美國輪胎市場

Abstract

This report explores the aftermarket tires market-going beyond discussion of market trends, segment performance, and brand sales to include the following insights:

• How offerings vary among competitors and which ones stand a better chance in capturing consumer loyalty
• Why and how market innovators are pushing this market forward in regards to product needs or novelty
• The rise of the retread market and why it is important for the top three industry leaders
• Where growth areas remain for passenger car and light truck tires
• Prevalent trends in television spots for tires, and how to make marketing more distinct
• Building brand loyalty among younger tire buyers
• What households purchase tires the most and who is the decision maker for purchases
• How women can be drawn further into tire purchasing
• Knowing which ethnic groups purchase what tires and why

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Tire market driven by price hikes, not volume
• Fuel prices affect consumer driving behavior
• Rubber shortage contributes to higher tire prices
• Retread market allows for new source of revenue
• Competition from China puts U.S. tire makers at disadvantage
• Tire manufacturers turning to premium, value-added tires
• Tire consumers prefer independent dealers
• Tire consumers
• Market Size and Forecast
• Key points
• Overview
• Tire sales and forecast
  • Figure 1: Total retail sales of passenger tires in the U.S. and Canada, at current and inflation-adjusted prices, 2002-12
  • Figure 2: Total shipments of replacement tires for passenger tires in the U.S. and Canada, at current and inflation-adjusted prices, 2003-07
  • Figure 3: Total shipments of replacement tires for light truck tires in the U.S. and Canada, at current and inflation-adjusted prices, 2003-07
• Competitive Context
• Retread tires provide cheaper, more durable alternatives for trucks
• Retread market now under wing of replacement tire players
  • Figure 4: U.S. sales of retreaded truck tires, by manufacturer, 2007
• Foreign tire manufacturers less prone to recalls, costs
• Alternative transportation choices more common, as consumers become less reliant on cars
• Segment Performance
• High-performance tires gain sales momentum
• Smaller, passenger tires increasing in volume, price
• Segment Performance--Performance Rating
• Key points
• Tuners driving future growth
• Biggest tire sizes most popular with young buyers
  • Figure 5: Unit sales of H, V and Z/ZR high-performance tires, by volume, 2003-07
• Standard tire sizes stagnant
  • Figure 6: Unit sales of standard tires, by volume, 2003-07
• Segment Performance--Seasonality Description
• Key points
• Seasonal tires
• MS tires predicted to rebound to coincide with HP/UP tire growth
  • Figure 7: Unit sales of mud/snow tires, by volume, 2002-06
• All-season tires
  • Figure 8: Unit sales of all-season tires, by volume, 2002-06
• Segment Performance--Car and Light Truck
• Key points
• Passenger tires increasing along with prices
  • Figure 9: Total shipments and average price of replacement tires for passenger vehicles in the U.S. and Canada, 2003-07
• Light truck tires getting costlier as volume decreases
• Lighter P-metric tire to replace traditional, heavier tires
  • Figure 10: Total shipments of replacement tires for light trucks in the U.S. and Canada, at current and inflation-adjusted prices, 2003-07
• Retail Channels
• Key points
• Distribution leaders remain stable; auto dealerships increase market share
• Passenger tire sales, by channel
  • Figure 11: U.S. sales of passenger tires, by retail channel, 2005 and 2007
• Retail Channels--Independent Tire Dealers
• Key points
• Overview
• Pending bill to raise independents' stature among service providers
• Discount Tire continues to dominate market
• Independent tire dealership sales
  • Figure 12: U.S. Independent tire dealership sales of tires, at current and inflation-adjusted prices, 2003-07
• Retail Channels--Mass Merchandisers
• Key points
• Overview
• Wal-Mart sells one third of mass merchant tires
• Sears tire sales threatened
• Mass merchandiser tire sales
  • Figure 13: U.S. mass merchandiser sales of tires, at current and inflation-adjusted prices, 2003-07
• Retail Channels--Warehouse Clubs
• Key points
• Overview
• Warehouse clubs, numbers of stores and tire sales
  • Figure 14: Warehouse club growth, number of stores, 2003-07
  • Figure 15: U.S. warehouse clubs sales of tires, at current and inflation-adjusted prices, 2003-07
• Retail Channels--Company-Owned Tire Stores
• Key points
• Overview
• Company-owned tire store sales
  • Figure 16: U.S. tire company store sales of tires, at current and inflation-adjusted prices, 2003-07
• Retail Channels--Service Stations
• Key points
• Overview
• Service station sales of tires
  • Figure 17: U.S. service station sales of tires, at current and inflation-adjusted prices, 2003-07
• Retail Channels--Auto Dealerships
• Key points
• Overview
• Auto dealership sales of tires
  • Figure 18: U.S. Auto dealership sales of tires, at current and inflation-adjusted prices, 2003-07
• Retail Channels--Other
• Key points
• Overview
• Pep Boys
• Monro Muffler Brake & Service
• Midas Corp.
• Tire Rack
• Other Internet resources
• Market Drivers
• Gas prices reach all-time highs...
  • Figure 19: Motor gasoline retail price per gallon, national average, 2001-08
• ...compelling consumers to seek smaller cars over trucks and SUVs
  • Figure 20: Most popular cars and trucks, based on U.S. sales, April 2008
• Consumers hitting the road with less frequency than before
  • Figure 21: Estimated vehicle miles, 2000-08
• Rate of registered cars hitting the road slowing
  • Figure 22: Total U.S. registered automobiles and estimated passenger automobiles miles driven, 1998-2006
• Rubber shortage increases global demand, prices
• Leading Companies
• Key points
• Five companies control 91% of all tire sales
  • Figure 23: Retail sales of replacement tires in the U.S. and Canada, 2005 and 2007
• Goodyear top player in tire market
  • Figure 24: Market share of replacement car tires by volume, by manufacturer and brand, 2005 and 2007
• Brand Share--Goodyear Tire and Rubber Co.
• Key points
• Strike slows 2007 sales
• Rubber costs, global competition increase
• Price increases, more premium tires on the way
  • Figure 25: Goodyear annual sales in the U.S. and Canada for passenger car tires and light truck tires, at current and inflation-adjusted prices, 2003-07
• Company facts
• Brand Share--Bridgestone Firestone USA (BFS)
• Key points
• Investment in retreading operations
• Projected 80% increase in operating income by 2012
• For now, steadily increasing tire price hikes
  • Figure 26: BFS annual sales in the U.S. and Canada for passenger car tires and light truck tires, at current and inflation-adjusted prices, 2003-07
• Company facts
• Brand Share--Michelin
• Key points
• No to PAX, yes to Energy Saver
• 2010 goals: faster growth, higher prices, higher performance
  • Figure 27: Michelin annual sales in the U.S. and Canada for passenger car tires and light truck tires, at current and inflation-adjusted prices, 2003-07
• Company facts
• Brand Share--Cooper Tire and Rubber
• Key points
• Focus on premium tires
• Price increases, cost cutting measures
  • Figure 28: Cooper annual sales in the U.S. and Canada for passenger car tires and light truck tires, at current and inflation-adjusted prices, 2003-07
• Company facts
• Brand Share--Continental AG
• Key points
• New products, market analysis, lead to sales breakthrough
• Price increases continue through 2008
  • Figure 29: Continental annual sales in the U.S. and Canada for passenger car tires and light truck tires, at current and inflation-adjusted prices, 2003-07
• Company facts
• Innovation and Innovators
• Sidewalls that smell like lavender to target women
• Retractable studs allow instant versatility between wet, dry roads
• ' Smart tire' sensors to alert danger in real time
• Exclusivity distribution deals designed help grow luxury tire market
• Advertising and Promotion
• Overview
• Performance
  • Figure 30: Take Control, Goodrich, 2008
  • Figure 31: Tame the road, Hankook, 2008
• Safety/reliability
  • Figure 32: Safety, Bridgestone, 2008
  • Figure 33: Safety and reliability, Goodyear, 2008
  • Figure 34: Innovative reliability, Bridgestone, 2008
  • Figure 35: Reliability, Michelin, 2008
• Emotional edge
  • Figure 36: Selling tires on attitude, Cooper, 2008
  • Figure 37: Selling tires on attitude II, Cooper, 2008
  • Figure 38: Selling tires on attitude III, Cooper, 2008
  • Figure 39: Targeting the luxury buyer, Toyo, 2008
  • Figure 40: Environmentally friendly, Yokohama, 2008
• Promotions
  • Figure 41: Rewards tie-ins, Goodyear, 2008
  • Figure 42: Go Speed Racer, Yokohama, 2008
  • Figure 43: NASCAR, goodyear, 2008
• Brand authority
  • Figure 44: Brand awareness, Bridgestone, 2008
• Vehicle Usage and Maintenance
• Household car or truck ownership
  • Figure 45: Household car or truck ownership, by gender, age, race or ethnicity and household income, April-May 2008
• Responsibility for vehicle maintenance
  • Figure 46: Responsibility for vehicle maintenance, by gender, April-May, 2008
  • Figure 47: Responsibility for vehicle maintenance, by age, April-May, 2008
• Driving behavior
  • Figure 48: Consumer attitudes regarding driving, age, April-May 2008
• Tire Purchasing, Type and Spend
• Who purchases tires
  • Figure 49: Purchases of passenger, pickup, SUV, and van tires in past 12 months, Jan-Nov 2007
  • Figure 50: Purchases of passenger, pickup, SUV, and van tires in past 12 months, by age, Jan-Nov 2007
  • Figure 51: Purchases of passenger, pickup, SUV, and van tires in past 12 months, by household income, Jan-Nov 2007
  • Figure 52: Purchases of passenger, pickup, SUV, and van tires in past 12 months, by number of people in household, Jan-Nov 2007
• Consumers less finicky about tires, preferring all-season
  • Figure 53: Types of tires purchased in the past 12 months, Jan-Nov 2007
• Amount spent on tires
  • Figure 54: Amount spent on tires purchased in the past 12 months, Jan-Nov 2007
• Type of tire purchased, by region
  • Figure 55: Types of tires purchased in the past 12 months, by region, Jan-Nov 2007
• Brand Usage
• Passenger car tires
  • Figure 56: Use of passenger tire brands, Jan-Nov 2007
  • Figure 57: Use of pickup/SUV/van tire brands, Jan-Nov 2007
• Factors on Tire Purchase
• Factors influencing tire purchase
  • Figure 58: Factors influencing tire purchasing decisions, April-may 2008
  • Figure 59: Factors influencing tire purchasing decisions, by age, April-May 2008
  • Figure 60: Factors influencing tire-purchase decisions, by household income, April-May 2008
• What tire buyers consider at time of purchase
  • Figure 61: Most important factors when buying tires, by age, April-May 2008
• Tire Maintenance
  • Figure 62: Extent of tire maintenance, by gender, April-May, 2008
  • Figure 63: Extent of tire maintenance, by age, April-May, 2008
  • Figure 64: Extent of tire maintenance, by household income, April-May, 2008
• Race and Ethnicity
• Tire spending
  • Figure 65: Amount spent on tires purchased in the past 12 months, Jan-Nov 2007
• What tire buyers consider at time of purchase
  • Figure 66: Most important factors when buying tires, by race or ethnicity, April-May 2008
• Responsibility for vehicle maintenance
  • Figure 67: Responsibility for vehicle maintenance, by race or ethnicity, April-May, 2008
• Tire maintenance
  • Figure 68: Extent of tire maintenance, by race, April-May, 2008
• Appendix: Trade Associations, Government Agencies and Magazines