Abstract
This annual report offers a wealth of information and analyses on the worldwide advertising and marketing sector in relation to Digital Media developments. It includes information and statistics on the worldwide advertising industry with a focus on online advertising developments. The report provides an overview of the key Internet Media players and their activities and a case study on the industry leader, Google. It includes an overview of marketing strategies such as permission and location based marketing. Information at a regional level is also provided for the Americas, Europe, Middle East, Africa and Asia Pacific.
Subjects covered include:
- Advertising market including statistics and forecasts;
- Digital Media marketing strategies;
- Permission based marketing;
- Location based marketing;
- Media industry analyses;
- Internet Media company activities;
- Case study on market leader Google;
- Net neutrality analysis;
- Regional information and statistics.
Table of Contents
1. Digital Media and Advertising
- 1.1 Digital media - advertising overview, statistics & forecasts
- 1.1.1 Digital media advertising analysis
- 1.1.2 Global advertising statistics
- 1.1.3 Internet advertising
- 1.1.4 New media advertising
- 1.1.5 Mobile advertising
- 1.1.6 TV advertising to struggle
- 1.1.7 Dubious advertising tactics
2. Digital Media Marketing Strategies
- 2.1 Marketing strategies
- 2.1.1 Introduction: the changing role of marketing due to digital media
- 2.1.2 Internet companies taking over the bat
- 2.1.3 Simultaneous media users
- 2.1.4 The key drivers of growth
- 2.1.5 The role of service providers
- 2.1.6 Customer loyalty
- 2.1.7 Permission-based marketing
- 2.1.8 Advertising
- 2.2 Permission-based marketing
- 2.2.1 Permission based: 65% of residential New Media market by 2015
- 2.2.2 Banners and SPAM are the Ford T-models
- 2.2.3 Permission-based marketing
- 2.2.4 Customer Relationship Management (CRM)
- 2.3 Location-based marketing
- 2.3.1 Global Navigation Satellite Systems (GNSS)
- 2.3.2 Location-Based Services (LBS)
- 2.3.3 Global Positioning System (GPS)
3. The Media Industry
- 3.1 Digital media and the media industry
- 3.1.1 Introduction
- 3.1.2 Continental shift in competition
- 3.1.3 Distinct industry realignments
- 3.1.4 TV broadcasters
- 3.1.5 Radio broadcasters
- 3.1.6 Newspaper publishers
- 3.1.7 The video and DVD rental companies
4. Internet Media Companies
- 4.1 Digital media and Internet companies
- 4.1.1 Introduction and analyses
- 4.1.2 Internet media companies
- 4.1.3 Key areas for Internet media companies
- 4.1.4 Search services seen as central
- 4.1.5 Case study - Google, the leader
- 4.1.6 Key developments
- 4.2 Net neutrality analysis
- 4.2.1 Introduction
- 4.2.2 Network neutrality - a global issue
- 4.2.3 Carriers in competition with content providers
- 4.2.4 Network neutrality and non-discrimination
- 4.2.5 Developments in the USA
- 4.2.6 No-one owns the Internet
5. Regional Overviews
- 5.1 North America
- 5.2 Latin America
- 5.2.1 Overview
- 5.2.2 E-commerce
- 5.3 Europe
- 5.4 Africa/Middle East
- 5.4.1 Africa
- 5.4.2 Middle East
- 5.5 Asia
- 5.5.1 Market overview
- 5.5.2 China
- 5.5.3 Hong Kong
- 5.5.4 Japan
- 5.5.5 Taiwan
- 5.5.6 South Korea
- 5.5.7 India
- 5.5.8 Singapore
- 5.5.9 Malaysia
- 5.5.10 Thailand
- 5.6 Pacific region
- 5.6.1 Australia
- 5.6.2 New Zealand
6. Glossary of Abbreviations
TABLES:
- Table 1 - Worldwide spending on convergent platforms by consumers - 2006; 2011
- Table 2 - Global advertising market revenue - 2007; 2012
- Table 3 - Global online advertising spend - 2007; 2010
- Table 4 - USA online advertising spend - 2000 - 2007
- Table 5 - Percentage of total US online advertising spending - top four portals - 2006 - 2007
- Table 6 - Worldwide Internet users - 1990 - 2008
- Table 7 - Global interactive advertising revenue - 2007; 2012
- Table 8 - Global online game advertising spend - 2007 - 2008; 2012
- Table 9 - Global social networking advertising spend - 2006 - 2008; 2011
- Table 10 - Online users and other media
- Table 11 - Worldwide LBS revenue - 2007; 2013
- Table 12 - Worldwide LBS subscribers - 2011
- Table 13 - Worldwide market share of mobile phones equipped with GPS - 2006 - 2009
- Table 14 - Search engine worldwide market share - early 2008
- Table 15 - Online search market share - top 4 search engines in the US - Jan - Dec 2007
- Table 16 - Revenue market share of total US online advertising spend - Google, Yahoo, AOL, Microsoft MSN-2006 - 2007
- Table 17 - US online advertising revenues and market shares - 2007
- Table 18 - Online advertising revenue and forecasts - 2005 - 2010
- Table 19 - Market shares key online advertising markets - 2005 - 2006; 2010
- Table 20 - Market shares by major players - 2005 - 2006
EXHIBITS:
- Exhibit 1 - Digital media marketing commandments
- Exhibit 2 - Anarchy Online by Funcom
- Exhibit 3 - Why mobile marketing won' t work
- Exhibit 4 - Telecommunication convergence
- Exhibit 5 - Banner ads
- Exhibit 6 - Permission-based business model
- Exhibit 7 - Early adopters
- Exhibit 8 - Examples of LBS services on mobile phones
- Exhibit 9 - Assisted GPS (A-GPS)
- Exhibit 10 - Location Based Systems (LBS) applications by market division
- Exhibit 11 - GPS applications and industry use
- Exhibit 12 - Examples of leading Internet media companies
- Exhibit 13 - Key areas of focus for Internet media companies
- Exhibit 14 - Internet media companies - alliance/merger examples
- Exhibit 15 - Implications of ending net neutrality
- Exhibit 16 - Key digital media advertising companies
- Exhibit 17 - Why mobile marketing won' t work
