Abstract
The market for hair salon products has grown by just under 6% to £191 million since the last report was published in 2006. In 2006, the market was benefiting from a trend towards self-indulgence and whilst this trend has held strong, rising fears of a recession are making people a bit more price savvy and this is pushing them to seek out cheaper alternatives. Cheaper salon haircare brands in the mainstream shops are proving strong competition for the salon exclusive products. However the spa concept is beginning to influence the hair salons market as more hairdresser salons offer spa treatments. This is influencing new product development as well as product application. The hairdressing industry is characterised by a high number of independent salons and this continues to hamper market performance owing to limitations of retail space and young staff that lack commercial awareness and experience.
Key themes of the report:
- The influence of spa on the hair salons channel
- The limitations of independent salons and how it affects sales of hair salon products
- Issues in the hair salon industry that impact on the ability of salon staff to sell products
- Competition from salon brands in the mass market, and rediscovering the unique selling point (USP) of salon brands
Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Excluded
- Market in Brief
- Styling products stay ahead
- Limitations of independence
- Spa influence on the salon
- Pursuit of agelessness
- Salon products to take a more direct approach?
- Hairdressers turning up the heat
- The future
- Internal Market Environment
- Key Points
- Number of women visiting salons
- Chemical sisters
- Figure 1: Experience of hair treatments in the last 12 months by treatment venue, October 2007
- The changing role of hair salons
- Image-conscious nation
- Figure 2: Agreement with selected lifestyle statements, 2003-07
- Broader Market Environment
- Key Points
- Salon statistics
- Figure 3: Hairdressers and barbers in employment, by working status, April-June 2003-07
- Best opportunity in ages?
- Figure 4: Structure of the UK population, by age and gender, 2003-13
- Baldly growing
- Baby boom for salon brands?
- Working women, are they worth it?
- Figure 5: Working status of women, 2003-07
- Time saving
- Ethnic population
- Figure 6: The UK population, by ethnicity, 2003-13
- Competitive Context
- Key Points
- Salon brands less selective
- Segmentation pushing salons out?
- Losing out to convenience
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key Points
- Figure 9: UK value sales of hair salon products, at current and constant 2008 prices, 2003-13
- Launches influence growth
- Less impact from price cuts than mass market
- Tough times ahead
- Factors used in the forecast
- Segment Performance
- Key Points
- Figure 10: Breakdown of hair salon products market by sector, 2008
- Adopting a mix-and-match approach
- Using salon expertise to improve confidence
- Figure 11: UK retail value sales of hair salon products, by sector at current prices, 2003-13
- Hair styles condition growth
- Companies and Products
- Brand map
- L' Oréal Professionnel
- Customised treatment
- Targeting men
- Where next?
- TIGI
- Multi-functional focus
- On-shelf stand out
- John Paul Mitchell Systems
- Going mainstream not an option
- Ethical angle
- The hair doctor
- Where next?
- TONI&GUY
- Organic growth for label.m
- Celebrity
- Where next?
- KPSS
- Natural focus
- Cutting edge
- Where next?
- Others
- Schwarzkopf
- Blondes are big business
- Salon spa
- Alberto-Culver
- Salon sympathiser
- Trichologist expertise
- Jemella
- Procter & Gamble Professional
- Aiming high-end
- Simplification of the salon products
- Sassoon philosophy
- Brand Communication and Promotion
- Key Points
- Salon spend on the slide
- Figure 12: Adspend on hair salon products, by selected brands, 2004-08
- Failing to compete with mass-market
- L' Oréal dominates
- Figure 13: Adspend on hair salon products, percentage of selected manufacturers, 2004-08
- Themes of advertising
- Young and funky lifestyles
- Lacking personality
- Alienating the over-35s?
- Channels to Market
- Key Points
- Independence not necessarily a good thing
- Figure 14: Profile of UK hairdressing salons, 2008
- Finding their niche
- Independents not getting IT
- Afro salons offer key to growth
- Consumer Salon Experience
- Key Points
- Frequency of salon visits
- Figure 15: Frequency of visits to the hairdressers, 2007
- Getting to know the regulars
- Renaissance women
- Pandering to needs of new mums
- Opportunity present in gifting
- Spend at the salon
- Figure 16: Average expenditure per visit to the hairdressers, 2007
- New mums need a boost
- Making concessions for the over-65s
- Consumer Purchase of Hair Salon Products
- Key Points
- Failing to meet expectations
- Figure 17: Purchase of hair salon products, October 2007
- Salon products need to sell their story
- Correlation between purchase and salon visits
- Figure 18: Purchase of hair salon products, October 2007
- Appendix
- Advertising data
- Abbreviations
- Appendix: Internal Market Environment
- Figure 21: Women who have visited the hairdresser in the past 12 months, demographic sub-group, 2007
- Appendix: Consumer Salon Experience
- Figure 22: Frequency of visits to the hairdressers, demographic sub-group, 2007
- Figure 23: Average and banded expenditure per visit to the hairdressers, demographic sub-group, 2007
- Appendix: Consumer Purchase of Hair Salon Products
- Figure 24: Visits to the hairdresser/salon in the last 12 months, October 2007
- Figure 25: Visits to the hairdresser/salon in the last 12 months, by demographic sub-group, October 2007
- Figure 26: Purchase of hair salon products, October 2007
- Figure 27: Purchase of hair salon products by demographic sub-group, October 2007
- Figure 28: Netted purchase of hair salon products, by demographic sub-group, October 2007
- Figure 29: Purchase of hair salon products, by frequency of visiting hair salon, October 2007
