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[英文調查報告書]

澳洲行動&無線寬頻市場

2008 Australia - Mobile and Wireless Broadband

商品編碼 : 64788
出版日期 : 2008/04

Price

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此出版品為英文撰寫

Abstract

This report provides high-level overviews and strategic analyses of the developments in fixed wireless and mobile wireless broadband. It identifies business opportunities, points out the hype and the pitfalls, and it will be of assistance in making the right business decisions.

The subjects covered in the report include:

  • The Market in 2008 - statistical overview, analyses and forecasts
  • The future of WiMAX both fixed wireless and mobile wireless
  • The rapid growth of 3G HSDPA
  • Wireless broadband applications incl. Mobile TV and M-Commerce
  • Overview of the key wireless broadband projects and case studies
  • The WiFi Hotspot market including key players
  • High-speed satellite services, Telemetry, Locations Services, RFID

Table of Contents

1. Wireless Broadband Developments - 2008

  • 1.1 First WiMAX services
  • 1.2 OPEL Wireless
    • 1.2.1 New regional network to include WiMAX
  • 1.3 Wireless security under scrutiny
  • 1.4 Seven, engine and Unwired
  • 1.5 Vodafone predicts a WiMAX revolution
  • 1.6 Vendor war - HSDPA versus WiMAX
  • 1.7 Wireless utilities
    • 1.7.1 Smart grid developments
    • 1.7.2 Energy Australia' s WiMAX smart grid
  • 1.8 New spectrum planning approach - 2008

2. Wireless Broadband Analyses - 2008

  • 2.1 Analysis early 2008
    • 2.1.1 The ongoing promise of 3G
    • 2.1.2 Flawed mobile data business models
    • 2.1.3 WiMAX dedicated data network
    • 2.1.4 The power of the mobile operators
    • 2.1.5 VoIP: the wild card
    • 2.1.6 Will HSDPA do the trick for the mobile operators?
    • 2.1.7 Wireless partnerships
    • 2.1.8 Mobile TV and WiMAX could be a good match
    • 2.1.9 Universal WiMAX service devices
    • 2.1.10 A $15 billion market by 2015
  • 2.2 Partnership ends - Sprint Nextel and Clearwire
    • 2.2.1 Sprint' s flawed business plan for WiMAX
  • 2.3 Room for free wireless broadband
  • 2.4 From WiMAX and 3G to 4G mobile
    • 2.4.1 Service evolution
    • 2.4.2 How to move forward?
    • 2.4.3 Vindicated, 4G is arriving earlier

3. Statistical Overview & Forecasts

  • 3.1 Overall wireless broadband market statistics
  • 3.2 Fixed wireless broadband statistics
    • 3.2.1 Introduction
    • 3.2.2 Wireless broadband provider statistics and overview
    • 3.2.3 Market forecasts
  • 3.3 Mobility market
    • 3.3.1 Battle with the fixed operators
    • 3.3.2 Valued between $10 and $15 billion
    • 3.3.3 Revenue forecasts

4. Spectrum and Regulations

  • 4.1 New innovative spectrum direction
    • 4.1.1 Introduction and analysis
    • 4.1.2 Wireless explosion requires a rethink
    • 4.1.3 ACMA' s innovative spectrum plans
    • 4.1.4 Spectrum harmonisation
  • 4.2 Follow up developments and analyses
    • 4.2.1 Shame on you, wireless industry
    • 4.2.2 Monopoly or shared national asset?

5. The OPEL Network

  • 5.1 Broadband Connect
    • 5.1.1 Regional wholesale access network
    • 5.1.2 Broadband Connect contract
  • 5.2 OPEL Regional Broadband Network
    • 5.2.1 Introduction
    • 5.2.2 Backbone network
    • 5.2.3 OPEL Wireless
    • 5.2.4 OPEL ADSL2+
    • 5.2.5 Opel may be required to replicate Unwired' s WiMAX solution
  • 5.3 Analyses of the OPEL and Australia Connected plans
    • 5.3.1 A good step forwards
    • 5.3.2 Telstra now forced to strike back
    • 5.3.3 Mix of infrastructure deployments
    • 5.3.4 What next Telstra?
    • 5.3.5 Now we also have a vendor war - HSDPA versus WiMAX
  • 5.4 OPEL Analysis - Postmortem

6. Wireless Broadband Projects

  • 6.1 Allegro
  • 6.2 Austar
    • 6.2.1 Background & History
    • 6.2.2 Wireless Broadband for Wagga Wagga
  • 6.3 BigAir
    • 6.3.1 Overview
    • 6.3.2 Wireless network
    • 6.3.3 WiMAX network
    • 6.3.4 BigAir company history
    • 6.3.5 W Home acquisition
    • 6.3.6 WiMAX launch in Melbourne
  • 6.4 BT australia
  • 6.5 ClearTowns
  • 6.6 Clever Communications Australia (previously Access Providers)
  • 6.7 COLT Ballarat
  • 6.8 Commander - Personal Broadband Australia (PBA)
  • 6.9 CountryTell - Albury/Wodonga
  • 6.10 Digital River - wireless broadband developments
  • 6.11 Homexone
  • 6.12 Internode
  • 6.13 IPWireless for Townsville
  • 6.14 Metromesh WiFi network within Perth CBD
  • 6.15 Neighbourhood Cable
  • 6.16 Optus
    • 6.16.1 OPEL Wireless
    • 6.16.2 WiFi
    • 6.16.3 Other activities
  • 6.17 Pacnet
  • 6.18 Telstra
    • 6.18.1 WiFi hotspots
  • 6.19 Unwired
    • 6.19.1 The largest player in the market
    • 6.19.2 Expansion
    • 6.19.3 Unwired to roll out 802.16e (mobile WiMAX)
    • 6.19.4 Network Seven purchases Unwired
  • 6.20 Vertel
  • 6.21 Wireless Broadband Alliance (WiFi/WLAN)
  • 6.22 Wizz Communications

7. WiFi HotSpot Market

  • 7.1 WiFi market in 2008 - analysis
  • 7.2 Market statistics
    • 7.2.1 User statistics
    • 7.2.2 Hotspot statistics
  • 7.3 IEEE 802.11 - WiFi
  • 7.4 Regulatory issues
    • 7.4.1 Unlicensed
    • 7.4.2 Amateurs and hobbyists
  • 7.5 Industry analyses - 2008
    • 7.5.1 Public hotspots for consumers a waste of money
    • 7.5.2 Wireless broadband - mobile integration (4G)
  • 7.6 Market analyses - 2008
    • 7.6.1 Great niche market opportunities
    • 7.6.2 Build your own WiFi business
    • 7.6.3 Holiday destination market
  • 7.7 Meshed networks
  • 7.8 Azure Wireless
    • 7.8.1 Company overview
    • 7.8.2 Acquisition by MagiNet
    • 7.8.3 Network and Hotzones
    • 7.8.4 Partnerships and alliances
    • 7.8.5 Services and roaming
    • 7.8.6 Company history
  • 7.9 cityNEX Telemetric Media Information Pty Ltd
  • 7.10 Internode
    • 7.10.1 CityLan Adelaide
    • 7.10.2 WiFi Network for Cibo Espresso
  • 7.11 interTouch
  • 7.12 metromesh
  • 7.13 Optus
  • 7.14 Telstra
    • 7.14.1 Hotspot coverage
    • 7.14.2 Cost
  • 7.15 Hotspots in the hospitality industry

8. Wireless Mobility Market Overview

  • 8.1 Mobile market
  • 8.2 Mobility applications
  • 8.3 Personal wireless broadband market analysis 2008
    • 8.3.1 Business models more important than technologies
    • 8.3.2 Competition needed to change the mobile model
    • 8.3.3 Will WiMAX deliver?
    • 8.3.4 Not being seen to be bored
    • 8.3.5 Smart wireless devices
  • 8.4 Mobility devices
    • 8.4.1 The communications market of tomorrow
    • 8.4.2 Moore' s Law: storage, access, processing
    • 8.4.3 Bringing the future back home
  • 8.5 Bluetooth
    • 8.5.1 Overview
    • 8.5.2 The technology has found its place
    • 8.5.3 Bluepulse
  • 8.6 Unwired to roll out 802.16e
  • 8.7 Ultra Wideband (UWB)
    • 8.7.1 Developments in Australia
    • 8.7.2 Regulatory issues

9. Mobile Data - HSDPA

  • 9.1 4G LTE and 3G HSPA at 42Mb/s
  • 9.2 HSPA, HSDPA, HSUPA
  • 9.3 Australia' s start with HSDPA
    • 9.3.1 3G HSDPA steaming ahead
  • 9.4 HSDPA developments
    • 9.4.1 Telstra
    • 9.4.2 Hutchison
    • 9.4.3 Vodafone
    • 9.4.4 Optus
    • 9.4.5 Ericsson' s broadband activities using HSPA
    • 9.4.6 Neutral broadband connections for HSDPA
    • 9.4.7 HSPA threat to SMS - analysis
    • 9.4.8 Vendor war - HSPA versus WiMAX - analysis
  • 9.5 Study reveals positive impact by Next G
  • 9.6 Will HSPA break through into the broadband market?

10. M-Commerce

  • 10.1 Mobile marketing
  • 10.2 Mobile advertising
  • 10.3 Mobile media
  • 10.4 M-commerce developments and forecasts
    • 10.4.1 Business applications
    • 10.4.2 Residential applications based on permission-based marketing
    • 10.4.3 SMS driven an early contender
  • 10.5 Mobile banking

    11. Mobile TV

    • 11.1 The market in 2007
    • 11.2 Major players
      • 11.2.1 Hutchison' s 3
      • 11.2.2 Vodafone
      • 11.2.3 BigPond mobile TV
      • 11.2.4 Optus
      • 11.2.5 Device driven developments
      • 11.2.6 Industry under pressure
    • 11.3 Spectrum for mobile broadcasting
      • 11.3.1 TV Channels A and B for digital services
    • 11.4 Mobile Broadcast Multicast Service (MBMS)
    • 11.5 Key market 13-19 year olds
    • 11.6 DVB-H
      • 11.6.1 Overview
      • 11.6.2 DVB-H trials
    • 11.7 Telstra pulls out of movemedia trial
    • 11.8 Analysis of video-based mobile developments
      • 11.8.1 Mobile TV - are you serious?
      • 11.8.2 The future indeed is video communications
      • 11.8.3 Mobile video has been over-hyped
      • 11.8.4 Financial and technical limitations
      • 11.8.5 Competing technologies
      • 11.8.6 Regulation-driven competition
      • 11.8.7 Checking market realities
    • 11.9 Mobile TV and WiMAX could be a good match

    12. Telemetry, Location Services, RFID

    • 12.1 The Internet of Things
    • 12.2 Machine-to-machine transmission
    • 12.3 Telemetry
    • 12.4 Radio Frequency Identification (RFID)
      • 12.4.1 RFID - a business revolution
      • 12.4.2 Rapidly maturing technology
      • 12.4.3 Developments in Australia
      • 12.4.4 RFID experimental licences
      • 12.4.5 Industry association
    • 12.5 Telemetry statistics (traditional market)
      • 12.5.1 Utilities telemetering
      • 12.5.2 Mobile-based telemetry
    • 12.6 Location-based services (LBS)
      • 12.6.1 Mobile origin location indicator and emergency
      • 12.6.2 Developments in the USA
      • 12.6.3 Developments in Australia
      • 12.6.4 Seeker Wireless Pty Ltd
      • 12.6.5 Intelligent Transport Systems (ITS)
      • 12.6.6 Cell broadcasting trial from Seven Network - 1998
      • 12.6.7 The My Vodafone service
      • 12.6.8 Location and navigation from Sensis
      • 12.6.9 Mobile Location Manager from Telstra
      • 12.6.10 Optus Zoo FindA
    • 12.7 Car navigation systems
      • 12.7.1 Early results
      • 12.7.2 Market gathering pace in 2007
      • 12.7.3 Analysis

    13. High-Speed Satellite Services

    • 13.1 Historic overview
    • 13.2 Satellite remains niche business
    • 13.3 Broadband is threatening satellite TV
    • 13.4 Broadband Guarantee
    • 13.5 Market forecasts
    • 13.6 Satellite services from Telstra
      • 13.6.1 Introduction
      • 13.6.2 Iterra Satellite Service - mobile satellite communications
      • 13.6.3 Telstra BigPond Satellite
      • 13.6.4 Telstra places an order with Iridium Based Satellite
    • 13.7 BorderNET Internet
    • 13.8 Elders Ltd
    • 13.9 SES New Skies
    • 13.10 Optus Satellite services
      • 13.10.1 Overview
      • 13.10.2 The satellites
      • 13.10.3 The Optus satellites
      • 13.10.4 The Earth stations
      • 13.10.5 Satellite history to 2007
      • 13.10.6 Optus MobileSat
      • 13.10.7 Wireless broadband communities
      • 13.10.8 Pay TV services
    • 13.11 NewSat Ltd
      • 13.11.1 Major features
    • 13.12 iPSTAR - Shin Satellite
      • 13.12.1 ETT - national provider of IPSTAR satellite
    • 13.13 Inmarsat
    • 13.14 Orion Satellite Systems pty ltd
    • 13.15 ReachneT

    14. Glossary of Abbreviations

    TABLES:

    • Table 1 - Wireless broadband subscribers by access type - 2006 - 2008
    • Table 2 - Subscriber statistics by operator - mid-2007
    • Table 3 - Number of ISPs by broadband service offered - 2006
    • Table 4 - Forecast wireless penetration as percent of fixed broadband - 2005; 2010; 2015
    • Table 5 - Forecast mobile wireless data and voice revenues - 2007; 2012; 2017
    • Table 6 - Public WLAN or hotspot users - 2003 - 2008 (flawed forecasts)
    • Table 7 - Large WiFi hotspot service providers - July 2006
    • Table 8 - Telemetry devices - 1998; 2000; 2004
    • Table 9 - Telemetry market - vertical market share forecast

    EXHIBITS:

    • Exhibit 1 - OPEL contract cancelled - April 2008
    • Exhibit 2 - Key issues for mobility industry
    • Exhibit 3 - Bluetooth user statistics
    • Exhibit 4 - Why mobile marketing won' t work
    • Exhibit 5 - Mobile TV minutes
    • Exhibit 6 - Broadcast Australia DVB-H trials - 2005 - 2007
    • Exhibit 7 - Service evolution vision
    -
    此出版品為英文撰寫

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    [英文調查報告書]
    澳洲行動&無線寬頻市場
    2008 Australia - Mobile and Wireless Broadband

    出版商 : Paul Budde Communication Pty Ltd. Paul Budde Communication Pty Ltd.
    代理商 : Global Information, Inc. Global Information, Inc.

    US $ 1,590 (PDF By Email (10 User License))
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    商品編碼 : 64788

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