	日商環球訊息有限公司
首頁商品目錄產業/市場分類出版商國際會議·研討會 GII簡介聯絡我們網站導覽

首頁 > 產業/市場分類 > 消費品 >

[英文調查報告書]

美國現場娛樂市場

Live Entertainment - US - July 2008

商品編碼 : 71286

出版日期 : 2008/07

此出版品為英文撰寫

Abstract

Growth of live entertainment has vastly outpaced most forms of at-home entertainment and has become the crux of the newly emerged music industry. Growth has been consistent and uninterrupted for the last decade, but industry dynamics are shifting as major players redefine their roles and their relationships with performing artists. It remains to be seen whether the momentum of live performance will survive under the pressure of higher energy costs and a sagging economy.

Analysis and insights offered include:

How the roles of major players are changing and integrating
How live entertainment is being broadcast though other media
Why artists are losing out on billions of revenue annually
What are the newest forms of coordinated national marketing and promotion
Which demographics are most likely to spend more on live fare
How consumers feel about corporate sponsorship
How does online marketing compare to traditional print
Which features of concert packages consumers find most interesting

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Live performance is one of the fastest-growing categories of entertainment
A large driver for growth has been the increasing affluence of the average American household
Concert tours have become the core of the music industry
Growing live theater grosses are driven by habitual theater-goers and higher-income females
Largest promoter Live Nation is reshaping industry dynamics
Global giant Ticketmaster dominates ticket sales but may lose ground in 2009
Secondary ticket market gains legitimacy
Large-scale campaigns through new kinds of marketing
Most forms of live entertainment skew to the younger consumer
Most desirable demographic may be 25-34 year olds
Street festivals as popular as live concerts
Level of corporate sponsorship is still tolerable
Online still second to print
Appeal to Boomers broadens live concert consumer base
Competitive Context
Live entertainment grows faster than other forms of entertainment
- Figure 1: Hours spent annually on various forms of non-live entertainment, 2003-07
Internet streaming of Live Earth sets new records
Live concerts in a theater near you
Segment Performance--Music Concerts
Live performance takes center stage in the music industry
Music concert revenues
- Figure 2: Gross concert revenues in North America, at current and inflation-adjusted prices, 2003-12
Segment Performance--Broadway Theater
Key points
Broadway theater benefits from live entertainment boom
Broadway show revenues
- Figure 3: Indexed gross ticket sales for Broadway and touring Broadway shows, 2002-07
- Figure 4: Gross ticket receipts for Broadway and touring Broadway shows, at current and inflation-adjusted prices, 2002-12
Growth dynamics different for Broadway and touring Broadway
- Figure 5: Tickets sold and average gross price per ticket for Broadway shows, 2002-08
- Figure 6: Tickets sold and average gross price per ticket for touring Broadway shows, 2002-08
Theater grosses come largely from regular attendees
Supply Structure--Concert Promoters
Key points
Live Nation leads global event promotion
- Figure 7: Top 10 concert promoters worldwide, 2007
Live Nation: A closer look
- Figure 8: Segment breakdown of Live Nation revenues, 2007
New initiatives
Retail Channels--Ticket Distributors
Key points
Ticketmaster dominates primary ticket sales worldwide
- Figure 9: Tickets sold worldwide by leading primary vendors, 2007
Live Nation changes dance partners
Secondary ticket resale market
Internet marketplaces legitimize scalping
Artists embracing change
Market Drivers
Increasing American affluence drives up ticket buys
- Figure 10: Distribution of households, by income, 1999 and 2005
Aging population suggests growth for theater
- Figure 11: U.S. population and projections and attendance of concerts, by age, 2002-12
Gas prices and consumer confidence put a dampener on demand
- Figure 12: Reaction to rising gas prices, by gender, November 2007
Innovation and Innovators
New agency offers one-stop marketing for touring theater
Mobile ticketing via text message
Advertising and Promotion
Overview
Television ads
- Figure 13: George Michael 25 Live Tour, 2007
- Figure 14: The Police Live Tour, 2007
- Figure 15: Aerosmith Live Tour, 2007
- Figure 16: Wicked Touring Musical, 2007
Internet marketing
- Figure 17: Sources of information about live entertainment events and buying tickets, by age, May 2008
Mobile marketing
Attendance
Key points
Concerts, live theater, comedy club and dance
- Figure 18: Attendance of live entertainment forms, by gender, January-November 2007
- Figure 19: Attendance of live entertainment forms, by age, January-November 2007
- Figure 20: Attendance of live entertainment forms, by household income, January-November 2007
- Figure 21: Attendance of live entertainment forms, by race/ethnicity, January-November 2007
Attendance at concerts, live theater, comedy club and dance, by cohort
- Figure 22: Attendance of live entertainment forms, by cohort, January-November 2007
Further event breakdown
- Figure 23: Attendance of specific types of events, May 2008
Trips to attend live entertainment
- Figure 24: Overnight trips for live entertainment, by gender, age, household income and race/ethnicity, May 2008
Spending intent
- Figure 25: Spending intent for live entertainment, by age, May 2008
The Consumer--Music Festivals and Street Fairs
Key points
General features of interest
- Figure 26: Interest in features of street festivals, by gender, May 2008
- Figure 27: Interest in features of street festivals, by age, May 2008
Corporate sponsorship
- Figure 28: Attitudes towards corporate sponsorship of music festivals/street fairs, by gender, May 2008
- Figure 29: Attitudes towards corporate sponsorship of music festivals, by age, May 2008
The Consumer--Sources of Information
Key points
Sources of information
- Figure 30: Sources of information about live entertainment events and buying tickets, May 2008
- Figure 31: Sources of information about live entertainment events and buying tickets, by age, May 2008
- Figure 32: Sources of information about live entertainment events and buying tickets, by household income, May 2008
The Consumer--Attitudes and Motivations
Key points
Buying tickets
- Figure 33: Attitudes and views about live entertainment and ticketing, May 2008
- Figure 34: Attitudes and views about live entertainment and ticketing, by age, May 2008
- Figure 35: Attitudes and views about live entertainment and ticketing, by household income, December 2007
Additional amenities and services
- Figure 36: Interest in additional amenities for live entertainment travel packages, by gender, May 2008
- Figure 37: Interest in additional amenities for live entertainment travel packages, by age, May 2008
Appendix: Other Useful Consumer Tables
- Figure 56: Sources of information, by gender, May 2008
- Figure 57: Attitudes towards corporate sponsorship of music festivals/street fairs, by household income, May 2008
Appendix: Trade Associations