英國電化製品小盤商

Abstract

This report concentrates on ' electrical specialists' such as Currys and Comet.

Main themes of the report:

• How can electrical retailers make their stores more appealing?
• How is the Internet impacting the market?
• Are multichannel models the key to long-term success?
• Are electrical specialists suffering from poor customer service?

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

Table of Contents

• Issues in the Market
• Main themes
• Definitions
• Abbreviations
• Market in Brief
• Deflationary markets and shortening product lifecycles
• Portable technology driving growth
• Increasing broadband speeds and penetration
• Retail sector forecast
• Impact of the Internet on the high street
• Online growth fuelled by comparison shopping
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Internal Market Environment
• Key points
• Price deflation
  • Figure 1: UK: Consumer price inflation, 1998-2007
• Discounting-driven replacements and upgrades
  • Figure 2: Electricals Specialists Retail Sales Yr-on-Yr % change
• The eBay effect
• Growth in online
• Green issues
• Development of services
• Broader Market Environment
• Key points
• Crisis? What crisis?
  • Figure 3: UK: ONS and BRC: Total retail sales year-on-year growth, May 2007-March 2008
• Broadband growth driving interest in new technology
  • Figure 4: UK: Broadband penetration, 2003-08
• The advantages of broadband
• Supermarkets' ongoing non-food expansion
  • Figure 5: UK: Non-foods in grocery retailing, 2002-12
• Packaging of hardware and services
• Market in Context
• Key points
• Electricals market in context
  • Figure 6: UK: Consumer spending on goods, by major category, 2003-07
• Market Size
• Key points
• ONS/COICOP Data
  • Figure 7: UK: Consumer spending on electrical products, 2003-07
• Mintel data
  • Figure 8: UK: Detailed spending data for specific electricals markets, 2003-07
• Growth categories
• Sector Size and Forecast
• Key points
• The future
  • Figure 9: UK: Electrical specialists' sales, 2003-12
  • Figure 10: UK: Electrical specialists' and photographic and optical sales, 2003-12
• The past
• Retail Competitor Analysis
• Key points
• Leading retailers
• The big two
• The others
  • Figure 11: UK: Leading electical retailers, 2007
• Market share
  • Figure 12: UK: Leading retailers' share of specialists' sales, 2007
• Retailer Advertising and Promotion
• Spending by retailer
• The big two
• The others
  • Figure 13: UK: Electrical specialists' retailing advertising expenditure, by retailer, 2006 and 2007
• Spending by media
  • Figure 14: UK: Electrical specialists' retailing advertising expenditure, by media, 2006 and 2007
• Where They Shop for Electricals
• Key points
• Where they shop for audio-visual equipment
  • Figure 15: UK: Where people buy audio-visual equipment, February 2008
• The specialists
  • Figure 16: UK: Where they shop for audio-visual goods, 2003-08
• The non-specialists
  • Figure 17: UK: Audio-visual goods retailing, non-specialists, 2003-08
• The Internet
  • Figure 18: UK: Audio-visual retailing, the Internet, 2003-08
• Where people buy household appliances
  • Figure 19: UK: Where people buy household appliances equipment, February 2008
  • Figure 20: UK: Where they shop for household appliances, 2003-08
• How People Shop for Electricals
• Key points
  • Figure 21: UK: How people shop for electrical goods, February 2008
• The price is still right for the savvy consumer...
• ...but new technology means that price-transparency is increasing
• Who are the main comparison shoppers?
• Price versus brand?
• How they shop -- trend data
  • Figure 22: UK: How they shop for electricals, 2005 and 2008
• Types of shoppers
• Brown goods
  • Figure 23: UK: Retailer repertoire analysis, brown goods, February 2008
• White goods
• DSG International
  • Figure 28: DSG International: Sales as share of electrical specialists' sales in Europe, 2003-07
• Strategic evaluation
• In-store and online
• Exiting underperforming markets?
• Background
• Pixmania acquisition expands online presence
• BCG strategic review
• Financial performance
• Latest trading update
  • Figure 29: DSGi: Interim trading statement, 2007/08
• Full-year results
  • Figure 30: DSG International: Group financial performance, 2002/03-2006/07
• Store portfolio
• Store data
  • Figure 31: DSG International: Outlet data, 2002/03-2006/07
• Store performance
  • Figure 32: DSG International: Store performance data, 2002/03-2006/07
• Retail offering
• Market positioning
• Brands
• Product offer
• Pricing
• Operational issues
• Advertising and marketing
• E-commerce and home shopping
  • Figure 33: DSGi online sales, 2005/06 and 2006/07
• EDA
• Strategic evaluation
• Background
  • Figure 34: EDA: Members and websites, by country of operation, 2008
• Financial performance
  • Figure 35: EDA: Estimated retail sales, 2007
• Store portfolio
  • Figure 36: EDA: Outlet numbers member numbers and average store size, by country, 2002-07,
• Fascias and identity
• Retail offering
• Market positioning
• Brands
• Product offer
• E-commerce
• Euronics International
• Strategic evaluation
• Background
  • Figure 37: Euronics: Members and websites, by country of operation, 2008
• Financial data
  • Figure 38: Euronics International: Sales performance, by country, 2005 and 2006
• Store portfolio
  • Figure 39: Euronics International: Outlet and member numbers, 2002-06
  • Figure 40: Euronics International: Other outlet data, 2005 and 2006
• Retail offering
• Market positioning and price
• Brands
• Product offer
  • Figure 41: Euronics Spain: Sales mix, 2007
• E-commerce
• Maplin
  • Figure 42: Maplin: Sales as share of electrical specialists' sales in UK, 2002-06
• Background
• Financial performance
  • Figure 43: Maplin: Group financial performance, 2002-06
• Store portfolio
  • Figure 44: Maplin: Outlet data, 2002-06
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce and home shopping
• The Jessops Group
• Background
• Financial performance
  • Figure 45: The Jessops Group: Group financial performance, 2003-07
• Store portfolio
  • Figure 46: The Jessops Group Ltd: Outlet data, 2003-07
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• e-commerce and home shopping
• Kesa Electricals
  • Figure 47: Kesa Electricals: Sales as share of electrical retailers in Europe, 2003-07
  • Figure 48: Kesa Electricals: Sales as share of UK electrical retailers, 2003-07
  • Figure 49: Kesa Electricals: Sales as share of French electrical retailers, 2003-07
• Strategic evaluation
• Background
• Financial performance
  • Figure 50: Kesa Electricals: Group financial performance, 2003-07
• Store portfolio
  • Figure 51: Kesa Electricals: Outlet data, 2003-07
• Retail offering
• Market positioning
• Brands
• Product offer
• Advertising and marketing
• E-commerce and home shopping
  • Figure 52: Kesa Electricals: Company websites, 2007
• Appendix -- Market Size
  • Figure 53: UK: Detailed spending data for specific electricals markets, 2003-07
• Appendix -- Where They Shop for Electricals?
• Audio-visual goods
  • Figure 54: UK: Where they shop for audio-visual goods, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Figure 55: UK: Where they shop for audio-visual goods, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Figure 56: UK: Where they shop for audio-visual goods, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
• Household appliances
  • Figure 57: UK: Where they shop for household appliances, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Figure 58: Where they shop for household appliances, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
• Retailer nets
  • Figure 59: UK: Where they shop for electricals, retailer nets, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage and supermarket usage, February 2008
• Appendix -- How People Shop for Electricals?
• How they shop for electricals?
  • Figure 60: UK: How they shop for electricals, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
  • Figure 61: UK: How they shop for electricals, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, household income, tenure, region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socio-economic group and terminal education level, February 2008
• Repertoire analysis
  • Figure 62: UK: Repertoire analysis, electrical retailers (brown goods), February 2008
  • Figure 63: UK: Repertoire analysis, electrical retailers (white goods), February 2008