Table of Contents
Specification of the Survey
Summary
- A. The comparison of US and Japan
- B. Overall Trends in the US market
- C. Feature by purchased TV type
- D. Diffrences in purchased TV size
- E. Differences in purchased TV type & size
- F. Brands analysis
- G. Characteristics by differences in annual household income
- H. Attitude toward future technology
- I. Characteristic of residential area
- J. Channel analysis
Chapter 1. Users' Profile
- 1-1Respondent' s age, gender, and family status
- Respondent' s gender
- Respondent' s age
- Family status
- 1-2Respondent' s annual household income and occupation
- Respondent' s annual household income
- Respondent' s occupation
- 1-3Situation of respondent' s residence
- Respondent' s area of residence
- Residence style
- Number of rooms
- Size of residence
- 1-4Respondent' s activities and the number of media owned
- Respondent' s hobbies/activities/MA
- Number of media owned: VHS tapes
- Number of media owned: DVDs
- Number of media owned: CDs
- 1-5Situation of TVs in a household
- Number of TV owned
- Type of TV by room type
- Years being used of TV by room type
- Size of TV by room type
Chapter 2. Purchasing Behavior
- 2-1Motivations to purchase FPTV
- Motivations to purchase FPTV/MA
- 2-2Originally considered TV type, size, and manufacturers
- TV type considered originally/MA
- TV size considered originally /MA
- Reasons to consider the size/MA
- 2-3Information behavior
- Reference to purchase FPTV/MA
- Information looked up in internet/MA
- 2-4Respondent' s experience in the store
- Stores to check TVs/MA
- Store to purchase the FPTV
- Information to ask store assistant/MA
- Things that store assistant asked or explain to respondent/MA
- Satisfaction level on store assistant' s explanation
- Incentives offered at store/MA
- Purchased together with FPTV/MA
- 2-5Respondent' s budget set & enrollment of extended insuranace plan
- Had budget set or no
- Able to stay within budget set
- Enrollment of extended insurance plan
- Completion of user registration with manufacturer
Chapter 3. Important factors to purchase FPTV
- 3-1Important factors to purchase FPTV
- Important factors to purchase FPTV/MA
- The most important factor to purchase FPTV
- 3-2Important factors in detail
- Important factors on image quality/MA
- No1 important factor on image quality
- Important factors on display size & design/MA
- The most important factor on display size & design
- Important specifications/MA
- No1 important specifications
- Important factors on price and store assistant/MA
- The most important factor on price and store assistant
- Important factors on maker & brand/MA
Chapter 4. Attitude toward Brands
- 4-1Brands' recognition & mindshare
- Brands to recognize/MA
- TV manufacturers considered originally /MA
- 4-2Brands' images
- TV manufacturer Evaluation /MA
- Brands that want to purchase in furture /MA
Chapter 5. Facts of FPTV installation & Usage
- 5-1Pesron to place and setup the FPTV
- Person to place TV/MA
- Person to setup TV and connected peripherals/MA
- 5-2Situation of FPTV installed room
- Installed room of FPTV
- Size of installed room
- Remodeling room for FPTV/MA
- 5-3Installation way & type of shelf or rack
- Installation way of FPTV
- Type of shelf or rack
- 5-4Devices connected to FPTV
- Devices connected to FPTV/MA
- Installation of home theater system
- 5-5Sources and contents viewed on FPTV
- Source of contents viewed on FPTV/MA
- Subscription of satellite TV
- Subscription of CATV
- Contents viewed on FPTV/MA
- 5-6Usage of FPTV
- Usage of FPTV/MA
- Total number of hours watching TV
- Specific functions used on FPTV/MA
Chapter 6. Evaluation & Needs of FPTV
- 6-1Satisfaction level of FPTV
- Satisfaction level of FPTV
- Satisfaction level of FPTV: Index Score
- 6-2Dissatisfied points & demands for improvement
- About the display/image quality/sound quality/MA
- About the functions/MA
- About the size and design/MA
- Operation and Usage & Other/MA
- 6-3Attitude toward new technologies
- Interests in home network system/MA
- Opinion about downloading videos via internet/MA
Appendix
- Opinion about purchased FPTV /OA
