Abstract
The freedoms of young adulthood present opportunities for independence through holidays often supported by school or university trips. However, financial realities are such that many are unable - or unwilling - to escape the ' Parent Trap' . Whilst these young people inhabit the era of ' low-cost' air travel, where holidaying is easier and more affordable than ever before, they are increasingly becoming a more discerning sector driving demand in quality across many aspects of travel.
Escapism and the pursuit of pleasure are key drivers with a bias towards independent travel. This generation may well be better informed than any before when it comes to green issues but there is little evidence that this is going to curb their holiday plans. The youth market places high importance on the concept of holidays as self branding by providing opportunities for storytelling and expressing individualism.
This report examines the holiday habits and attitudes of the youth market, which Mintel defines as being aged between 16 and 25. It explores how youth holidays are distinguished from rival sectors and asks whether this generation is more ' international' than previous ones. It identifies current trends, assesses how the market has changed and outlines future developments.
Main report topics:
- Is this a budget generation or one with more opportunities than ever before?
- Is travel so commonplace that it defines them as do other leisure choices, or are they still tied to their parents' purse strings?
- What does the youth market want from their holidays?
- Does this differ greatly from the overall holiday market?
- Do they crave independence or family unity?
- What are their attitudes towards slow travel and the environment?
- How do youth holidays differ from general or older holidays?
- What are the companies, destinations and brands targeting the youth market?
Table of Contents
- Issues in the Market
- Main issues
- Definitions
- Abbreviations
- Market in Brief
- Growing up...with Mum and Dad
- Teenage angst and the pleasure pursuit
- The rise of the flashpacker
- Youth 2.0
- International Bright Young Things
- Independently minded, with package potential
- Internal Market Environment
- Key points
- Overseas expansion flat then slow
- Figure 1: Domestic vs overseas holidays 2003-13
- Domestic spend growing faster
- Figure 2: Domestic and overseas holidays expenditure, 2003-13
- Travel by degrees
- Figure 3: All students at council-funded fe provision and publicly
funded higher education institutions, by mode and level of study,
2002/03-2006/07
- Strapped for cash
- Figure 4: NUS estimated average student expenditure for the 2007/08
academic year (39 weeks)
- Student loans
- Figure 5: Total amount of students loans lent to english domiciled
students studying in the UK and EU students studying in England
- Youth accommodation targets the "flashpackers"
- Low-cost Indian summer
- Key points
- Changing economy = family and far flung trips
- Figure 6: Trends in personal disposable income and consumer expenditure,
2003-13
- Teen gulf
- Figure 7: Projected numbers of 18-30-year-olds in the uk, mid years by
age last birthday, 2003-13
- In Godparents we trust
- Figure 8: Forecast adult population trends, by socio-economic group,
2003-13
- Can expanding retired foot the bill?
- Figure 9: Forecast adult population trends, by socio-economic group,
2003-13
- Not quite net generation
- Figure 10: internet penetration, by gender, socio-economic group and
age, 2003-07
- Figure 11: UK spending priorities for year ahead, January 2005-08
- Euro no go zone
- Figure 12: Annual average exchange rates for Sterling against other
currencies, 2002-08
- Competitive Context
- Key points
- Figure 13: Total overseas holidays vs overseas visits made by
16-24-year-olds 2000-07
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Segmentation
- Key points
- Figure 14: Overseas youth market by volume, 2003-13
- Europe is our playground
- Figure 15: Visits to specific countries by 16-24-year-olds, 2002-06*
- Youth have more package potential
- Figure 16: Type of holiday taken for last/last but one holiday, 2000-08
- Number of youth holidays taken
- Figure 17: Number of holidays taken in the last 12 months, by age, 2008
- Independent versus packaged
- Figure 18: Youth holidays - packaged versus independent and domestic
versus abroad, 2003-08
- Type of holiday taken
- Figure 19: Type of holiday taken, by age, 2008
- Long stay versus short-break
- Figure 20: Number of nights taken for last holiday, by age, 2004
- Domestic Youth Holidays
- Key points
- The city has it
- Figure 21: Domestic youth holidays by type, 2004-08
- Short but sweet
- Figure 22: Number of nights taken for last UK youth holiday, 2004-08
- The great British summer
- Youth Holidays Abroad
- Key points
- Seeking more than sun, sea and sand
- Figure 24: Type of overseas youth holiday taken, 2004-08
- Live fast, fly young
- Figure 25: Number of nights taken for last youth holiday abroad, 2004-08
- Core summer market
- Figure 26: Month when last youth holiday abroad began, 2003-08
- This Year' s Loves
- Figure 27: Foreign holiday plans in the next 12 months by 16-24s,
October 2007
- Wearing travel on their sleeves
- Figure 28: General attitudes towards holidays by 16-24s October 2007
- Holidays: A fragile luxury
- Figure 29: Attitudes towards holiday spending by 16-24s, October 2007
- Green, but old before their time
- Figure 30: Attitudes towards cultural, ethical, green and slow travel by
16-24s, October 2007
- Rail rescue package
- Distribution
- Key points
- Last minute approach -- for now
- Figure 31: When last holiday was booked, by 16-24s, 2008
- Travel agents: The new youth clubs
- Figure 32: How last holiday was booked, by 16-24s 2008
- Companies and Products
- Key points
- Club 18-30
- Contiki Holidays
- easyCruise
- Escapades
- Freestyle
- Lonely Planet
- PGL
- Real Gap Experience
- STA Travel
- The Consumer: Holidays Taken by Youth
- Key points
- Figure 33: Holidays taken by 16-25-year-olds in past three years, April
2008
- Family fortunes
- Flyer education
- Junior Paris
- The Consumer: Holiday Types and Activities
- Key points
- Figure 34: Holidays types and activities taken by 16-25-year-olds in
past three years , April 2008
- Younger culture vultures
- Hedonism comes with age
- International Bright Young Things
- The Consumer: Holiday Organisation
- Key points
- Figure 35: Organisation of holidays taken by 16-25-year-olds in past
three years , April 2008
- 5-star youth
- Credits and debits
- Don' t tell us what to do
- Appendix -- The Consumer: Holidays taken by Youth
- Figure 38: Holidays taken by 16-25-year-olds in past three years , by
detailed demographics, April 2008
- Appendix -- The Consumer: Holiday Types and Activities
- Figure 39: Holidays taken by 16-25-year-olds in past three years , by
detailed demographics, April 2008
- Appendix -- The Consumer: Holiday Organisation
- Figure 40: Organisation of holidays taken by 16-25-year-olds in past
three years , by detailed demographics, April 2008
|
