全球行動通訊市場：市場統計、市場動向及市場預測

This annual report offers a wealth of information on the worldwide development of the mobile sector. Information at a regional level is also provided for the Americas, Europe, Middle East and Asia Pacific. The report includes analyses, statistics, forecasts and trends. It provides a comprehensive insight into the progress of mobile and examines some the issues and opportunities.

Subjects covered include:

• The future of the mobile industry;
• Worldwide and regional mobile subscriber statistics;
• Worldwide mobile ARPU and revenue;
• Overview of worldwide call charges;
• Mobile prepaid sector;
• MVNO market;
• Fixed Mobile Convergence (FMC);
• Mobile infrastructure;
• Termination rates, Roaming, Mobile Number Portability (MNP);
• Mobile spectrum developments;
• Regional overview.

1. Global Mobile Market Overview

• 1.1 Mobile market analysis
  • 1.1.1 Introduction
  • 1.1.2 The start of the mobile revolution?
  • 1.1.3 Data is the future
  • 1.1.4 All roads lead to 4G
• 1.2 Mobile subscriber statistics
  • 1.2.1 Subscriber growth
  • 1.2.2 2007-2008 published statistics and forecasts
  • 1.2.3 The effect of taxes on mobile subscription
• 1.3 Mobile revenue, ARPU and call charges
  • 1.3.1 Mobile usage and call charges overview
  • 1.3.2 Overview of global ARPU developments
  • 1.3.3 Mobile ARPU statistics & forecasts
  • 1.3.4 Mobile revenue growth and CAPEX forecast
• 1.4 Mobile prepaid
  • 1.4.1 Prepaid mobile services
  • 1.4.2 Prepaid trends and developments
  • 1.4.3 Prepaid mobile statistics and forecasts
  • 1.4.4 Mandatory registration

2. Mobile Virtual Network Operators (MVNOs)

• 2.1 MVNO market in 2008
  • 2.1.1 Definitions
  • 2.1.2 Marketing considerations
  • 2.1.3 MVNO developments - analysis
  • 2.1.4 Key MVNO countries
  • 2.1.5 Some MVNOs struggle to find value
  • 2.1.6 Content-orientated MVNOs
  • 2.1.7 MVNO subscribers and revenue

3. Fixed-Mobile Convergence (FMC)

• 3.1 FMC developments
  • 3.1.1 Fixed-mobile convergence
  • 3.1.2 Fixed-Mobile Convergence Alliance (FMCA)
  • 3.1.3 FMC equipment market
  • 3.1.4 IP convergence the future anyway - analysis
  • 3.1.5 Unlicensed Mobile Access (UMA)
  • 3.1.6 Mobile - the missing link
  • 3.1.7 New business models for mobile

4. Mobile Infrastructure

• 4.1 2G: CDMA, TDMA
  • 4.1.1 Introduction
  • 4.1.2 2G infrastructure
  • 4.1.3 Moving into 3G
  • 4.1.4 Other developments
  • 4.1.5 Statistics and forecasts - CDMA technologies
• 4.2 2G: GSM
  • 4.2.1 Introduction
  • 4.2.2 GSM features and developments
• 4.3 3G and transition to 4G
  • 4.3.1 The time for 3G has arrived, but no cheering from the operators
  • 4.3.2 Published 3G statistics and forecasts
  • 4.3.3 Analysis - hard realities of the mobile market
  • 4.3.4 Brief case study - Hutchison 3
  • 4.3.5 Analysis - 3G, still a way to go
  • 4.3.6 Conclusion - the reality of 3G and mobile data
• 4.4 Bluetooth and UWB
  • 4.4.1 Introduction: Bluetooth
  • 4.4.2 Wibree
  • 4.4.3 Ultra-Wideband UWB))
  • 4.4.4 Bluetooth-UWB merger
  • 4.4.5 Growth of Bluetooth - statistics & forecasts
  • 4.4.6 Bluetooth technology
  • 4.4.7 Application examples
  • 4.4.8 Other developments
• 4.5 Mobile satellite networks

5. Mobile Competition and Regulations

• 5.1 Termination rates, roaming, Mobile Number Portability (MNP)
  • 5.1.1 Introduction: mobile competition
  • 5.1.2 Mobile Termination Rates (MTR)
  • 5.1.3 Roaming
  • 5.1.4 Number Portability (NP)

6. Mobile and Wireless Spectrum

• 6.1 Spectrum and the mobile market
  • 6.1.1 Spectrum developments
  • 6.1.2 Radio spectrum utilisation
  • 6.1.3 Spectrum auctions
  • 6.1.4 Developments in the US
  • 6.1.5 Developments in Europe
  • 6.1.6 Spectrum trading - analysis

7. Regional Overviews

• 7.1 North America
  • 7.1.1 USA
  • 7.1.2 Canada
• 7.2 Latin America
  • 7.2.1 Mobile trends
  • 7.2.2 Mobile statistics
  • 7.2.3 Mobile forecasts
  • 7.2.4 Mobile technologies
• 7.3 Europe
  • 7.3.1 Overview
  • 7.3.2 Investment forecasts
  • 7.3.3 Revenue forecasts
  • 7.3.4 Mobile statistics
  • 7.3.5 Technology trends
• 7.4 Africa/Middle East
  • 7.4.1 Africa
  • 7.4.2 Middle East
• 7.5 Asia
  • 7.5.1 Market overview
  • 7.5.2 Regional characteristics
  • 7.5.3 China and India
  • 7.5.4 Growth drivers
  • 7.5.5 Mobile data services
  • 7.5.6 Third Generation (3G)
• 7.6 Pacific Region
  • 7.6.1 Australia
  • 7.6.2 New Zealand
  • 7.6.3 South Pacific
  • 7.6.4 Mobile market overview

8. Glossary of Abbreviations

• Table 1 - Worldwide mobile subscribers and annual change - 1993 - 2008
• Table 2 - Mobile subscribers by region - 1993 - 2007
• Table 3 - Top 20 countries ranked by mobile penetration - 2004 - 2005; 2007
• Table 4 - Worldwide mobile subscribers by technology - 2007; 2011
• Table 5 - Worldwide mobile subscribers by technology - Q1 2007
• Table 6 - Worldwide mobile phone penetration - 2008; 2011
• Table 7 - Regional mobile subscribers' CAGR - 2007 - 2011
• Table 8 - Average time spent on mobile phones in the UK versus fixed - 2001; 2005
• Table 9 - Average total daily use of fixed telephone in the UK versus mobile - 2006
• Table 10 - Comparison charges for services basket in Finland, Luxembourg, Sweden, Denmark, France and Great Britain - March 2007
• Table 11 - Western Europe ARPU: monthly voice, non-voice & total mobile - 2006; 2012
• Table 12 - Top 10 North American operators by ARPU - Q3 2007
• Table 13 - Mobile ARPU for top 3 US companies - Q2 2006
• Table 14 - Approximate monthly mobile ARPU of top 5 carriers and bottom 5 carriers worldwide - Q3 2006
• Table 15 - Monthly mobile ARPU of selected US operators - Q1 2006
• Table 16 - Top 10 operators worldwide with biggest decreases in annual mobile ARPU - Q1 2006
• Table 17 - Worldwide mobile revenue and CAPEX - 2012
• Table 18 - Prepaid market share in selected developing markets - 2008
• Table 19 - Number of prepaid subscribers worldwide - 2006 - 2007
• Table 20 - Top 10 operators by prepaid growth - Q3 2007
• Table 21 - Top 10 operators by prepaid growth - Q3 2006
• Table 22 - Prepaid penetration by region- 2006
• Table 23 - Prepaid revenue estimates by region - 2005 - 2008
• Table 24 - Virgin Mobile and Telmore MVNO subscribers - 2006
• Table 25 - MVNO subscribers worldwide - 2005 - 2006; 2012
• Table 26 - MVNO revenue worldwide - 2006; 2012
• Table 27 - Mobile market share versus fixed - 1992 - 2003; 2006 - 2007
• Table 28 - Worldwide subscribers - CDMA technologies - 2001 - 2007
• Table 29 - CDMA subscribers versus other technologies - Q1 2007
• Table 30 - Growth of GSM market - 1994; 1997; 1999 - 2001; 2003 - 2007
• Table 31 - GSM technology subscribers by region - 2006 - 2007
• Table 32 - Market share of 3G technologies - 2012
• Table 33 - 3G worldwide subscribers by technology - 2006 - 2007
• Table 34 - 3G subscriber forecasts (all technologies) - 2007; 2010
• Table 35 - Growth of worldwide 3G subscribers - 2001 - 2007
• Table 36 - Regional share of WCDMA subscribers - 2006
• Table 37 - 3G spectrum licence cost per capita - 2000 - 2001
• Table 38 - 3G infrastructure CAPEX - 2001 - 2006
• Table 39 - Examples of Hutchison subscribers in 3G markets - 2005 - 2006
• Table 40 - UWB-enabled devices in use - 2007; 2011
• Table 41 - Installed base of Bluetooth devices worldwide - 2005; 2007; 2012
• Table 42 - Wholesale revenues for MSS operators with satellites in orbit - 2005 - 2007
• Table 43 - Mobile market share versus fixed - 1992 - 2003; 2006 - 2007
• Table 44 - Historical Mobile Termination Rates (MTR) by Region - 2005
• Table 45 - EU average mobile termination charges - 2004 - 2006
• Table 46 - Average call charges abroad by region - 2007
• Table 47 - European roaming charges - 2007 - 2009
• Table 48 - Worldwide roaming revenue - 2006; 2011
• Table 49 - Percentage of mobile numbers ported in selected countries - 2006
• Table 50 - Overview of wireless subscribers in the USA - January 2008
• Table 51 - Wireless subscribers in Canada - 1997 - 2007
• Table 52 - Mobile subscribers and penetration in Latin America - 1998 - 2007
• Table 53 - Mobile subscribers and penetration in Latin American countries - September 2007
• Table 54 - Subscriber distribution in selected Latin American countries - 2005 - 2007
• Table 55 - Forecast mobile subscriber penetration - weaker growth scenario in selected Latin American countries - 2007; 2012; 2017
• Table 56 - Forecast mobile subscriber penetration - stronger growth scenario in selected Latin American countries - 2007; 2012; 2017
• Table 57 - Market share of mobile technologies in Latin America - 2006 - 2007
• Table 58 - Annualised European voice and data market growth - 2007
• Table 59 - Voice market Europe - 2000; 2005; 2010
• Table 60 - GSM price basket, selected European countries - 2006 - 2007
• Table 61 - Voice and total mobile ARPU in Western Europe - 2006; 2012
• Table 62 - Western Europe 3G subscribers - 2005 - 2008; 2010
• Table 63 - Western Europe GSM subscribers - 1997 - 2008
• Table 64 - Top 20 European nations by subscribers - Sept 2007
• Table 65 - European mobile subscribers and penetration - 1997 - 2008
• Table 66 - Top 10 European nations by penetration - 2005 - 2007
• Table 67 - Fastest mobile growth by nation and annual change - 2004 - 2005; 2007
• Table 68 - African mobile subscribers, growth, penetration and market base - 1998 - 2007
• Table 69 - Top 10 African countries by annual growth in mobile subscribers - June 2007
• Table 70 - Top 10 African countries by subscribers and penetration - June 2007
• Table 71 - Mobile subscribers in Asia - 1990; 1995; 2000 - 2008
• Table 72 - Mobile penetration in Asia - top 10 markets - 2007
• Table 73 - Mobile growth rates in Asia - top 10 markets - 2007
• Table 74 - Wireless Internet subscribers in Asia - 2007
• Table 75 - 3G WCDMA subscriber growth in Asia - 2004 - 2007
• Table 76 - Mobile subscribers by carrier in Australia - 1993 - 20081
• Table 77 - Annual growth rate of mobile subscribers by carrier in Australia - 1993 - 20081
• Table 78 - Mobile subscribers by 3G network operator in Australia - 2003 - 2008
• Table 79 - Mobile services market revenue per major operator in Australia - 1993 - 20081
• Table 80 - Blended ARPU per month by operator in Australia - 2003 - 2007
• Table 81 - Mobile subscribers, annual change and penetration in New Zealand - 1995 - 2009
• Table 82 - Mobile subscribers per operator in New Zealand - 2001 - 2009
• Table 83 - Mobile subscribers and penetration in selected South Pacific countries - July 2007

• Exhibit 1 - Key applications from data pack users
• Exhibit 2 - Growth drivers for prepaid mobiles in emerging markets
• Exhibit 3 - Comparative characteristics of an MVNO
• Exhibit 4 - Variables that affect MVNO development
• Exhibit 5 - FMC services
• Exhibit 6 - Growth inhibitors for FMC
• Exhibit 7 - UMA examples from the telecoms industry - 2004 - 2007
• Exhibit 8 - - Comparison of GSM, cdmaOne and TDMA market share
• Exhibit 9 - TD-SCDMA technology
• Exhibit 10 - Operators offering WorldMode - early 2008
• Exhibit 11 - Description of R-UIM
• Exhibit 12 - Frequency bands for GSM
• Exhibit 13 - Phases of CAMEL standardisation
• Exhibit 14 - Hutchison Whampoa international operations - 2006
• Exhibit 15 - Top 3 Bluetoot applications - 2006
• Exhibit 16 - Key considerations of number portability
• Exhibit 17 - Countries with mobile numbering plans - January 2007
• Exhibit 18 - What is spectrum?
• Exhibit 19 - Frequency bands and symbols
• Exhibit 20 - International frequency assignment plan - 2110 - 2450MHz bands (excerpts)
• Exhibit 21 - Possible bands for future spectrum auctions
• Exhibit 22 - African countries with more than one mobile network operator - 2007