Abstract
The food market landscape has undergone significant change since Business Insights' last top 10 report in 2004 with Pepsico entering the top 10 and Danone and General Mills consolidating their position. ‘The Top 10 Global Leaders in Food: Market Growth, new product development and key strategies’ is a new management report published by Business Insights analyzing how the leading food companies are driving market share and geographic expansion within the saturated Western European and US food markets. This new report provides analysis of the key trends within the food sector and best practice profiles of the world' s largest food companies. These profiles examine key strengths, weaknesses, opportunities and threats facing the world' s largest food companies to help you understand their strategies, performance and the products and innovations that have driven their growth. Exploit the strategies top food companies use to expand their businesses and achieve higher profitability.
Table of Contents
Executive Summary
- Market dynamics
- Cadbury Schweppes
- Danone
- General Mills
- Heinz
- Kellogg
- Kraft
- Mars Inc.
- Nestle
- PepsiCo
- Unilever
- Industry opinion survey
- Conclusions
Chapter 1 Introduction
- The aim of this report
- Chapter structure
- Selecting the ' Global Food Leaders'
Chapter 2 Market dynamics
- Summary
- Introduction
- Methodology behind the analysis of global food markets
- Trends in global food markets
- Health
- Organic food
- Ethnic diversity
- Company positioning: global food leaders
- Market positioning: bakery and cereals
- Market share versus growth in global bakery and cereal markets
- Market positioning: chilled food
- Market share versus growth in global chilled food
- Market positioning: confectionery
- Market share versus growth in global confectionery markets
- Market positioning: dairy products
- Market share versus growth in global dairy markets
- Market positioning: savory snacks
- Market share versus growth in global savory snacks markets
Chapter 3 Cadbury Schweppes
- Summary
- About Cadbury Schweppes
- History
- Recent performance
- Financial performance 2005
- Acquisitions and divestments
- Market positioning
- The Americas
- Asia-Pacific
- The Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Exceptional performance by Adams
- Weaknesses
- Sensitivity to retail trade contracts in the US
- Opportunities
- Growth in the US gum market
Chapter 4 Danone
- Summary
- About Danone
- History
- Recent performance
- Financial performance 2005
- Acquisitions and divestments
- Market positioning
- The Americas
- Asia-Pacific
- Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Improved operational efficiency
- Weaknesses
- Customer concentration
- Opportunities
- Packaged water
Chapter 5 General Mills
- Summary
- About General Mills
- History
- Recent performance
- Financial Results 2005
- Second quarter results 2006
- Acquisitions and divestments
- Market positioning
- The Americas
- Asia-Pacific
- The Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Brand name and market leadership
- Weaknesses
- Seasonality in business
- Opportunities
- High consumer spending in the US
- Threats
- Consolidation of grocery retailers
- New FDA labeling regulations
Chapter 6 H. J. Heinz
- Summary
- About H. J. Heinz
- History
- Recent performance
- Financial performance 2005
- Acquisitions and divestments
- Market positioning
- The Americas
- Asia-Pacific
- The Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Competitive return on assets and equity
- Weaknesses
- Declining margins
- Product recall
- Poor cash flow from operating activities
- Threats
- Rising trend of eating out
Chapter 7 Kellogg
- Summary
- About Kellogg
- History
- Recent performance
- Market positioning
- The Americas
- Asia-Pacific
- The Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- High brand equity
- Weaknesses
- Dependence on single customer
- Lack of diversification
- Opportunities
- Expansion of facilities in Mexico
- Threats
- New FDA labeling regulations
Chapter 8 Kraft
- Summary
- About Kraft
- History
- Recent performance
- Financial performance 2005
- Acquisitions and divestments
- Market positioning
- The Americas
- Asia-Pacific
- The Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Weaknesses
- Increasing commodity costs
- Opportunities
- Growth in developing markets especially Russia
- Switch of production to lower cost countries such as Lithuania
- Threats
- Negative publicity due to link with Altria
- Move against GM ingredients
Chapter 9 Mars Inc.
- Summary
- About Mars Inc.
- History
- Recent performance
- Market positioning
- The Americas
- Asia-Pacific
- Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Weaknesses
- Decentralized management
- Opportunities
- Demand for bottled water
- Threats
- Fluctuations in supply prices of raw materials
- Growing health concerns
Chapter 10 Nestle
- Summary
- About Nestle
- History
- Recent performance
- Financial performance in 2005
- Market positioning
- The Americas
- Asia-Pacific
- Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Strong brand equity
- Weaknesses
- Increasing inventories
- Negative publicity in packaged water sector
- Opportunities
- Rising trend of eating out
- Threats
- Allegations of unethical business activities
Chapter 11 PepsiCo
- Summary
- About PepsiCo
- History
- Recent performance
- Financial performance 2005
- Acquisitions
- Market positioning
- The Americas
- Asia-Pacific
- Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Robust growth
- Powerful go-to market systems
- Weaknesses
- Customer concentration
- Questionable business practices
- Opportunities
- Packaged water
- Rising Hispanic population in the US
- Threats
- Slowdown in North American population growth
- Increasing popularity of super-snack foods
- Obesity tax
Chapter 12 Unilever
- Summary
- About Unilever
- History
- Recent performance
- Financial performance 2005
- Acquisitions and divestments
- Market positioning
- The Americas
- Asia-Pacific
- Middle East and Africa
- Eastern Europe
- Western Europe
- Strategies for growth
- Innovation and NPD
- NPD analysis
- Innovative products
- SWOT analysis
- Strengths
- Strong R&D focus
- Weaknesses
- Partial success of the path to growth strategy
- Weak brand strategy
- Opportunities
- Organizational restructuring
- Threats
- Difficult conditions in key markets
Chapter 13 Industry opinion survey
- Summary
- Introduction
- 2006 company performance
- Reacting to consumer trends
- Innovation and NPD
- Identification of cross-category expansion opportunities
- Entering new markets
- Regions with the most growth potential
- Marketing and communications
- NPD and growth strategies
- Key areas of investment for building a competitive position
- Key sources of innovation
- Trends that will influence marketing NPD and brand strategies
- Growth strategies that are the most important
- Leaders in innovation
Chapter 14 Conclusions
- Summary
- Introduction
- The global food industry
- Trends in NPD
- The development of functional food and drinks
- Organic food
- Diversity of ranges
- Growth in Asia-Pacific and Eastern Europe
- Eastern Europe - Russia
- Asia-Pacific - China
- Asia-Pacific - India
- Strategies for success
- NPD is a key driver of growth
- Divestment to focus on core brands
- Index
