Abstract
While performing a study commissioned by the Broadband Services Forum (BSF), Ovum identified a number of market opportunities for consumer services in the North American market. While service providers may wish to pursue these opportunities immediately, a number of challenges make it difficult for them to profitably monetize these new services. But if they work together with consumer electronics manufacturers, infrastructure vendors, and an expanding ecosystem, they can overcome many of these obstacles.
Table of Contents
Parameters of the study
Conflicting results
Opportunities in the consumer market
- The television as an entertainment portal
- Reaching high-end game users before they go over the top
- Untangling the wires: Professional installation for the mass market
- Simplifying the user experience
Opportunity obstacles
- Digital rights contracts and management
- Show me the money: Challenges in monetizing content and convenience
- Customer intimacy on a budget: The high cost of customer support
Overcoming obstacles through collaboration
- New supply chains for a new market
- Differentiation through standards
- Redefining the service provider value add
The bottom line
Table of figures
- Figure 1: Services consumers would like to access through their TVs
- Figure 2: Devices that consumers own or intend to purchase
- Figure 3: Consumers' desire for professional home network installation
- Figure 4: Consumers' priorities for purchasing consumer electronics devices
- Figure 5: Roles typically adopted in the content delivery supply chain
- Figure 6: Consumer-centric view of the supply chain
