Abstract
Japan is one of the most advanced mobile societies in the world, with high mobile penetration and impressive data usage. Mobile TV services have been provided via several different solutions in Japan. While the adoption of the free-to-air mobile TV service dubbed 1Seg is growing, mobile operators are also investing in future mobile TV services where they can take the leadership role. This report will examine the diverse mobile TV service efforts in Japan and plans for future development.
Table of Contents
Executive summary
In a nutshell
Key messages
Introduction to mobile TV in Japan
- Mobile terrestrial analogue TV
- Mobile satellite digital TV
- Video services over the 3G network
- Mobile terrestrial digital TV
Regulatory environment
- The government has actively driven the digitalisation of broadcasting
- Current regulation has sidelined mobile operators
What is 1Seg?
- Technical overview
- Service offering
Performance so far
- Adoption of 1Seg-enabled devices
- Usage pattern
- Usage data for the interactive data service
Business model
- The main players: broadcasters
- Role of mobile operators
Operator strategies
- 1Seg: a great retention tool
- MNOs' alliances with broadcasters
Future development
- Usage of 1Seg will increase, but there is room for premium services
Table of figures:
- Figure 1: MBSAT satellite jointly owned by Japan and Korea
- Figure 2: Devices for Moba-Ho! service
- Figure 3: Segmentation of ISDB-T
- Figure 4: Images of typical 1Seg display
- Table 1: 1Seg devices in Japan
- Figure 5: Accumulated shipments of 1Seg-enabled handsets (millions)
- Figure 7: Split of 1Seg device types
