Abstract
Free DA has emerged as one of the hottest segments in telephony. It is also - seemingly almost overnight - suddenly one of the most crowded. The lure of billions in advertising dollars has drawn mainstream DA powerhouses, search engines, and VC-headed start ups onto the fray
The implications to traditional directory assistance providers are many, are complex, and ultimately they may be enduring. Meanwhile, the potential of mining billions in advertiser-supported revenues has triggered a rush to embrace free and paid DA/DIS, both in North America and Europe. This has put traditional DA providers on a fast track to corral the complex variables at play in the highly competitive advertising arena.
For more than fifteen years, The PELORUS Group has been a leader in recognizing and assessing emerging trends and growth markets in the directories markets. Organizations around the world tap into our DA expertise. "Free DA: Googling Directory Assistance" is an exclusive report, offering unprecedented depth and a bold strategic perspective. Its insights and recommendations are the result of years of hands-on research into the rapidly changing DA landscape. The latest entry in a series of landmark DA studies from The PELORUS Group, "Free DA: Googling Directory Assistance" may very well be the most provocative such study to date.
Table of Contents
EXECUTIVE SUMMARY
MARKET OVERVIEW
- Introduction
- Market Trends and Drivers
- DA/DIS Still A Solid Market
- Prices For DA/DIS
- Upsurge in Wireless Base
- Emerging Business Models For Ad-Based Free DA/DIS
- The Manna for Free DA/DIS -- Business Category Search
- Free DA/DIS Linchpins -- Ad Management and Ad Aggregator Solutions
- Mobile Voice Search and Automation
- All in One Mobile Phones
- Future
- Research Methodology
PLATFORM PROVIDERS, SPEECH RECOGNITION/MOBILE SEARCH VENDORS, AD MANAGEMENT, AND AGGREGATORS
- Introduction
- DA/DIS Platform Suppliers
- Local Matters
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- VoltDelta
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- Local Matters
- Speech Recognition, Mobile Voice Search, and Interactive Voice Response
Providers
- Nuance Communications
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- Nuance Communications
- Mobile Search/Ad Engine Providers
- Apptera
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- Call Genie
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- PhoneSpots
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- V-Enable
- Introduction
- History
- Product Offerings
- Market Served/Pursued
- Apptera
- Ad Aggregators
- Figure:
- Voice & Mobile Search Solution Stack/Ecosystem
- Figure:
SERVICE PROVIDERS
- Introduction
- 800-411-Metro/800-411-SAVE
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- 800IDEAS.COM/1-800-SAN-DIEGO
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- AT&T
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Google
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- INFONXX
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Jingle Networks
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- MetroPCS Communications and Alltel
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- R.H. Donnelley (RHD)
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Say Hello
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Tellme/Microsoft
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Toll Free Yellow Pages
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Verizon LiveSource
- Introduction
- History
- Service Description
- Pricing Model
- Markets Served
- Others
- 800-411-Metro/800-411-SAVE
MARKET TRENDS AND GROWTH ANALYSIS -- 2007 TO 2012
- Market Overview
- Trends and Assumptions
- Growth of Wireless
- Wireline and Wireless DA/DIS
- Free DA/DIS Business Model
- Advertiser Support for Audio Ads
- Ad Aggregators
- Betting on Business Category Search
- Growth of Mobile Local (Voice) Search
- Availability of DIS/Multimedia Content
- Ad Management Solutions
- Automation/Operator Backup
- Hybrid Models On The Horizon
- Broadband Upgrades
- Long Return on Investment Cycle
- Advances in Wireless Phones
- U.S. Free DA/DIS Services
- U.S. DA/DIS Call Volume
- U.S. DA/DIS Revenue
- U.S. DIS Market Share
- Free DA/DIS Call Volume
- Free DA/DIS Market Share
- Free DA/DIS Revenues Per Call
- Free DA/DIS Revenues
- Figures:
- DA/DIS Call Volumes and Revenues 2007
- DIS Market Share -- 2007 to 2012
- Free DA/DIS Call Volume 2007 to 2012
- Free DA/DIS Share Of DA/DIS Market -- 2007 to 2012
- Free DA/DIS Revenue Per Call -- 2007 to 2012
- Free DA/DIS Total Revenue -- 2007 to 2012
- Figures:
