英國食品產業：健康相關產品開發的收益性擴大

Abstract

This special report is one of a series of investigations into key developments affecting the UK food industry. In contrast to the majority of Mintel reports which focus on individual markets or sectors, this report looks at current trends in the food industry with industry-wide implications, drawing upon case studies to put the analysis into context.

The report examines the hypothesis that health and health-driven innovation offers the only route to future profitability in the food market?

Key themes of the report:

• How healthy eating trends are evolving and what this means for the future.
• Whether consumers are developing a ' healthy conscience' , and what the role of food ethics is in driving profitability.
• If new products can be a force for developing healthier habits amongst younger adults, especially as many healthy new products launched have a feminine bias.
• Whether consumers are confused or just bored with being told what to eat.
• If profitability is sustainable in products positioned as healthy.

Table of Contents

• Issues in the Market
• Abbreviations
• Market in Brief
• A balancing act
• Profit from market access
• Turning attitude into behaviour
• New products have a job to do
• Future profits from ethics
• Internal Market Environment
• Key points
• Health delusions
• Outsource the chopping
• Healthy mind and healthy body
• Healthy Eating
  • Figure 1: Agreement with selected lifestyle statements, 2003-07
• Make media work
• Navigating the regulation minefield
• Broader Market Environment
• Key points
• Waste not want not
  • Figure 2: PDI and consumer expenditure, at constant 2002 prices, 2003-13
• Affordable ethics
• Living longer but in poor health?
• Promotions for smaller households
• Anti-social working
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Healthy Food Innovations
• Key points
• 5-a-day boosts vegetarian
  • Figure 3: Number of new products by leading claim made, Jan 2006-Dec 2007
  • Figure 4: Product claims as a share of new food products launched, 2006-07
• A shift to natural
• Borrowing health from ingredients
  • Figure 5: Number of new products with a health claim by category, Jan 2006-Dec 2007
• Ready meals get re-formulated
• Re-educating British tastes
  • Figure 6: Number of new products with a health claim by category and leading health claim, Jan 2006-Dec 2007
• Speed is king
  • Figure 7: Number of new products with a health claim by launch type, Jan 2006-Dec 2007
• New products boosted by local strategy
• Credibility considerations
• Technical issues
  • Figure 8: Number of new products with a health claim by launch type and sub-category, Jan 2006-Dec 2007
• Ready meals not keeping interest
  • Figure 9: Number of new products by retailer brand, Jan 2006-Dec 2007
• A healthy conscience costs money!
• Future NPD Potential
• Mind and body merge
• Functional has natural focus
• Active weight management
• Profitability
• Key points
• Which market position?
  • Figure 10: Different market sectors for healthy foods
• What do shoppers value?
• Confusion pricing
  • Figure 11: Price comparisons of selected Tesco products, +/- % price difference based on pence per gramme
• Weighing up costs
  • Figure 12: Some important factors affecting the profitability of healthy foods
• The growth of convenience options
  • Figure 13: Product launches with the food claim "convenient"*, 2006-07
  • Figure 14: Retail sales of selected convenience foods, 2003-08
• Segment Performance
• Key points
• Signs of maturity?
  • Figure 15: Market value of healthy foods by product category, 2003-07
• Slimming foods slip back
• Success of organic foods
• But go easy on science
• Free to choose
• Ethereal ethics
• Retailer Strategy
• Key points
• A focus on balance
  • Figure 16: Selected retailer brands competing in the healthy food market, April 2008
• Shelves could work harder
• Attitudes to Health
• Key points
  • Figure 17: Agreement with selected lifestyle statements about health and healthy lifestyles, March 2008
• Young get into ' healthy conscience'
• Familiarity for oldies
  • Figure 18: Agreement with selected lifestyle statements, by age group, % point +/- average, March 2008
• Family pack sizes
• Confusion reigns -- or does it?
• Attitudes to health foods
  • Figure 19: Agreement with selected lifestyle statements, by gender 2003-07
• Postive attitudes to health foods
• Make work easy
• Factors Impacting Food Purchase
• Key points
  • Figure 20: Factors taken into account when buying food, March 2008
• Will the macronutrient trend come to an end?
• Tide turning for men?
  • Figure 21: Attributes taken into account when buying food, responses for men and women, March 2008
• Profit may be holding back ethics
  • Figure 22: Factors taken into account when buying food, response by selected socio-economic groups, March 2008
• Children have a peripheral effect
• Are we environmental?
• Attitudes and Motivations for buying "Healthy Eating" Ranges
• Key points
  • Figure 23: Categories in which consumers are willing to buy supermarket own-label healthy eating products, March 2008
• Trading benefits
• Sausages sizzle with opportunity
• No brainers
• Borrowing healthy credentials
• Ready meals
• Attitudes to Food and Food Related Issues
• Key points
  • Figure 24: Attitudes to food and food shopping, March 2008
• Education opportunities
• Short cut heroes
• Switching men on
• Shock the ' Fed Ups'
  • Figure 25: Agreement with statements about food and food related issues, March 2008
• Nanny taking charge
• Genetic foods may have their day
• A problem of trust
• Keep ethics simple and add health
  • Figure 26: Agreement with statements about food and food related issues, by preferred retailer, % point +/- average, March 2008
• Further Analysis
• Key points
• Chilled gives retailers a profit advantage
  • Figure 27: Repertoire of healthy own label supermarket foods bought, march 2008
  • Figure 28: Repertoire of healthy own label foods bought by type of food bought, March 2008
• Soupermarket opportunity
• Driving categories harder
  • Figure 29: Efficiency* with which food products convert intention to buy into actual purchase, March 2008
• Targeting consumer groups
  • Figure 30: Attitudinal groups based on attitudes to health, march 2008
• Health practitioners (50%)
• Unconcerned about health (20%)
• Health hypocrites (15%)
• Anti the health hysteria (15%)
• Healthy delusions -- mind the gap
  • Figure 31: Attitudinal groups crossed by agreement with selected health statements
• Appendix
• Advertising data
• Appendix: Broader Market Environment
  • Figure 32: UK population, by socio-economic group, 2003-13
  • Figure 33: Trends and projections in UK population (' 000s), by age group, 2003-13
  • Figure 34: Changes in UK Household sizes, 2003-13
  • Figure 35: Working population, by gender, 2003-13
• Appendix : Healthy Food Innovations
  • Figure 36: Number of new products with a health claim by leading claim made, Jan 2006-Dec 2007
  • Figure 37: Number of new products with a health claim by category, Jan 2006-Dec 2007
  • Figure 38: Number of new products with a health claim by category and leading health claim, Jan 2006-Dec 2007
  • Figure 39: Number of new products with a health claim by launch type, Jan 2006-Dec 2007
  • Figure 40: Number of new products with a health claim by launch type and sub-category, Jan 2006-Dec 2007
  • Figure 41: Number of new products with a health claim by retailer brand, Jan 2006-Dec 2007
• Appendix: Profitability
  • Figure 42: Prices of selected Tesco products, April 2008
  • Figure 43: Prices of selected Tesco products, April 2008
  • Figure 44: Prices of selected Tesco products, April 2008
  • Figure 45: Price comparisons of selected Tesco products, +/- % price difference based on pence per gramme, April 2008
• Appendix: Attitudes to Health -- Detailed Demographics
  • Figure 46: Agreement with selected lifestyle statements on health, by demographic sub-group, 2007
  • Figure 47: Agreement with selected lifestyle statements about health and healthy lifestyles, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 48: Agreement with selected lifestyle statements about health and healthy lifestyles, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 49: Agreement with selected lifestyle statements about health and healthy lifestyles, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
• Appendix: Factors Impacting Food Purchase -- Detailed Demographics
  • Figure 50: Factors taken into account when buying food, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 51: Factors taken into account when buying food, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 52: Factors taken into account when buying food, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
• Appendix: Attitudes and Motivations for buying "Healthy Eating" Ranges -- Detailed Demographics
  • Figure 53: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 54: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 55: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 56: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 57: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 58: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age,region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 59: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 60: Categories consumers are willing to buy supermarket own-label healthy eating products, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
• Appendix: Attitudes to Food and Food Related Issues -- Detailed Demographics
  • Figure 61: Attitudes to food and food shopping, by gender, age, region, social grade, daily newspaper readership,weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 62: Attitudes to food and food shopping, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 63: Agreement with statements about food and food related issues, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
  • Figure 64: Agreement with statements about food and food related issues, by gender, age, region, social grade, daily newspaper readership, weekend newspaper readership, gross household income, age of own children, personal Internet usage, supermarket used, mobile phone network provider and TV reception, March 2008
• Appendix: Further Analysis
  • Figure 65: Repertoire of own brand supermarket food buying, March 2008
  • Figure 66: Repertoire of those who did not buy supermarket own brand food products but expressed a willingness to do so in the future, March 2008
  • Figure 67: Repertoire of those who did not buy supermarket own brand food products but expressed a willingness to do so in future, crossed by type of food products willing to buy, March 2008
  • Figure 68: Repertoire of those who have not bought supermarket own label food products but expressed a illingness to do so in future, by demographics, March 2008
  • Figure 69: Repertoire of those who have not bought supermarket own brand food products and are unwilling to do so in future, March 2008
• Targeting consumer groups
  • Figure 70: Attitudinal groups crossed by their attitudes to healthy eating, March 2008
  • Figure 71: Demographics of attitudinal groups, March 2008
  • Figure 72: Attitudinal groups crossed by other health statements, March 2008
  • Figure 73: Attitudinal groups crossed by factors which consumers take into account when they buy food, March 2008
  • Figure 74: Attitudinal groups crossed by attitudes to food related issues, March 2008
  • Figure 75: Penetration of own label food consumption amongst attitudinal groups, March 2008
  • Figure 76: Willingness to buy own label food products amongst attitudinal groups, March 2008
  • Figure 77: Unwillingness to buy amongst attitudinal groups, March 2008