3G 價格策略之參考典範

Abstract

This report presents a detailed overview of 3G service implementations and pricing benchmarks for 3G bearer technologies across the consumer market. The focus of the analysis is on transport services typically associated with 3G technologies such as video calls, multimedia messaging (photo and video messaging) and fast data access to wireless portals and the Internet.

This 3G Pricing Benchmarks report is complemented by the forthcoming 3G Pricing Promotions and Strategies report, which examines a wide range of 3G promotional offers and pricing strategies aimed at driving uptake and usage of 3G services across consumer customers.

Table of Contents

• 1 Introduction
  • 1.1 3G Service Implementations Across the Contract and Prepay Segments
  • 1.2 3G Services Focus
• 2 3G Tariffing Approaches
  • 2.1 Dedicated 3G Plans
  • 2.2 Transport Inclusive 3G Plans
• 3 Video Calls Benchmarks
• 4 Messaging Rate Benchmarks
  • 4.1 Messaging Contract
  • 4.2 Messaging Prepay
• 5 3G Data Benchmarks
  • 5.1 3G Data Tariffs for the Contract Segment
    • 5.1.1 Pay-per-Use Rates
    • 5.1.2 Data Bundle Rates
  • 5.2 3G Data Tariffs for the Prepay Segment
• 6 Currency Conversions