Abstract
This report provides an assessment of the high-end entertainment systems market based on surveys and research of all principals in the home systems installation channel, including custom electronic systems designers/integrators, security systems integrators/installers, home builders, & consumers. It provides updated forecasts of unit sales and revenues for home theater, multi-room audio and media server systems as well as the adoption of home entertainment networks.
"The high-end A/V market is in a major stage of transition as digital content delivered over IP networks approaches the performance and quality of analog media with the added flexibility only digital content offers," said Bill Ablondi, Director, Home Systems Research, Parks Associates.
Table of Contents
The Bottom Line
1.0 Notes on Methodology
- 1.1 Sources of Data
- 1.2 Definitions and Descriptions
2.0 Current State of the High-end A/V Market
- 2.1 Characterizing the Customers
- 2.2 Technology/Product Trends
- 2.2.1 Home Theater Systems
- 2.2.2 Multi-room Audio
- 2.2.3 Media Storage
- 2.3 Distribution Channels
- 2.3.1 Home Systems Integrators/Installers
- 2.3.2 Security Dealers
- 2.3.3 Home Builders
3.0 Analysis of Market Dynamics
- 3.1 Impact of PC-based Entertainment Systems
- 3.1.1 Entertainment Networks
- 3.2 Impact of Wireless & Power Line Technologies
- 3.3 Consumers' Digital Media Consumption
- 3.4 The Installation Pyramid & Opportunity Gap
4.0 Forecasts
- 4.1 Home Theater Systems
- 4.2 Multi-room Audio Systems
- 4.3 Media Servers
- 4.4 Entertainment Networks
5.0 Takeaways and Recommendations
Resource Book
Section I: Survey Data
- Households on the Move
- 2007 National Scan
- Global Digital Living II
- Digital Media Habits II
- Channel Monitor
- Home Systems Designers/Integrators/Installers
- Security Dealers
- Home Builders
Section II: Leading Brands in Key Product Segments
- In-wall/ceiling Speakers
- Floor/Shelf (Freestanding) Speakers
- Receivers
- Amplifiers and Pre-amps
- Multi-room Audio Distribution
- Media Servers
- Audio/Video Wire & Cables
- Plasma Flat-panel TVs
- LCD Flat-panel TVS
- Rear Projection TVs
- Front Projection Video
- Screens
- Universal Wireless Remote Controls
Section III: Company Profiles
- AMX
- Belden
- Crestron
- Da-Lite
- Denon
- Elan
- Escient
- InFocus
- JBL
- Klipsch
- Logitech/Harmony
- Marantz
- Mitsubishi
- Monster
- Panasonic
- Pioneer
- Polk
- Runco
- Russound
- Samsung
- Sharp
- Sonance
- Sony
- SpeakerCraft
- Stewart
- Universal Remote
- Yamaha
Section IV: Forecasts
- Entertainment Networks
- Home Theater Systems
- Multi-room Audio Systems
- Media Servers
- Video Servers
- Audio-only Servers
- Unit Sales: Audio-only Servers vs. Video Servers
FIGURES
The Bottom Line
- Evolution of High-end A/V Customers
- Dealers' Perception on the Role of Price in Customer Purchase Decisions
- Product Owned by Broadband Internet Households (Q3/07)
- Flat-panel Screen Size HHs Likely to Purchase (3Q/07)
- Importance of Screen Resolution among HHs Likely to Buy HDTV (3Q/07)
- Computer-to-Stereo Connection Usage
- Movers as % of all Purchasers & Those that Plan to Move % all Purchase Intenders
- Trends in Selected Display Technologies
- Large-screen Displays Installed in Home Theater Systems: 2006 vs. 2005
- Trends in Selected Multi-room A/V Offerings
- Percentage of Integrators Installing Media Servers
- Integrators' Opinion about Media Servers Replacing Other Storage Systems
- End-user Cost of Media Servers
- Media Server Connections with Other Systems
- Top Selling Brands of High-end Media Servers
- Top Computer Platforms Used for Media Servers
- Trends in Selected Media Storage Systems
- Home Systems Industry Value Chain
- Selected PC-based Entertainment Systems
- Evolution of Home Networks
- Dealers' Familiarity with Selected Home Networking Technologies for A/V Distribution
- Dealers' Familiarity with Selected Wireless Alternatives to A/V Cables
- Dealers' Selected Wireless A/V Distribution Technologies
- Computer Activities in Broadband HHs (Q3/07)
- Computer Activities in Broadband HHs (Q3/07) (Continued)
- Installation Services Pyramid & Opportunity Gap
- Total High-end Home Theater and Multi-room Audio Market
- High-end Home Theater Market
- Multi-room Audio Market
- Number of Net New Home Theater & Multi-room Audio Installations per Year and Percentage with a Media Server
- High-end Media Server Market
- Households with Home Networks by Type of Network
Resource Book
- Electronic Device Purchases: Movers vs. Non-movers
- Television Purchases: Movers vs. Non-movers
- Movers as Percentage of All Purchases Selected Electronic Systems
- Intentions to Purchase Electronic Devices: Movers vs. Non-movers
- Intentions to Purchase Televisions: Movers vs. Non-movers
- Movers as Percentage of All Highly Likely to Purchase Selected Systems
- Electronic Products Used (Q1/07)
- Numbers of Televisions Owned by Type (Q1/07)
- Selected Home Systems Owned (Q1/07)
- Selected Electronic Products Purchased in Last 12 months (Q1/07)
- Electronic Products Households Intend to Purchase in Next 12 Months (Q1/07)
- Services to which Households Currently Subscribe (Q1/07)
- Video Services to which Households Currently Subscribe (Q1/07)
- Type of Internet Access Households Have (Q1/07)
- Likelihood of Upgrading Internet Access in Next 12 Months (Q1/07)
- Frequency of Playing Music from PC on Stereo (Q1/07)
- Number of Content Files Stored on Computers (Q1/07)
- Percentage of Households with a Home Network (Q1/07)
- Type of Home Network Installed in Homes (Q1/07)
- Frequency of Downloading Videos from the Internet (Q1/07)
- Frequency of Watching Video Online (Q1/07)
- Frequency of Downloading Music from the Internet (Q1/07)
- Frequency of Listening to Audio Online (Q1/07)
- Products Owned by Internet Households (Q1/07)
- Products Owned by Internet Households (Q1/07) (Continued)
- Internet Households with Home Networks (Q1/07)
- Types of Networks Internet Households Have (Q1/07)
- Internet Households Intentions to Purchase Selected Products (Q1/07)
- Internet Households Intentions to Purchase Selected Products (Q1/07) (Continued)
- Internet Households with Home Theaters and Universal Remotes (Q1/07)
- Products Owned by Broadband Internet Households (Q3/07)
- Numbers of Televisions by Type Owned by Internet Households (Q3/07)
- Sizes of Flat Panel TVs Owned by Internet Households (Q3/07)
- Purchase Intentions among Internet Households (Q3/07)
- Television Purchase Intentions among Internet Households (Q3/07)
- Sizes of Flat Panel TVs Likely to be Purchased by Internet Households (Q3/07)
- Video Service Features Broadband Internet Households Have for TVs (Q3/07)
- Products Broadband Internet Households Have Connected to TVs(Q3/07)
- Means of PC-TV Connections among Broadband Internet Households (Q3/07)
- Interest in HDMI Connections among Broadband Internet Households (Q3/07)
- Broadband Internet Households with PCs Connected to Stereos (Q3/07)
- Means of PC-Stereo Connections among BB Internet Households (Q3/07)
- Applications of PC-Stereo Connections among BB Internet Households (Q3/07)
- Type of Locations/Facilities Where Firms Install Systems
- Percentage of Firms Installing Product Category
- IT Experience of Dealers' Staff: 2007 vs. 2005
- Multi-room Audio Systems That Most Caught Integrators' Attention in 2006
- Brands of Multi-room Audio Installed Most Often in 2006
- Types of Large Screen Displays Installed in Home Theaters: 2006 vs. 2005
- Brands of Large Screen Displays Installed Most Often in 2006
- Brands of Home Theater Components Installed Most Often in 2006
- Multi-room Video Systems That Most Caught Integrators' Attention in 2006
- Brands of Multi-room Video Systems Installed Most Often in 2006
- PC-based Entertainment Systems that Caught Integrators' Attention in 2006
- Entertainment PCs Installed Most Often in 2006
- Dealers' Familiarity with Selected A/V Distribution Technologies
- Dealers' Familiarity with Selected Wireless Alternatives to A/V Cables
- "CEPro" and Security Integrators Installing Selected Products
- "CEPro" and Security Integrators Installing Selected Products (Continued)
- Estimated Percentage of New Homes Sold in 2007 with Selected Electronic Amenities (Q4/07)
- Components of Audio Systems Builders Offer (Q4/07)
- Top Ten Most Widely Offered Multi-room Audio Brands (Q4/07)
- Home Theater Components Builders Offering Them Typically Install
- Home Theater Components Builders Offering Them Typically Install (Continued)
- Types of TV Screens Builders Pre-wire and/or Build Space for in New Homes: 2007 vs. 2005
- Respondents' Rating of Importance of Selected Brand Characteristics
- Household Penetration of Home Networks by Type
- Revenues through Installing Dealer Channels: 2007 vs. 2012
- High-end Home Theaters: Total Revenue and Installations
- High-end Home Theater Hardware Revenues and Installations
- Multi-room Audio Total Revenues and Installations
- Multi-room Audio Hardware Revenues and Installations
- High-end Video Server Market: 2005 to 2012
- High-end Audio-only Server Market: 2005 to 2012
- High-end Media Server Unit Sales: Video and Audio-only
