Abstract
The RNCOS report "Consumer Electronics Market in Brazil (2007-2011)" provides an extensive research and rational analysis on the consumer electronics market of one of the fastest growing consumer markets of the world - Brazil. This report helps clients to analyze the opportunities and factors critical to the success of consumer electronics industry in the country.
The report has divided the market segments into white line, sound and images, mobile phones, and computers for better evaluation of the market. The overview on opportunities and future forecast helps the clients analyze the future course of direction and major growth areas of the industry.
Market Analysis
Brazil is ranked as the third most attractive consumer electronics market from investment point of view among the E7 countries (including China, India, Brazil, Russia, Indonesia, Mexico and Turkey). The Brazilian consumer electronics market increased with CAGR of 8.69% for the period spanning 2002-2006.
In the white line category, washing machines and freezers will grow substantially during the forecasted period (2007-2011) as the penetration of these products is low in the country.
In the sound and images category, there is still a lot of potential for the growth of the TV and DVD sales as the number of households is increasing and people are looking for new and innovative products. Same is true for mobile phones - in Brazil; the penetration rate of mobile phones was low at just 53 mobile phones per 100 inhabitants in 2006, leaving great scope for companies to play in the market.
The continuous development and digital technologies are revolutionizing the consumer electronics industry. Moreover, the continuously falling prices of consumer electronics with increasing disposable income are giving reasons to more consumers to spend on electronics products and this is indicating that the consumer electronics industry has bright future ahead in Brazil.
Key Findings
- Washing machines, freezers, and personal computers are among the consumer electronics with low penetration rates, indicating ample room for growth in sales in the medium-term.
- In terms of sales volume, refrigerators will have the highest sales followed by washing machines in the whine line goods during the forecasted period (2007-2011).
- In the images and sound segment, the DVD sales will increase with the CAGR value of 8% and have the largest market in terms of volume by 2011.
- Retailer credit will play a critical role in driving the consumer electronics sales coming from the lower socio-economic segments. Although price will also continue to be a key driver, financing options such as installment plans will drive the penetration into these segments.
- It is expected that per head disposable income in Brazil will increase at a CAGR of 1.38% during 2007-2011 and will push the consumer electronics market in the country.
Key Issues & Facts Analyzed
- How is the Brazil consumer electronics industry performing?
- What is the market scenario of the consumer electronics industry by products?
- What are the factors critical to the success of Brazil consumer electronics industry?
- What are the opportunity areas that exist in the industry?
- What is the future outlook of the industry?
- Who are the major players in the Brazil consumer electronics industry?
Research Methodology Used
Information Sources
Information has been sourced from books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to more than 3000 paid databases.
Analysis Method
The analysis method includes ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.
Table of Contents
1. Analyst View
2. Consumer Electronics Industry -The Quest for the Emerging Markets
3. Brazilian Consumer Electronics Industry
- 3.1 White-line
- 3.1.1 Refrigerators
- 3.1.2 Freezers
- 3.1.3 Washing Machines
- 3.1.4 Stoves
- 3.2 Sound & Images
- 3.2.1 Television Sets
- 3.2.2 Radios
- 3.2.3 DVD Players
- 3.3 Mobile Phones
- 3.4 Computers
- 3.4.1 Microcomputers
- 3.4.2 PCs
4. Industry Dynamics
- 4.1 Growth Promoters
- 4.1.1 Technology & Innovation
- 4.1.2 Credit Demand
- 4.1.3 Growing Middle Class
- 4.1.4 Urbanization
- 4.1.5 Disposable Income
- 4.1.6 Consumer Base
- 4.1.7 Busier Lifestyle
- 4.1.8 Government Efforts
- 4.1.9 Online Shopping
- 4.1.10 Low Price
- 4.2 Market Issues & Obstacles
- 4.2.1 Rising Competition
- 4.2.2 Higher Manufacturing Cost
- 4.2.3 Substitutes
- 4.2.4 Consumer Behavior
5. New Vistas
- 5.1 Credit Card Industry
- 5.2 Online Retailing
- 5.3 Mainstream Products
- 5.4 Electronic Components
- 5.5 Rural Market
6. RNCOS' s Future Forecast for Consumer Electronics Industry (2007-2011)
- 6.1 White-line
- 6.1.1 Refrigerators
- 6.1.2 Freezers
- 6.1.3 Washing Machines
- 6.1.4 Stoves
- 6.2 Sound & Images
- 6.2.1 Television Sets
- 6.2.2 Radio
- 6.2.3 DVD Players
- 6.3 Mobile Phones
- 6.4 Computers
- 6.4.1 Microcomputers
- 6.4.2 PCs
7. Leading Players
- 7.1 Royal Philips Electronics N.V.
- 7.2 Toshiba Corporation
- 7.3 Samsung Electronics Co., Ltd.
- 7.4 Sony Corporation
- 7.5 Matsushita Electric Industrial Co., Ltd.
- 7.6 LG Electronics Inc.
8. Appendices
- 8.1 Government Policies to Promote the Electronic Components Industry &
Consumer Electronics Industry
- 8.1.1 Basic Productive Process & Fiscal Incentives
- 8.1.2 The Manaus Free Trade Zone
- 8.1.3 The Manaus Industrial Pole
- 8.2 Intellectual Property Rights
List of Figures:
- Figure 3-1: Brazil - Consumer Electronics Market (in Billion US$), 2002-2006
- Figure 3-2: Brazil - Sales Volume of Refrigerators (in Million), 2002-2006E
- Figure 3-3: Brazil - Export & Import Value of Refrigerators (in Million US$), 2002-2006
- Figure 3-4: Brazil - Number of Households Possessing Freezers (in Million), 2001-2006E
- Figure 3-5: Brazil - Sales Volume of Washing Machines (in Million), 2002-2006E
- Figure 3-6: Brazil - Export & Import Value of Automatic Washers (in Million US$), 2002-2006
- Figure 3-7: Brazil - Sales Volume of Stoves (in Million), 2002-2006E
- Figure 3-8: Brazil - Export & Import Value of Stoves (in Million US$), 2002-2006
- Figure 3-9: Brazil - Sales Volume of Television Sets (in Million), 2002-2006E
- Figure 3-10: Brazil - Export & Import Value of Colour Television Sets (in Million US$), 2002-2006
- Figure 3-11: Brazil - Sales Volume of Radios (in Million), 2002-2006E
- Figure 3-12: Brazil - Export & Import Value of Radios & Auto Radios (in Million US$), 2002-2006
- Figure 3-13: Brazil - Sales Volume of DVD Players (in Million), 2005 & 2006E
- Figure 3-14: Brazil - Export & Import Value of DVD Players (in Million US$), 2002-2006
- Figure 3-15: Brazil - Sales Volume of Mobile Phones (in Million), 2001-2006E
- Figure 3-16: Brazil - Export Value of Mobile Phones (in Billion US$), 2001-2006
- Figure 3-17: Brazil - Sales Value of Computers (in Billion US$), 2001-2006
- Figure 3-18: Brazil - Sales Volume of Computers (in Million), 2001-2006E
- Figure 3-19: Brazil - Export & Import Value of Computers (in Million US$), 2000-2006
- Figure 4-1: Brazil - Number of Credit Cards (in Million), 2000-2006E
- Figure 4-2: Brazil - Population Classification by Earning (%), 2007
- Figure 4-3: Brazil - Urban Population (%), 2001, 2006 & 2011F
- Figure 4-4: Brazil - Per Head Disposable Income (in US$), 2001-2006E
- Figure 4-5: Brazil - Forecast for Per Head Disposable Income (in US$), 2007-2011
- Figure 4-6: Brazil - Population (in Million), 2001-2011
- Figure 4-7: Brazil - Employed Population (in Million), 2001-2011
- Figure 5-1: Brazil - Forecast for Number of Internet Users (in Million), 2007-2011
- Figure 5-2: Brazil - Share of Urban & Rural Population (%), 2006
- Figure 6-1: Brazil - Forecast for Consumer Electronics Market (in Billion US$), 2007-2011
- Figure 6-2: Brazil - Forecast for Sales Volume of Refrigerators (in Million), 2007-2011
- Figure 6-3: Brazil - Forecast for Sales Volume of Freezers (in Million), 2007-2011
- Figure 6-4: Brazil - Forecast for Sales Volume of Washing Machines (in Million), 2007-2011
- Figure 6-5: Brazil - Forecast for Sales Volume of Stoves (in Million), 2007-2011
- Figure 6-6: Brazil - Forecast for Sales Volume of Television Sets (in Million), 2007-2011
- Figure 6-7: Brazil - Forecast for Sales Volume of Radios (in Million), 2007-2011
- Figure 6-8: Brazil - Forecast for Sales Volume of DVD Players (in Million), 2007-2011
- Figure 6-9: Brazil - Mobile Penetration (per 100 Inhabitants), 2001-2006
- Figure 6-10: Brazil - Forecast for Sales Volume of Mobile Phones (in Million), 2007-2011
- Figure 6-11: Brazil - Forecast for Number of Household Possessing Microcomputers (in Million), 2007-2011
- Figure 6-12: Brazil - Forecast for Sales Volume of Computers (in Million), 2007-2011
List of Tables:
- Table 3-1: Brazil - Number of Households Possessing Refrigerators (in Million), 2001-2005
- Table 3-2: Brazil - Number of Households Possessing Washing Machines (in Million), 2001-2005
- Table 3-3: Brazil - Number of Households Possessing Stoves (in Million), 2001-2005
- Table 3-4: Brazil - Number of Households Possessing Radios (in Million), 2001-2005
- Table 3-5: Brazil - Number of Households Possessing Microcomputers (in Million), 2001-2005
- Table 4-1: Brazil - Population Breakup by Age Group (%), 2001-2006E
- Table 4-2: Brazil - Forecast for Population Breakup by Age Group (%), 2007-2011
- Table 7-1: Royal Philips Electronics N.V. - Key Financials (in Million US$), 2004-2006
- Table 7-2: Toshiba Corporation - Key Financials (in Million Yen), 2003-2007
- Table 7-3: Samsung Electronics Co., Ltd. - Key Financials (in Trillion KRW), 2006
- Table 7-4: Sony Corporation - Key Financials (in Million US$), 2004-2007
- Table 7-5: Matsushita Electric Industrial Co., Ltd. - Key Financials (in Million US$), 2004-2007
- Table 7-6: LG Electronics Inc. - Key Financials (in Million US$), 2003-2006
