estimations given in this report are meant as a rough guide to the future direction of the market, and are based on the correlation between past market growth and growth of base drivers.

• The Russian cosmetics and perfumery market will achieve a remarkable growth in the coming years. It is forecasted to grow at a CAGR of about 13.6% during 2008-2012.
• Hair care, oral care, skin care and color cosmetics form the majority of Russian cosmetics market.
• Skin care, male grooming and depilatories are some of the fastest growing segments in the Russian cosmetics market.
• Skin care segment is set to be most dominating one among the Russian cosmetics market by 2012.
• Future of the Russian cosmetics market lies in niche marketing (targeted to the specific segment) as mass market for marketing point of view reaching to saturation.

• Where Russia stands in context of global and Eastern European cosmetics market?
• What is the cosmetic consumption pattern in Russia?
• Which are the fastest growing products in Russian cosmetics market?
• How is the market likely to perform in future?
• What are the growth prospects of the Russian market?
• What are the key challenges for the market?
• Who are the key players in the Russian cosmetics market?

This section provides business overview and financial status of key players of the Russian cosmetics market. The key players discussed in the report are L' Oréal, Oriflame Cosmetics, Kalina OAO, Nevskaya Kosmetika and Pharmacy Chain 36.6.

Information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.

The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

1. Analyst View

2. Global Cosmetics Market

• 2.1 Industry Overview
• 2.2 Regional Segmentation

3. Russia in Context of Global & Eastern Europe Cosmetics Market

4. Russia - Lucrative Destination for Cosmetics Players

• 4.1 Purchasing Power
• 4.2 Demographic Factors
  • 4.2.1 Female Population
  • 4.2.2 Ageing Population
  • 4.2.3 Youth Population
• 4.3 Herbal & Organic Products
• 4.4 Lifestyle & Beauty-consciousness
• 4.5 Advertising & Promotional Strategies
• 4.6 Distribution Networks
• 4.7 Political & Economic Conditions

5. Russian Cosmetics Market

• 5.1 Overview
• 5.2 Market Performance
  • 5.2.1 By Segments
    • 5.2.1.1 Hair Care
      • 5.2.1.1.1 Shampoo
      • 5.2.1.1.2 Conditioners
      • 5.2.1.1.3 Colorants
    • 5.2.1.2 Skin Care
      • 5.2.1.2.1 Facial Care
      • 5.2.1.2.2 Body Care
    • 5.2.1.3 Sun Care
    • 5.2.1.4 Perfumery
      • 5.2.1.4.1 Premium
      • 5.2.1.4.2 Mass
    • 5.2.1.5 Deodorants
    • 5.2.1.6 Oral Care
      • 5.2.1.6.1 Toothpaste
      • 5.2.1.6.2 Tooth Whiteners
      • 5.2.1.6.3 Dental Floss
    • 5.2.1.7 Color Cosmetics
    • 5.2.1.8 Bath Care
    • 5.2.1.9 Depilatories
    • 5.2.1.10 Male Grooming
    • 5.2.1.11 Baby Care
  • 5.2.2 By Distribution Channels
    • 5.2.2.1 Departmental Stores & Drogeries
    • 5.2.2.2 Direct Sales
    • 5.2.2.3 Open Markets
    • 5.2.2.4 Supermarkets
    • 5.2.2.5 Pharmacies
    • 5.2.2.6 Specialized Chains
• 5.3 Cosmetics Imports

6. Future Predictions for Russian Cosmetics Market

• 6.1 Hair Care
• 6.2 Skin Care
• 6.3 Sun Care
• 6.4 Perfumery
• 6.5 Deodorants
• 6.6 Oral Care
• 6.7 Color Cosmetics
• 6.8 Bath Care
• 6.9 Depilatories
• 6.10 Male Grooming
• 6.11 Baby Care

7. Future Growth Prospects

• 7.1 Packaging Industry
• 7.2 Media & Advertising Industry
• 7.3 Focus on Upper Class
• 7.4 Lips & Eye Care Products
• 7.5 Private Label Cosmetics
• 7.6 Beauty Salon Market
• 7.7 Premium & Value-added Brands
• 7.8 Online Marketing

8. Challenges

• 8.1 Regulatory Environment
• 8.2 Counterfeit Products
• 8.3 Payment Terms for Exporters
• 8.4 Tariff Impositions

9. Key Industry Contributors

• 9.1 L' Oreal
• 9.2 Oriflame Cosmetics
• 9.3 Kalina OAO
• 9.4 Nevskaya Kosmetika
• 9.5 Pharmacy Chain 36.6

• Figure 2-1: Global - Cosmetics & Toiletries Market (in Billion US$), 2003-2007E
• Figure 2-2: Global - Cosmetics & Toiletries Market by Region (%), 2006
• Figure 3-1: Global - Leading Cosmetics & Toiletries Market (in Billion US$), 2006
• Figure 3-2: Eastern Europe - Share of Russia in Cosmetics & Toiletries Market (%), 2006
• Figure 4-1: Russia - Per Head Personal Disposable Income (in US$), 2002-2007E
• Figure 4-2: Russia - Forecast for Per Head Personal Disposable Income (in US$), 2008-2012
• Figure 4-3: Russia - Breakup of Population by Gender (%), 2007E
• Figure 4-4: Russia - Cosmetics Spending by Women Aged 15-64 (in US$), 1995, 2000, 2004 & 2006
• Figure 4-5: Russia - Share of People Aged 65+ in Total Population (%), 2002-2007E
• Figure 4-6: Russia - Share of People Aged 20-29 in Total Population (%), 2002-2007E
• Figure 4-7: Russia - GDP per Head (in US$), 2002-2007E
• Figure 5-1: Russia - Cosmetics & Perfumery Market (in Billion US$), 2004-2007E
• Figure 5-2: Russia - Share of Moscow in Cosmetics & Perfumery Market (%), 2006
• Figure 5-3: Russia - Cosmetics & Perfumery Market by Segment (%), 2005
• Figure 5-4: Russia - Hair Care Product Sales (in Million US$), 2004-2007E
• Figure 5-5: Russia - Shampoo Sales* by Distribution Channel (%), Jan-Apr 2007
• Figure 5-6: Russia - Hair Conditioner Sales (in Million US$), 2005 & 2006
• Figure 5-7: Russia - Skin Care Product Sales (in Million US$), 2004-2007E
• Figure 5-8: Russia - Skin Care Product Sales by Segment (%), 2004
• Figure 5-9: Russia - Facial Care Product Sales by Segment (%), H2 2006
• Figure 5-10: Russia - Facial Care Product Sales by Distribution Channel (%), H2 2006
• Figure 5-11: Russia - Body Care Product Sales by Segment (%), 2005
• Figure 5-12: Russia - Hand Care Product Sales by Local & Foreign Manufacturers (%), 2005
• Figure 5-13: Russia - Sun Care Product Sales (in Million US$), 2004-2007E
• Figure 5-14: Russia - Perfumery Sales (in Million US$), 2004-2007E
• Figure 5-15: Russia - Buying Pattern of New Perfumes (%), 2006
• Figure 5-16: Russia - Premium Fragrances by Segment (%), 2005
• Figure 5-17: Russia - Deodorant Sales (in Million US$), 2004-2007E
• Figure 5-18: Russia - Oral Care Product Sales (in Million US$), 2004-2007E
• Figure 5-19: Russia - Oral Care Product Sales by Segment (%), 2005
• Figure 5-20: Russia - Tooth Whitener Sales (in Million US$), 2005 & 2006
• Figure 5-21: Russia - Dental Floss Sales (in Million US$), 2005 & 2006
• Figure 5-22: Russia - Color Cosmetic Sales (in Million US$), 2004-2007E
• Figure 5-23: Russia - Bath Care Product Sales (in Million US$), 2004-2007E
• Figure 5-24: Russia - Depilatories Sales (in Million US$), 2004-2007E
• Figure 5-25: Russia - Share of Depilating Products Used by Women (%), 2005
• Figure 5-26: Russia - Male Grooming Product Sales (in Million US$), 2004-2007E
• Figure 5-27: Russia - Baby Care Product Sales (in Million US$), 2004-2007E
• Figure 5-28: Russia - Cosmetics & Perfumery Market by Distribution Channel (%), 2006
• Figure 5-29: Russia - Cosmetics & Perfumery Sales through Departmental Stores (in Million US$), 2004-2007E
• Figure 5-30: Russia - Cosmetics & Perfumery Sales through Direct Channels (in Million US$), 2004-2007E
• Figure 5-31: Russia - Cosmetics & Perfumery Sales through Open Markets (in Million US$), 2004-2007E
• Figure 5-32: Russia - Cosmetics & Perfumery Sales through Supermarkets (in Million US$), 2004-2007E
• Figure 5-33: Russia - Cosmetics & Perfumery Sales through Pharmacies (in Million US$), 2004-2007E
• Figure 5-34: Russia - Cosmetics & Perfumery Sales through Specialized Chains (in Million US$), 2004-2007E
• Figure 5-35: Russia - Cosmetics & Perfumery Imports (in Billion US$), 2006 & 2007
• Figure 5-36: Russia - Imported & Domestic Cosmetics Market by Products (%), H1 2005
• Figure 6-1: Russia - Forecast for Cosmetics & Perfumery Market (in Billion US$), 2008-2012
• Figure 6-2: Russia - Forecast for Hair Care Product Sales (in Million US$), 2008-2012
• Figure 6-3: Russia - Forecast for Skin Care Product Sales (in Million US$), 2008-2012
• Figure 6-4: Russia - Forecast for Sun Care Product Sales (in Million US$), 2008-2012
• Figure 6-5: Russia - Forecast for Perfumery Sales (in Million US$), 2008-2012
• Figure 6-6: Russia - Forecast for Deodorant Sales (in Million US$), 2008-2012
• Figure 6-7: Russia - Forecast for Oral Care Product Sales (in Million US$), 2008-2012
• Figure 6-8: Russia - Forecast for Color Cosmetic Sales (in Million US$), 2008-2012
• Figure 6-9: Russia - Forecast for Bath Care Product Sales (in Million US$), 2008-2012
• Figure 6-10: Russia - Forecast for Depilatories Sales (in Million US$), 2008-2012
• Figure 6-11: Russia - Forecast for Male Grooming Product Sales (in Million US$), 2008-2012
• Figure 6-12: Russia - Forecast for Baby Care Product Sales (in Million US$), 2008-2012
• Figure 7-1: Russia - Media & Entertainment Industry (in Billion US$), 2007 & 2011F
• Figure 7-2: Russia - Forecast for Internet Penetration (%), 2008-2012
• Figure 8-1: Europe - Number of Registered Cases for Counterfeit Products (2002-2006)

• Table 5-1: Russia - Leading Companies in Shampoo Market (Apr 2007)
• Table 5-2: Russia - Leading Brands in Shampoo Market (Apr 2007)
• Table 5-3: Russia - Growth in Mass Perfumery Market (%), 2005
• Table 9-1: L' Oréal - Key Financials (in Billion Euro), 2005-2007
• Table 9-2: Oriflame Cosmetics - Key Financials (in Million Euro), 2005-2007
• Table 9-3: Kalina OAO - Key Financials (in Million US$), 2005-2007
• Table 9-4: Nevskaya Kosmetika - Key Financials (in Million Ruble), 2005 & 2006
• Table 9-5: Pharmacy Chain 36.6 - Key Financials (in Million US$), 2005 & 2006