[英文調查報告書] 網路／寬頻／整合服務：澳洲

Abstract

Executive Summary

Internet and broadband

Despite the ‘Mexican Standoff' between the government and Telstra on the issue of a regulatory holiday for new broadband infrastructure, broadband penetration is proceeding at high speed in Australia. By mid-2007, there were close to 4.5 million subscribers. In the residential market this means a broadband penetration of close to 64% in Internet households (46% of total households). In the business market, this figure is over 80%.

While the penetration of broadband in Australia is catching up with its trading partners, it is still lagging behind in the quality of broadband provided by the operators and in the price customers have to pay. The majority of customers are still on services that provide only 256Kb/s or 512Kb/s. Telstra does make an 8Mb/s service available, but this is not a guaranteed speed.

Telstra' s competitors are leading the market in the higher speed ADSL2+ services market. The regulator has finally been able to force better unbundled local loop and spectrum-sharing wholesale services into the market, and affordable true-broadband services are now available. Telstra is only making ADSL2+ available in those exchanges where its competitors have installed their own DSLAMs, so it is being a follower rather than a leader in new and innovative broadband services.

This report contains only tables of statistics relating to broadband and the digital media in Australia.

1. ISP and Internet statistics

1.1 ISP statistics
1.2 Internet revenues
- 1.2.1 Internet revenue forecasts
1.3 Internet subscribers
- 1.3.1 Internet subscribers and ISPs by access technology
- 1.3.2 Internet subscribers by state
- 1.3.3 Internet subscribers and ISPs by subscriber type and download speed
1.4 Data transfer
1.5 Internet economy forecasts

2. Australian Broadband Statistics

2.1.1 ADSL
2.1.2 Cable modem
2.1.3 Internet usage by children
2.2 Market forecasts - 2005 - 2015

3. Convergence

3.1.1 Triple play
3.1.2 Content
3.1.3 Infrastructure
3.1.4 e-commerce
3.1.5 BuddeComm forecasts
3.2 Broadcasting
- 3.2.1 Free-to-Air TV
- 3.2.2 Digital TV
- 3.2.3 Set-top boxes
- 3.2.4 Pay TV
- 3.2.5 Radio

TABLES:

Table 1 - Number of ISPs in Australia - 1995 - 2007
Table 2 - Total number of ISPs in Australia by size - 2000 - 2006
Table 3 - ISPs providing VoIP as part of bundled service offers by size of ISP - Sept 2006
Table 4 - Number of ISPs offering spam filtering products - September 2006
Table 5 - Internet access revenues (dial-up and broadband) by major provider - 2003 - 2008
Table 6 - Internet access revenue growth (dial-up and broadband) by major provider - 2004 - 2008
Table 7 - Market share of Internet access revenues (dial-up and broadband) by major provider- 2004 - 2008
Table 8 - Internet access revenues (dial-up and broadband) by major provider - annual change - 2003 - 2008
Table 9 - Internet access revenues (dial-up and broadband) by major provider- market share - 2003 - 2008
Table 10 - Residential spend per household per annum - 2003; 2010; 2015
Table 11 - Residential dial-up Internet ARPU - 2004 - 2007
Table 12 - Internet dial-up and broadband wholesale revenues - 2006 - 2008
Table 13 - Wholesale margins by ISP categories
Table 14 - Costs of telco service required by ISPs - 2007
Table 15 - Revenue make-up scenario forecasting - 2010
Table 16 - Overview total telecoms/Internet market - 2015
Table 17 - Internet households & business subscribers - 1985; 1990; 1995 - 2006
Table 18 - Internet subscribers - business, government and households - 2004 - 2007
Table 19 - Internet subscribers by type by ISP size - 2005 - 2006
Table 20 - Proportion of Internet subscribers by type by ISP size - 2005 - 2006
Table 21 - Internet subscribers by access technology - September 2006 - Mar 2007
Table 22 - Dial-up and non-dial-up Internet subscribers - 2003 - 2006
Table 23 - Internet subscribers by access technology - September 2006
Table 24 - Dial-up, ADSL and cable subscribers - top ten market share - 2001 - 2006
Table 25 - Internet subscribers per state - 2002 - 2006
Table 26 - Portion of Internet subscribers per state - 2002 - 2006
Table 27 - Internet subscribers - dial-up vs non-dial-up - 2004 - 2007
Table 28 - Dial-up and broadband subscriber overview - mid-2006
Table 29 - ISPs & Internet subscribers by download speed - June 2006
Table 30 - Internet subscribers by download speed - Sept 2006 - Mar 2007
Table 31 - Ten most visited Australian search engines - week ending 14 October 2006
Table 32 - Data downloaded by dial-up and non-dial up users - 2003 - 2006
Table 33 - Data downloaded by households, business and government - 2000 - 2006
Table 34 - Data downloaded by households, business & government - 2004 - 2007
Table 35 - Volume of data downloaded by subscriber type by speed - 2005 - 2006
Table 36 - Data market (including broadband) revenue by provider - 1999 - 2009
Table 37 - Data market (including broadband) annual growth by provider - 2000 - 2009
Table 38 - Data market (including broadband) - market share by provider - 2000 - 2009
Table 39 - ‘Internet economy' telco revenue - 2000; 2005; 2007; 2010; 2015
Table 40 - ‘Internet economy' telco - percentage of revenue - 2000; 2005; 2007; 2010; 2015
Table 41 - ‘Internet economy' telco revenue - 2005; 2007; 2010; 2015
Table 42 - Broadband access among Internet households - selected countries - 2001 - 2007
Table 43 - Average broadband speeds selected countries - 2007
Table 44 - Average maximum broadband speeds - international benchmark
Table 45 - Number of countries with broadband speeds of more than 256Kb/s - 2002 - 2006
Table 46 - Total Australian broadband subscribers - 1996 - 2009
Table 47 - Number of Australian broadband households and technology penetration - 2007
Table 48 - Broadband market - retail values and growth - 2002 - 2008
Table 49 - Broadband market share by provider - overall - 2003 - 2008
Table 50 - Broadband market share by provider - retail values - 2003 - 2008
Table 51 - Broadband market share by provider - wholesale values - 2003 - 2008
Table 52 - Broadband revenues by major provider - 2000 - 2007
Table 53 - Broadband revenues by major provider - annual growth - 2003 - 2007
Table 54 - Broadband revenue market share by major provider - 2003 - 2007
Table 55 - Residential broadband ARPU - 2004 - 2007
Table 56 - Broadband subscribers by technology - 2001 - 2006
Table 57 - Why the average home will soon require 50Mb/s to the home
Table 58 - Percentage of broadband users at speeds 1.5Mb/s+ - 2005 - 2008
Table 59 - Broadband DSL retail subscribers - 2002 - 2006
Table 60 - Current and planned competitive DSLAM roll outs1
Table 61 - Internet service providers with DSLAM infrastructure - 2006 - 2007
Table 62 - Number of ADSL and ADSL2+ enabled exchanges - June 2006
Table 63 - Number of infrastructure providers by ADSL-enabled exchanges - June 2006
Table 64 - ADSL2+ subscribers by provider - 2006 - 2007
Table 65 - Cable broadband subscribers per operator - 2001 - 2007
Table 66 - Business broadband subscribers - 2002 - 2008; 2010
Table 67 - Business broadband ARPU & annual change - 2004 - 2006
Table 68 - Business market Internet revenue - 1997 - 2007
Table 69 - Household Internet connection by type of access - 2005 - 2006
Table 70 - Personal use of the Internet by type of access - 2005 - 2006
Table 71 - Household Internet access by type of broadband access - 2005 - 2006
Table 72 - Number of Australian households and technology penetration - 2007
Table 73 - Households with access to a home computer by region - 1998 - 2006
Table 74 - Percentage use of the Internet according to location - 2005 - 2006
Table 75 - Percentage use of the Internet at home by purpose - 2005 - 2006
Table 76 - Percentage use of the Internet at home by main purpose - 2005 - 2006
Table 77 - Main reasons for not having access to the Internet at home - 2005 - 2006
Table 78 - Frequency of use of the Internet at home by gender and region - 2005 - 2006
Table 79 - Computerisation in the home - May 2006
Table 80 - Internet usage in the last 12 months - May 2006
Table 81 - Internet applications used in the past 12 months - May 2006
Table 82 - Banking channel preferred by CBA survey respondents - 2006
Table 83 - Children' s use of computers by site - 2005 - 2006
Table 84 - Children' s use of a computer at home by activities - 2005 - 2006
Table 85 - Children' s use of a computer at home by frequency - 2005 - 2006
Table 86 - Children' s use of the Internet by site - 2005 - 2006
Table 87 - Children' s use of the Internet at home by activities - 2005 - 2006
Table 88 - Children' s use of the Internet at home by type of Internet sites accessed - 2005 - 2006
Table 89 - Children' s use of the Internet at home by frequency - 2005 - 2006
Table 90 - Children' s use of the Internet by type of Internet access - 2005 - 2006
Table 91 - Table 92 - Broadband component of Internet households - 2005 - 2010; 2015
Table 93 - Revenue make-up scenario forecasting - 2010
Table 94 - Residential spend per household per annum - 2003; 2010; 2015
Table 95 - Overview total Telecoms/Internet market - 2015
Table 96 - Residential Broadband growth predictions - next ten years
Table 97 - Broadband revenues - 2005; 2010; 2015
Table 98 - Broadband market share by technology - 2005; 2010; 2015
Table 99 - Australia - triple play pricing - 2005
Table 100 - Online users and other media usage
Table 101 - Summary of current and expected uses of the Internet by SMEs - May 2006
Table 102 - Australian content market revenue - 2005 - 2007
Table 103 - Mobile content ARPU per customer - 2006
Table 104 - Revenue forecasts - Australian home automation market - 2003 - 2008
Table 105 - EPG forecasts Australia - 2005; 2007; 2010; 2015
Table 106 - Gambling as a portion of hotels/licensed clubs & total retail (seasonally adjusted) - 2004 - 2006
Table 107 - Gambling in retail trade (seasonally adjusted) - 2004 - 2006
Table 108 - Contribution of gambling to total turnover, by state (seasonally adjusted) - 2004 - 2006
Table 109 - Listening to music - 2006
Table 110 - Net wholesale sales of sound recordings & music videos - % change since 2004
Table 111 - Australian multi dwelling units (100+) - 2003 - 2008
Table 112 - Computer ownership by industry sector - May 2006
Table 113 - Computer ownership by business size and location - May 2006
Table 114 - Telecommunication equipment ownership - May 2006
Table 115 - SME computer equipment ownership trends - 1999 - 2006
Table 116 - SME expected computer hardware & software expenditure - 2006 calendar year
Table 117 - How SMEs access the Internet - May 2006
Table 118 - Proportion of businesses using the Internet - 1995 - 2006
Table 119 - SME broadband access questionnaire - May 2006
Table 120 - New software applications purchased/planned by SMEs - 2005/06
Table 121 - Buying over the Internet by business size - 2006
Table 122 - Buying over the Internet by industry sector - 2006
Table 123 - What businesses buy over the Internet - 2006
Table 124 - Main business distribution Australian VoIP market - July 2006
Table 125 - Media centre penetration forecasts Australia - 2005; 2007; 2010; 2015
Table 126 - Home network penetration of households - 2005; 2007; 2010; 2015
Table 127 - Forecast telecommunications services revenue by product - 2005; 2010; 2015
Table 128 - Percentage of household use by application or platform - 2006
Table 129 - Television set penetration by number of sets - 2006
Table 130 - Frequency of device used for downloaded content - 2006
Table 131 - Major broadcaster' s primetime audience share - 2006
Table 132 - Commercial TV networks' audience share of revenue - 2005 - 2006*
Table 133 - ABC operating revenue and cost of services - 2005 - 2006
Table 134 - Seven Network revenue - 1999 - 2006
Table 135 - Nine Network revenue - 2003 - 2006
Table 136 - Network TEN revenue - 1995 - 2006
Table 137 - Commercial TV networks share of advertising revenue - 2001 - 2006
Table 138 - Advertising revenue for commercial television networks - July to December 2006
Table 139 - Ad revenue forecasts by media sector - 2006
Table 140 - Number of digital TV* households - 2001 - 2007
Table 141 - Household penetration of digital TVs* - 2005 - 2006
Table 142 - Digital TV statistics - household penetration - August 2006
Table 143 - Percentage of digital pay TV subscribers - 2004 - 2006
Table 144 - Subscriber churn rate by customer category - 2006
Table 145 - Digital TV adoption by number of devices - 2005 - 2006
Table 146 - Digital TVs and integrated digital TV sets sold - 2003 - 2006*
Table 147 - Average monthly sales volume of digital TV receivers - 2005 - 2006*
Table 148 - Average monthly sales volume of integrated digital TVs - 2006*
Table 149 - Widescreen TV sales - 2004 - 2006
Table 150 - Number of CRT TVs sold - first and third quarter 2006
Table 151 - FTA set-top box users - 2001 - 2010
Table 152 - Foxtel iQ DVR subscribers - 2006 - 2007
Table 153 - Pay TV roll-out statistics (homes passed) - 1996 - 2006
Table 154 - Pay TV viewing versus FtA channel viewing - six months to June 2006
Table 155 - Pay TV viewing as a percent of total TV viewing - 1998 - 2006
Table 156 - Pay TV household penetration - 1997 - 2007
Table 157 - pay TV advertising spending estimates - 2005 - 2007
Table 158 - Net losses, churn and penetration in the pay TV industry - 1996 - 2007
Table 159 - Pay TV subscribers by operator - 1995 - 2007
Table 160 - Pay TV revenue per operator - 1997 - 2008
Table 161 - Telstra pay TV bundling revenue - six months to December 2006
Table 162 - ARPU levels per operator Austar, Foxtel and Optus - 1999/2002; 2003 - 2007
Table 163 - Foxtel subscriber annual churn rate - 2002 - 2006
Table 164 - Foxtel subscriber annual churn rate by customer category - 2006
Table 165 - Austar monthly and annual subscriber churn - 2002; 2005 - 2006
Table 166 - Digital pay TV subscribers percentage per Foxtel/Austar - 2004 - 2006
Table 167 - Forecast pay TV household penetration - 2005 - 2010
Table 168 - Number of commercial and government radio stations - 2006
Table 169 - Number of commercial radio services by city - 2006
Table 170 - Commercial radio penetration and time spent listening - Sept - Nov 2006
Table 171 - Time spent listening by capital city (excluding Canberra, Hobart, Darwin) - 2006
Table 172 - Audience penetration by time of day - 2006
Table 173 - Radio listening by radio location - 2001 - 2006
Table 174 - ABC radio regional reach and share - 2005/06
Table 175 - Radio subscription and advertising revenue - 2000 - 2009

澳洲網路、寬頻及整合服務市場統計（2007年）

2007 Australia - Internet, Broadband & Convergence Statistics (tables only)

Abstract

Executive Summary

Internet and broadband

Table of Contents

1. ISP and Internet statistics

2. Australian Broadband Statistics

3. Convergence

TABLES: