Abstract
This annual report offers a wealth of information on the worldwide development of the Internet economy. Volume 1 provides an insight and analysis into the trends and developments taking place, including initial statistics and forecasts for e-commerce. More detailed statistics on specific online activities are contained in BuddeComm' s other publication: 2007 Global Internet - Volume 2 - Online Content and Services. The report provides information on advertising in the new digital media era, as well as outlining possible industry business models. Also included is information on the leading Internet Media companies such as Google, Yahoo, News Corp, Microsoft, eBay/Skype, AOL, and Amazon. The report identifies the key areas of focus for the leading players, such as social networking and UGC, and provides example of the activities taking place. Volume 1 also incorporates information at a regional level for North America, Latin America, Europe, Middle East and Asia Pacific.
Report also contains:
- Ecommerce analysis and statistics;
- Digital Media advertising sector, including statistics and forecasts;
- Industry business models;
- Net Neutrality analysis;
- Social Networks and User Generated Content (UGC) overview and statistics;
- Internet Media companies;
- Regional overviews.
Table of Contents
1. INTERNET ECONOMY
- 1.1 Internet economy overview
- 1.1.1 Measuring digital media revenues - analysis
- 1.1.2 Internet advertising
- 1.1.3 Mobile advertising analysis
- 1.1.4 Market developments
- 1.1.5 Advertising statistics and market trends
- 1.1.6 Dubious ‘advertising' tactics
- 1.1.7 Advertising and the digital media - analysis
- 1.1.8 Interactive advertising
- 1.2 Internet economy and advertising
- 1.2.1 The key drivers of growth
- 1.2.2 Market overview
- 1.2.3 The role of service providers
- 1.2.4 Internet economy analysis
- 1.2.5 Business models for content providers
- 1.2.6 Internet economy statistics and forecasts
- 1.3 Internet business models
- 1.3.1 The role of the telcos
- 1.3.2 The role of the broadcasters
- 1.3.3 The role of the content providers
- 1.3.4 The role of the IT industry
- 1.3.5 Broadband Service Providers (BSPs)
- 1.3.6 Internet economy based business models
- 1.4 Net neutrality
- 1.4.1 Introduction
- 1.4.2 Network neutrality - a global issue
- 1.4.3 Carriers in competition with content providers
- 1.4.4 Network neutrality and non-discrimination
- 1.4.5 Developments in the USA
- 1.4.6 No-one owns the Internet
2. DIGITAL MEDIA
- 2.1 Internet media companies
- 2.1.1 Introduction and analyses
- 2.1.2 Internet media companies
- 2.1.3 Key areas for Internet media companies
- 2.1.4 Other initiatives
- 2.1.5 Noteworthy alliances
- 2.1.6 Online advertising activities
- 2.1.7 Copyright becomes as issue
- 2.1.8 Internet media bypassing the telcos
- 2.2 Social networks and User Generated Content (UGC)
- 2.2.1 UGC
- 2.2.2 Analysis - just a craze?
- 2.2.3 Other developments
- 2.2.4 Statistics and forecasts
- 2.3 Online video media
- 2.3.1 Video streaming/web tv/video
- 2.3.2 Focus shifts to web tv/video
- 2.3.3 New emerging business models
- 2.3.4 Personal video services
- 2.3.5 Other developments
- 2.3.6 Video media statistics and forecasts
- 2.3.7 The International Webcasting Association (IWA)
3. REGIONAL OVERVIEWS
- 3.1 North America
- 3.2 Latin America
- 3.3 Europe
- 3.3.1 Western Europe
- 3.3.2 Eastern Europe
- 3.4 Africa / Middle East
- 3.4.1 Africa
- 3.4.2 Middle East
- 3.5 Asia
- 3.5.1 Market overview
- 3.5.2 Cultural and regulatory issues
- 3.5.3 Internet advertising
- 3.5.4 Asian Domain Name Dispute-Resolution Centre
- 3.5.5 Internet access and infrastructure
- 3.5.6 ISP market
- 3.5.7 ASP market
- 3.5.8 Intranets and extranets
- 3.5.9 e-Government
- 3.6 Pacific region
- 3.6.1 Australia
4. GLOSSARY OF ABBREVIATIONS
EXHIBITS:
- Exhibit 1 - Digital media marketing commandments
- Exhibit 2 - Examples of Web 2.0 developments
- Exhibit 3 - Implications of ending net neutrality
- Exhibit 4 - Media centre devices
- Exhibit 5 - Implications of ending net neutrality
- Exhibit 6 - Examples of leading Internet media companies - 2007
- Exhibit 7 - Social network and community definition
- Exhibit 8 - User Generated Content - key success factors
- Exhibit 9 - Wikipedia
- Exhibit 10 - Examples of social network/UGC websites - 2007
- Exhibit 11 - Equivalence between access modes and traditional audiovisual use
- Exhibit 12 - The ‘One Laptop per Child' project
- Exhibit 13 - Intermix Media and MySpace
TABLES:
- Table 1 - Percentage of worldwide advertising spend on Internet versus other media - 2006; 2009
- Table 2 - Worldwide Internet advertising spending versus overall advertising spending - 2006 - 2009
- Table 3 - Global advertising expenditure by region - 2004 - 2008
- Table 4 - US ad spending on social networking sites - 2006 - 2007; 2010
- Table 5 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010
- Table 6 - Percentage of total US online ad spending - top four portals - 2006 - 2007
- Table 7 - Regional Internet advertising and access revenues - 2010
- Table 8 - Regional Internet advertising revenues - 2010
- Table 9 - Share of online display ads - top 3 US websites - 2005 - 2006
- Table 10 - Media platform that US consumers use for major news event - October 2006
- Table 11 - Online users and other media usage
- Table 12 - Business model examples - 2007
- Table 13 - US online spending revenue for top product type (excluding travel) - 2006 - 2007
- Table 14 - US online spending revenue for top 5 product types - 2006
- Table 15 - Amount spent online by US consumers - 2004 - 2005
- Table 16 - Percentage of online searches conducted on four leading search engines in the US - January 2007
- Table 17 - Percentage of online searches conducted on leading search engines in the US - 2006
- Table 18 - Global market share of Google and Yahoo - November 2005
- Table 19 - Worldwide IM users by top 10 providers - 2005 - 2006
- Table 20 - Revenue market share of total US online advertising spend - Google, Yahoo, AOL, Microsoft MSN - 2006 - 2007
- Table 21 - US ad spending on social networking sites - 2006 - 2007; 2010
- Table 22 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010
- Table 23 - Unique visitors to the most popular blogging service worldwide - 2005 - 2006
- Table 24 - Unique visitors to top 3 US blogs - May 2006
- Table 25 - Unique visitors to top 10 US social networking sites - May 2006
- Table 26 - Online video streams & market share of top 10 online video sites in US - May 2007
- Table 27 - Online video subscription spending in US - 2007; 2011
- Table 28 - Online video streams & market share of top 10 online video sites in US - August 2006
- Table 29 - Europe - broadband access lines by type; penetration - March 2007
- Table 30 - Household Internet access and PC penetration of Eastern European EU countries - 2005 - 2006
- Table 31 - Broadband connections and penetration of Eastern European EU countries - March 2007
- Table 32 - Online services takeup - Eastern European EU countries - 2006
- Table 33 - Reasons for no household Internet access in Eastern European EU countries - 2006
- Table 34 - E-commerce usage in Eastern European EU countries - 2006
- Table 35 - E-business usage in Eastern European EU countries - 2006
- Table 36 - E-government usage by citizens and businesses in Eastern European EU countries - 2006
- Table 37 - E-readiness of Eastern European countries - 2006
- Table 38 - Internet users in Africa - 1995 - 1996; 1998 - 2006
- Table 39 - Top five African Internet markets - users, annual growth, penetration & ISPs - 2006
- Table 40 - Internet users, penetration and annual growth in the Middle East - 2006
- Table 41 - Internet user growth in Asia - 1999 - 2007
- Table 42 - Top 10 Asian countries by Internet user penetration - 2006
- Table 43 - Internet and broadband subscribers for selected Asian markets - 2006
