全球IP電視市場及2011年之前的未來預測

The market research report “Global IPTV: Market Analysis and Forecast to 2011” published by RNCOS evaluates the current market trends of IPTV technology. It provides extensive research and objective analysis of the global IPTV market, its performance and its future prospects by analyzing the trends and developments in IPTV market across different geographies, including Europe, North America and Asia-Pacific Regions.

The report is a work of thorough research on the global IPTV industry and examines global as well as regional IPTV subscriber base, service revenue, ARPU, broadband subscribers, and IPTV households among other market elements.

• Currently, Europe is the largest and most active IPTV market but in future, Asia-Pacific is expected to leave it behind as it will grow in terms of subscribers, service revenue, infrastructure etc. The broadband penetration of the region will fuel the growth.
• American market is expected to be the most competitive IPTV market in the world largely due to high existing pay-TV penetration, stiff prices and service competition.
• The worldwide IPTV subscribers are forecasted to reach to 103 Million in 2011 in which Americas and Western Europe are expected to be the biggest markets on revenue per user basis.
• Deployment of IPTV has been spurred by the explosion of broadband in various high growth markets across the globe, such as Asia-Pacific. Along with this, innovation, convergence and changing consumer behavior in North America are working as driving forces for the IPTV industry.
• Total European IPTV subscriber base is expected to more than double from 2006 to reach 1.9 Million in 2007.

• What are the trends in IPTV market with respect to service revenue, total expenditure, subscriber base, revenue per user etc.?
• What is the future of IPTV Market globally, region-wise and country-wise?
• Which factors are driving the IPTV market?
• What are the prevailing conditions in different countries that are supporting IPTV?
• What are the opportunity areas for the IPTV?
• What are the key challenges to IPTV?

This section provides the overview, key facts, financials and stock performance of several players like France Telecom, PCCW Ltd., Qwest Communication International Inc., Telefonica, Chunghwa Telecom Co. Ltd.

The information has been compiled from authentic and reliable sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and access to more than 3000 paid database.

Methods like ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis have been used in the report for prudent analysis.

1. Analyst View

2. Introduction

• 2.1 Technological Overview
• 2.2 Why IPTV?
• 2.3 Growth Promoters
  • 2.3.1 Broadband Growth
  • 2.3.2 Digital Terrestrial TV (DTT)
  • 2.3.3 Europe & Asia - Present & Future
  • 2.3.4 Convergence, Innovation & Search for New Growth Areas
  • 2.3.5 Changing Customer Behavior/Expectations

3. Global IPTV Industry

• 3.1 By Subscriber
• 3.2 By Service Revenue
• 3.3 By IPTV Household
• 3.4 By Capital Expenditure (Capex)
• 3.5 By Average Revenue per User

4. Global IPTV Industry - An Overview by Region

• 4.1 Europe
  • 4.1.1 By Subscriber
  • 4.1.2 By Service Revenue
  • 4.1.3 By IPTV Fee
  • 4.1.4 By Broadband Household
    • 4.1.4.1 France
    • 4.1.4.2 UK
    • 4.1.4.3 Italy
    • 4.1.4.4 Germany
    • 4.1.4.5 Austria
• 4.2 Asia-Pacific
  • 4.2.1 By Subscriber
  • 4.2.2 By Service Revenue
  • 4.2.3 By IPTV Fee
  • 4.2.4 By IPTV Household
    • 4.2.4.1 South Korea
    • 4.2.4.2 Hong Kong
    • 4.2.4.3 Japan
    • 4.2.4.4 China
    • 4.2.4.5 India
• 4.3 Americas
  • 4.3.1 North America
    • 4.3.1.1 By Service Revenue
    • 4.3.1.2 By IPTV Fee
    • 4.3.1.3 By IPTV Household
      • 4.3.1.3.1 US
      • 4.3.1.3.2 Canada
  • 4.3.2 Latin America

5. Success & Sensitive Factors

• 5.1 Success Factors
  • 5.1.1 Asia-Pacific - Opportunity Area
  • 5.1.2 Vertical Markets
  • 5.1.3 Other Application Areas
    • 5.1.3.1 Surveillance Industry
    • 5.1.3.2 Education
    • 5.1.3.3 Financial Services
• 5.2 Sensitive Factors
  • 5.2.1 Lack of Bandwidth & Poor Content
  • 5.2.2 Regulatory Framework
  • 5.2.3 Interoperability between Multiple Products
  • 5.2.4 Cost of Set Top Box
  • 5.2.5 Price of Bundled Services

6. Key Players

• 6.1 France Telecom
• 6.2 PCCW Ltd.
• 6.3 Qwest Communication International Inc.
• 6.4 Telefonica
• 6.5 Chunghwa Telecom Co. Ltd.

• Figure 2-1: Basic IPTV Architecture
• Figure 2-2: Global - Broadband Subscribers by Region (%), Q4 2006
• Figure 2-3: Asia-Pacific - Forecast for IPTV Growth by Country (%), 2004 to 2010
• Figure 2-4: US - IPTV Potential Consumer Segments (%), 2005
• Figure 3-1: Global - Number of IPTV Subscribers (in Million), 2006-2011F
• Figure 3-2: Global - Forecast for IPTV Service Revenue (in Billion US$), 2007-2011
• Figure 3-3: Global - Share of IPTV in Digital Television Market (%), 2006 & 2010F
• Figure 3-4: Global - IPTV Capex by Infrastructure (in Billion US$), 2005-2009F
• Figure 3-5: Global - IPTV ARPU by Region (in US$), 2005-2010F
• Figure 4-1: Europe - Number of IPTV Subscribers (in ‘000), 2006-2011F
• Figure 4-2: Europe - Top IPTV Operators by Subscriber (in ‘000), 2006
• Figure 4-3: Europe - IPTV Service Revenue (in Billion Euro), 2006 & 2007E
• Figure 4-4: Europe - Forecast for IPTV Fee (in US$), 2006-2009
• Figure 4-5: France - Number of IPTV Subscribers (in Million), 2006 & 2007E
• Figure 4-6: France - Broadband Penetration (%), Q1 2003 to Q1 2007
• Figure 4-7: France - Population Breakup by Age Group (%), 2006
• Figure 4-8: UK - Number of IPTV Subscribers (in Million), 2006 & 2011F
• Figure 4-9: UK - Broadband Penetration (%), Q1 2003 to Q1 2007
• Figure 4-10: UK - Number of Broadband Subscribers (in Million), 2005-2011F
• Figure 4-11: UK - Population Breakup by Age Group (%), 2006
• Figure 4-12: Italy - Broadband Penetration (%), Q1 2003 to Q1 2007
• Figure 4-13: Germany - Broadband Penetration (%), Q1 2003 to Q1 2007
• Figure 4-14: Austria - Broadband Penetration (%), Q1 2003 to Q1 2007
• Figure 4-15: Asia - Number of IPTV Subscribers (in Million), 2006-2011F
• Figure 4-16: Asia-Pacific - IPTV Service Revenue (in Billion US$), 2006, 2007F & 2013F
• Figure 4-17: Asia-Pacific - Forecast for IPTV Fee (in US$), 2006-2010
• Figure 4-18: Asia-Pacific - Forecast for Number of IPTV Households (in Million), 2006-2009
• Figure 4-19: South Korea - Number of IPTV Subscribers (in ‘000), 2006-2012F
• Figure 4-20: Japan - Number of IPTV Subscribers (in Million), 2006-2011F
• Figure 4-21: China - Number of IPTV Subscribers (in ‘000), 2006-2011F
• Figure 4-22: China - Number of Broadband Users (in Million), 2006-2010F
• Figure 4-23: Americas - Number of IPTV Subscribers (in ‘000), 2006-2011F
• Figure 4-24: North America - IPTV Service Revenue (in Billion US$), 2006 & 2010F
• Figure 4-25: North America - Forecast for IPTV Fee (in US$), 2006-2010
• Figure 4-26: North America - Forecast for Number of IPTV Households (in Million), 2006-2009
• Figure 4-27: US - Number of IPTV Subscribers (in Million), 2006-2008F & 2011F
• Figure 4-28: US - Number of VoIP Subscribers (in Million), 2005-2008F & 2011F

• Table 2-1: Global - Top 10 Countries by Number of Broadband Subscribers (in Million), March 2007
• Table 3-1: Global - Forecast for Number of IPTV Households by Type (in Million), 2007-2011
• Table 4-1: Europe - Broadband Penetration by Country (%), Q1 2003 to Q1 2007
• Table 4-2: South Korea - Broadband, Internet & Telephone Lines (per 100 People), 2005-2010F
• Table 4-3: Hong Kong - Broadband, Internet & Telephone Lines (per 100 People), 2005-2010F
• Table 4-4: Japan - Broadband, Internet & Telephone Lines (per 100 People), 2005-2010F
• Table 4-5: China - Broadband, Internet & Telephone Lines (per 100 People), 2005-2010F
• Table 4-6: US - Broadband, Internet & Telephone Lines (per 100 People), 2005-2010F
• Table 4-7: Canada - Broadband, Internet & Telephone Lines (per 100 People), 2005-2010F
• Table 6-1: France Telecom - Financial Overview (in Million Euro), 2005, 2006 & June 2007
• Table 6-2: PCCW Ltd. - Financial Overview (in Million HK$), June 2006 & June 2007
• Table 6-3: Qwest Communication International Inc. - Financial Overview (in Million US$), 2005, 2006 & June 2007
• Table 6-4: Telefonica - Financial Overview (in Million Euro), 2005, 2006 & June 2007
• Table 6-5: Chunghwa Telecom Co. Ltd. - Financial Overview (in Million TWD), 2005, 2006 & June 2007