Abstract
The jewelry sector spans everything from inexpensive costume pieces for everyday wear, to special items such as engagement rings and watches designed to commemorate special occasions, to investment level pieces priced and sold like fine art. This report summarizes market size and key product and growth trends for the jewelry sector, based on industry research as well as Mintel' s proprietary consumer research. Analysis provided in this report include:
- Market size figures from 2002-07, both overall and by product segment, as well as projected growth of the sector through 2012.
- The impact that a difficult economy and record-high prices for precious metals will have on this highly discretionary product sector, including the importance of high net worth consumers.
- Trends and changes in how jewelry is sold, including a detailed breakdown of sales by retail channel. Additional issues discussed include the growing importance of online selling, new emphasis on branded designer products as compared to unbranded/store brand products, and new approaches on merchandising jewelry in retail stores.
- Product developments and customer preferences, including new interest in silver and semi-precious stone jewelry as well as detailed data by demographic on types and materials of jewelry purchased.
- Factors motivating consumer purchase behavior, including whether jewelry is bought for oneself, for a gift, or for a wedding or other occasion; key factors considered when buying a piece of jewelry; and general attitudes towards shopping for and buying jewelry.
- Whenever possible, this report provides predictions on how specific developments and trends will impact future growth of the jewelry sector and also provides suggestions on strategies jewelry companies can adopt to remain successful during a challenging economy.
Table of Contents
- Figure 1: Total U.S. sales and forecast of jewelry, at current prices, 2002-12
- Figure 2: Total U.S. sales and forecast of jewelry, at inflation-adjusted prices, 2002-12
- Figure 3: Global and U.S. revenue for leading luxury brands, 2006
- Figure 4: U.S. sales and forecast of jewelry, at current prices, by segment, 2002-12
- Figure 5: U.S. sales of jewelry, by segment, 2005 and 2007
- Figure 6: U.S. sales and forecast of gemstone jewelry, 2002-12
- Figure 7: U.S. sales and forecast of costume jewelry, 2002-12
- Figure 8: U.S. sales and forecast of karat gold jewelry, 2002-12
- Figure 9: U.S. sales and forecast of watches, 2002-12
- Figure 10: U.S. sales and forecast of other jewelry, 2002-12
- Figure 11: U.S. sales of jewelry, by retail channel, 2005 and 2007
- Figure 12: Retail channels through which jewelry is purchased, by gender, age and household income, November 2007
- Figure 13: U.S. sales of jewelry at jewelry stores, 2002-07
- Figure 14: Shopping behavior at leading department stores, 2007
- Figure 15: U.S. sales of jewelry at department stores, 2002-07
- Figure 16: U.S. sales of jewelry at clothing stores, 2002-07
- Figure 17: Shopping behavior at leading discount stores, 2007
- Figure 18: U.S. sales of jewelry at discounters and mass merchandisers, 2002-07
- Figure 19: U.S. sales of jewelry at non-store outlets, 2002-07
- Figure 20: U.S. sales of jewelry at other stores, 2002-07
- Figure 21: Consumer sentiment index, 2001-07
- Figure 22: Average annual London fixed prices for precious metals, 2002-08
- Figure 23: Number and assets of individuals with household assets of $1m or more, 2002-06
- Figure 24: Number of marriages in the U.S., 2002-06
- Figure 25: Sales of leading jewelry companies, 2005 and 2006
- Figure 26: Luxury jewelry and watch brands owned, by gender, age and household income, November 2007
- Figure 27: Advertising spending by leading jewelry and watch retailers, 2005 and 2006
- Figure 28: Diamond is Forever Journey Necklace TV ad, 2007
- Figure 29: Helzberg Diamonds TV ad, 2007
- Figure 30: Macy' s Jewelry TV ad, 2007
- Figure 32: Zales TV ad, 2007
- Figure 33: Mean number of items of fine jewelry purchased in past 12 months, by reason for purchase, by gender, age, household income and race/ethnicity, March 2008
- Figure 34: Mean number of watches purchased in the past 12 months, by reason for purchase, by gender, age, household income and race/ethnicity, March 2008
- Figure 35: Types of jewelry purchased in past 12 months, by gender, March 2008
- Figure 36: Types of jewelry purchased in past 12 months, by age, March 2008
- Figure 37: Types of earrings purchased in the past 12 months, by gender, March 2008
- Figure 38: Types of necklaces purchased in the past 12 months, by gender, March 2008
- Figure 39: Types of bracelets purchased in the past 12 months, by gender, March 2008
- Figure 40: Types of rings purchased in the past 12 months, by gender, March 2008
- Figure 41: Channels through which jewelry is purchased most often, by gender, March 2008
- Figure 42: Channels through which jewelry is purchased most often, by age, March 2008
- Figure 43: Channels through which jewelry is purchased most often, by household income, March 2008
- Figure 44: Factors influencing jewelry purchase, by gender, March 2008
- Figure 45: Factors influencing jewelry purchase, by age, March 2008
- Figure 46: Factors influencing jewelry purchase, by household income, March 2008
- Figure 47: Attitudes towards buying jewelry, by gender, March 2008
- Figure 48: Attitudes towards buying jewelry, by household income, March 2008
- Figure 49: Reasons for jewelry purchases, by gender, March 2008
- Figure 50: Levels of satisfaction with jewelry purchase, by gender, age, household income and race/ethnicity, March 2008
- Figure 51: Types of wedding jewelry purchased, March 2008
- Figure 63: Items of jewelry purchased for self in the past 12 months, by gender and age, March 2008
- Figure 64: Items of jewelry purchased for someone else in the past 12 months, by gender and age, March 2008
- Figure 65: Types of jewelry purchased, by household income, March 2008
- Figure 66: Attitudes towards buying jewelry, by age, March 2008
