Abstract
Mobile service metrics (MSM) defines an emerging class of software products that analyse data originating on mobile devices to overcome the ‘experience gap' of existing applications and to provide a new source of telecoms business intelligence (BI). MSM data is useful in multiple contexts, including device and service testing, campaign management, consumer research, and various customer care and service management applications. This diversity of use means that many suppliers are also developing an interest in using MSM data. However, only a few appear well positioned to meet the latent demand for the underlying MSM platforms themselves.
Table of Contents
Key messages
‘Experience gap' demands device-side data
Introducing mobile service metrics
- Applications that benefit from device-side service data
- Suppliers that benefit from device-side service data
Different types of MSM technology
- Real-world devices versus test equipment
- Sampling versus monitoring at an individual level
- Solution architectures
The market for mobile service metrics products
Platforms, not applications, define the competitive space
The competitive landscape
The narrower competitive space: MSM platform providers
Challenges and opportunities for MSM vendors
- Broad client distribution is vital for MSM
- Supporting a wide range of applications
