Prepaid Wireless Opportunities In The U.S. And Canada
An Uncompromising Examination Of The Emerging Issues, Trends And Competitive Forces Re-Directing The Future Of Prepaid Wireless
Prepaid Wireless Economics
- The U.S. & Canadian Wireless Industry
- Unique Requirements Of Prepaid Wireless
- Prepaid And Pay-As-You Go Wireless
Prepaid Technology
- Traditional Systems
- End User Provisioning
- Support Vendors
- Handset-Based Systems
- Recharge Systems & Networks
Key Markets
- Value Shoppers
- Ethnic Markets
- Credit Challenged
- Youth Market
Marketing And Distribution
- Convenience Stores
- Other Retail Outlets
- Check Cashers & Money Transfer
- The Internet And 800 #s
The Special Appeal Of Prepaid Wireless To:
- Retailers
- Check Cashers & Other Non-Bank Finance Services
- Consumer Markets
- Business Markets
Revenues And Users
Key Players And Their Marketing Programs
Market Developments And Trends
Prepaid Wireless Infrastructure - Facilitating New Prepaid Systems Opportunities In:
- Stored Value
- Loyalty And Convenience Cards
- Micro Payment Systems
Exclusive Sizing And Analysis Of Prepaid Wireless In Canada
The Latest Evaluation Of U.S. Prepaid Wireless Opportunities
Market Shares Of Key Players
Market Forecasts To 2008!
An Eloquent Prepaid Wireless Report For North America
The PELORUS Group - widely acknowledged as a premier analyst firm offering ongoing coverage of prepaid telecommunications - in a landmark effort has expanded its coverage to encompass both the United States and Canada. While still providing its trademark exhaustive assessment of the rapidly evolving U.S. market's dynamics, competitive positions and opportunity forecasts, The PELORUS Group has extended its vision and focus into the prepaid wireless potential associated with its neighbor to the north.
The future of communications, in great measure, rests in wireless. This future includes not only voice, but a spectrum of enhanced services as well. To fully exploit the opportunity, the industry must first discover a way to permit everyone to benefit. Although prepaid is an essential part of giving potential subscribers the greatest access to wireless services, many carriers have resisted providing prepaid services. Critics point to high churn rate and low ARPU. However, several carriers have already discovered that prepaid can not only tap these sectors, but also deliver a whole new set of customer services, providing a much needed advantage in an intensely competitive market. Several segments - such as the youth and ethnic markets - represent huge opportunities for the entire communications industry. Indeed, while the revenues for the next year or two are significant, future revenue streams represent vastly larger opportunities.
Surprisingly, however, many wireless service providers remain reluctant to encourage prepaid programs. In an unprecedented, comprehensive analysis of prepaid rollout in North America, The PELORUS Group provides an economic analysis of prepaid vs. postpaid programs which demonstrates concretely that prepaid programs can be more profitable in today's wireless environment. Prepaid wireless is on the leading edge of a payments revolution that is washing across the entire eco-system, not just telephony. In this sweeping landmark study, we explain why.
The fifth in an acclaimed series of prepaid telephony analyses, "North American Prepaid Wireless Markets" provides a granular analysis of where, how and when prepaid wireless will migrate across the North American landscape. The cross-elasticity of several tends, such as point of sale activation, which levy an impact on all segments, is explained in detail, with the report examining the major factors driving these trends, while casting a keen eye on what we can expect over each of the next five years. This is an exclusive report, whose insights, analyses and recommendations are the results of continuous hands-on monitoring and evaluation of the hotly contested prepaid arena. It is a bold and unprecedented vision of the future of prepaid wireless.
The PELORUS Group's "North American Prepaid Wireless Markets" isolates and analyzes
- The market dynamics and growth potential associated prepaid wireless in the U.S. and Canada
- The strategies and offerings of leading prepaid wireless providers
- Market share of the key players within the U.S. and Canada
- Market opportunities emerging from key segments: Youth, income, ethnic, immigrants, and more
- Shifting trends in prepaid wireless distribution
- Current market dynamics and how evolution will likely track
- Recharge methods and associated potential
- POSA Systems for wireless services
- Market revenue and subscriber growth for prepaid wireless
- Close-up: The youth market, the credit challenged, and the unbanked
- Market drivers for prepaid wireless, and the importance of wireless economics
- Ongoing and emerging regulatory issues
- The impact of wireless number portability
- Wireless cannibalization of wireline
- PREPAID MARKET FORECASTS, BY SEGMENT, THROUGH 2008!
CONTENTS
EXECUTIVE SUMMARY
PREPAID MARKETS: A REALITY CHECK
- Background And History
- Prepaid Calling Cards
- Prepaid Wireless
- Prepaid Dialtone
- The Prepaid Market In 2003
- Market Definitions
- Types Of Services
- Prepaid Calling Cards
- Prepaid Wireless
- Prepaid Dialtone
- Key Markets Served
- Credit Challenged
- Ethnic Markets
- Collectors
- Youth Market
- Mainstream Market Value Conscious/Limited Users
- How Prepaid Wireless Is Sold/Delivery Of Service
TECHNOLOGY IMPACTING THE MARKET
- Point Of Sale Activation Systems (POSA)
- Types Of POSA Systems
- Customized Systems
- Generic/Open Systems
- POSA Vendors
- BlackStone
- Debisys, Inc.
- Q Comm International
- Western Union
- Types Of POSA Systems
- Traditional Billing And Reporting Systems
- Billing Platform
- Network Hardware
- Network Call Flow Control
- Real Time Systems
- End-User Provisioning (Platforms)
- Boston Communications (BCGI)
- TSI Telecommunications
- VeriSign - National Telemangement Corp.
- Handset Based Provisioning
- Telemac
- Telespree
- Security Systems
- Vesta Corp.
NEW STRATEGIES TO LEVERAGE THE MARKET
- From Service To Product To Service Again
- Prepaid As A Destination Product
- Economics Of Prepaid At Retail
- Prepaid Merchandising Essentials
- Complete Offers
- Targeting Specific Store Sales
- Displays And In Store Promotion
- Customer Loyalty
- Retail Technology
MAJOR PLAYERS: THEIR PROGRAMS AND STRATEGIES
- Introduction
- Prepaid Wireless Programs Overview
- Key Statistics & Strategies For North American Wireless Providers
- AT&T Wireless
- Company Background
- Consumer Offerings
- Bell Mobility
- Company Background
- Consumer Offerings
- Cingular Wireless
- Company Background
- Consumer Offerings
- NEXTEL
- Company Background
- Consumer Offerings
- Rogers Wireless
- Company Background
- Consumer Offerings
- Sprint PCS
- Company Background
- Consumer Offerings
- Telus Mobility
- Company Background
- Consumer Offerings
- T-Mobile (Formerly VoiceStream Wireless)
- Company Background
- Consumer Offerings
- Verizon Wireless Inc
- Company Background
- Consumer Offerings
- Companies That Provide Prepaid Only
- TracPhone
- Leap Communications
- Metro PCS
- Virgin Mobile
- Prepaid Market Shares In The U.S.
- Prepaid Market Shares In Canada
PREPAID WIRELESS: CURRENT STATUS AND FIVE-YEAR FORECASTS
- Wireless Economics
- Case For Prepaid Wireless
- Prepaid Wireless And Stored Value
- Market Drivers And Trends
- Prepaid Wireless Subscriber By Vendor: 2003
- Prepaid Wireless Market Share By Vendor: 2003
- Prepaid Telephony Sales By Distribution Channel: 2003
- Total Additional Subscribers 1993 - 2002
- Wireless Telephone Market Shares 2003
- Average Revenue Per Minute For Wireless Service 1998 - 2002
- Average Minutes of Use for Wireless Service 1998 - 2002
- Key Assumptions
- U.S. Industry Revenue And Forecasts
- U.S. Prepaid Wireless Users 2003 - 2008
- U.S. Wireless Subscribers 2003 - 2008
- U.S. Wireless Revenues 2003 - 2008
- U.S. Prepaid Wireless Revenue 2003 - 2008
- U.S. Prepaid Wireless Revenue Growth Rates 2003 - 2008
- U.S. Prepaid Subscribers Percent Of Total Subscribers 2003 -2008
- U.S. Prepaid Revenues Percent Of Total Revenues 2003 - 2008
- U.S. Average Revenue Per Prepaid User 2003 - 2008
- Canadian Industry Revenue And Forecasts
- Canadian Cellular/PCS Annual Revenues 1995 - 2002
- Canadian Wireless Subscribers 2000 - 2008
- Canadian Additional Subscribers 2000 - 2003
- Canadian Wireless Phone Penetration 2000 - 2008
- Canadian Prepaid Wireless Subscribers 2000 - 2008
- Canadian Prepaid Wireless Revenues 2000 -2008
- Canadian Prepaid Wireless Customers Percent Of Total Subscribers 2000 - 2008
- Average Revenue Per Prepaid User - 2003 - 2008
