Abstract
This quantitative consumer research report is the result of NMI's most comprehensive and robust data collection vehicle ever undertaken within the supplement marketplace. Based on findings from NMI's 2005 Supplements/OTC/Rx Database (SORD), this 100-page report contains in-depth consumer insight and breakthrough learnings about vitamins, minerals, botanicals, and other supplements.
The 2005 Dietary Supplement Consumer Insight Report contains valuable information regarding consumer usage and frequency of use across a complete range of supplements; the reasons for lapsed usage of specific supplements; barriers to use of specific dietary supplements; motivations and reasons for supplement use; the use of supplements in the prevention and treatment of health issues; shopping channels and much more. If you're looking to develop insight and strategies in dietary supplements, then this is the report for you.
Table of Contents
- Executive Summary
- Research Objectives & Methodology
- Consumer Group Definitions
- Supplement Consumer Segmentation Model
- Supplement Usage Patterns
- Lapsed Usage Dynamics
- Motivations for Supplement Use
- Attitudes Toward Supplements
- Supplement Use For Prevention and Treatment of Health Issues
- Sources of Influence to Supplement Use
- Shopping for Supplements
- Appendix
