Abstract
This report analyzes how GPS technology drives innovative, location-based content development and navigation services. Besides highlighting the technology development and market trends for the major portable navigation platforms, this report analyzes the adoption of GPS-enabled value-added content and services among hardware manufacturers, service operators, and consumers.
“GPS technology is ready to shine,” said Harry Wang, Senior Analyst with Parks Associates. “Device makers, application developers, and operators are looking beyond the basic GPS routing function to innovative, location-based content and services. The next few years will see a steady flow of value-added content and services coming to market, and business model development will be the key challenge for vendors to figure out.”
Table of Contents
The Bottom Line
1.0 Notes on Methodology
- 1.1 Consumer Data
- 1.2 Definitions
- 1.3 Scope of Report
2.0 GPS-enabled Portable Platforms: A Market Overview
- 2.1 Personal Navigation Device (PND)
- 2.2 Navigation-capable Mobile Phones & Smartphones
- 2.3 Personal Digital Assistant (PDA) and Others
- 2.4 The Navigation Market Value Chain
3.0 Key Technology Analysis
- 3.1 GPS Receiver Chipsets and Processor Designs
- 3.2 Map Content
- 3.3 Application Software
- 3.4 Connectivity Technologies
4.0 GPS-enabled Navigation Services
- 4.1 Live-Traffic Update
- 4.2 Local Search
- 4.3 Other Location-based Content and Navigation Services
5.0 Navigation Market Challenges, Opportunities and Business Models
- 5.1 Opportunities for Hardware Manufacturers
- 5.2 Opportunities for Software and Application Developers
- 5.3 Opportunities for Carriers and Navigation Service Providers
6.0 Market Forecasts
Resource Book
Section I: Consumer Data: Market Adoption and Interest
Section II: Company Profiles - GPS Device Manufacturers
- Audiovox
- Garmin Ltd.
- Lowrance Electronics, Inc.
- Magellan Navigation, Inc.
- Mio Technology/Navman
- Navigon Inc.
- Pharos Science & Applications, Inc.
- TomTom
Section III: Company Profiles - GPS Software, Chipset, and Map Data Providers
- Broadcom/Global Locate
- Destinator Technologies
- Jentro Technologies
- NAVTEQ
- Navicore Technology/Wayfinder Systems AB
- Networks in Motion
- Qualcomm
- SiRF Technology Holdings, Inc.
- Tele Atlas
- TeleNav
- Telmap Ltd.
- Webraska
Figures
The Bottom Line
- Garmin ' s PND Unit Sales Growth and ASP Trends (2005-2007)
- TomTom' s PND Unit Sales Growth and ASP Trends (2005-2007)
- Major PND Brands and Their Marketing Strategies
- Mobile Navigation Enablers and Services
- Sales of Standalone PDAs Vs. Smartphones at Palm, Inc.
- Navigation Market Ecosystem
- Navigation Ecosystem Players and Their Roles
- Navigation Market Value Chain Consolidation
- GPS Receiver Technology Vendors
- GPS Technology Trends
- Map Content Providers
- Examples of Navigation Software Applications and Developers
- Connected PNDs: Adding New Capabilities
- Live Traffic Data and Service Providers
- Mobile Carriers' Location-based Local Search Services
- Web-based Local Search: Yahoo Local and Google Mobile Map
- Evolution of Features and Applications for Navigation Market
- Forecast of GPS-enabled Mobile Devices (2007-2012): Figure
- Forecast of GPS-enabled Mobile Devices (2007-2012): Table
- Global PND Market Forecast (2007-2012)
- Forecast of Mobile GPS User and Carrier Revenues
Resource Book
- GPS Device Penetration among Online Population
- Trigger for Purchase Consideration of Handheld GPS Device
- Trigger for Actual Shopping of Handheld GPS Device
- Trigger for Actual Purchase of Handheld GPS Device
- Influential Factors for Handheld GPS Device Purchase
- U.S. Handheld GPS Device Owner Profile: Gender
- U.S. Handheld GPS Device Owner Profile: Age
- U.S. Handheld GPS Device Owner Profile: Annual Household Income
- U.S. Handheld GPS Device Owner Profile: Education Level
- U.S. Handheld GPS Device Owner Profile: Marital Status
- Interest in Mobile Applications
- Factors Influencing Mobile Phone Purchase
- Interest in Paid Mobile Application Services
