美國健身衣市場

Abstract

The U.S. fitness clothing market experienced steady growth during 2002-07, thanks to a fusion of fitness and performance, advances in technology, better appeal to women, and the Hispanic athlete. While women shift toward sports-specific apparel, men are falling back to traditional sweat clothing.

This report offers discussion of the following topics:

" How women are helping to drive sales in this market, and how, by appealing to them with variety, technical innovation, and more appealing shopping environments, manufacturers can drive sales.

" How partnerships between companies in the marketplace and outside of it can help propel sales.

" How even in a marketplace that includes the behemoth, Nike, new competitors, such as Under Armour, can come in swinging.

" The significance of the Hispanic consumer in the fitness clothing marketplace.

" The importance of keeping the interest of the older population of Americans.

The report will also explore how rising obesity rates can be both a hindrance and a help to sales in this market, and will discuss the attitudes and motivations of key consumers in the marketplace.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Data sources
• Sales data
• Consumer survey data
• Abbreviations and terms
• Abbreviations
• Executive Summary
• Fashion meets performance and creates opportunities
• Major competitors maintain position in market
• Advertising and promotion
• Sales growth steady for past five years
• The retail picture
• Exercise trends impact sales of fitness clothing
• Hispanic purchasing power
• Overweight population presents both challenge and opportunity
• Consumer interest in fitness clothing
• Who' s wearing what?
• Where do they shop?
• Important factors in purchasing
• Attitudes towards fitness clothing
• Purchasing behavior
• Brand ownership
• Market Size and Forecast
• Key points
• Healthy sales
• Casual and healthy lifestyles
• Concerns over fuel and energy costs
  • Figure 2: Total U.S. sales and forecast of fitness clothing at current prices, 2002-12
  • Figure 3: Total U.S. sales and forecast of fitness clothing at inflation adjusted prices, 2002-12
• Competitive Context
  • Figure 4: Important factors in purchase of fitness clothes, March 2008
• Competition from within
• Location, location, location
  • Figure 5: Top ten cities for active sportswear spending, 2007
• Segment Performance - Overview
• Key points
• Women getting more sports specific
• Men going back to basics
  • Figure 6: U.S. sales and forecast of fitness clothing at current prices, by gender and sweats vs sports, 2002-12Figure 7: Index of U.S. sales and forecast of fitness clothing at current prices, by gender and sweats vs sports, 2002-12
  • Figure 8: U.S. sales of fitness clothing, by gender and sweats vs sports, 2005 and 2007
• What people wear
  • Figure 9: Clothing worn when exercising, by age, March 2008
• Segment Performance - Women' s Sports Apparel
• Key points
• A variety of bras
• Key benefits of top selling items
  • Figure 10: Best sellers in women' s activewear, 2007
    • Figure 11: U.S. sales and forecast of women' s sports apparel, 2002-12
• Segment Performance - Women' s Sweat Clothes
• Key points
• Sweats appeal more to older folks
  • Figure 12: U.S. sales and forecast of women' s sweat clothes, 2002-12
• Segment Performance - Men' s Sports Apparel
• Key points
• Technical and casual
  • Figure 13: U.S. sales and forecast of men' s sports apparel, 2002-12
• Segment Performance - Men' s Sweat Clothes
• Key points
• Licensed products helping
• Need a larger size?
  • Figure 14: U.S. sales and forecast of men' s sweat clothes, 2002-12
• Retail Channels
• Key points
• The mass merchandiser
• Department stores still in there
• Don' t forget online
  • Figure 15: U.S. sales of fitness clothing, by retail channel, 2005 and 2007
• Women' s clothing
  • Figure 16: U.S. sales of women' s fitness clothing, by retail channel, 2005 and 2007
• Men' s clothing
  • Figure 17: U.S. sales of men' s fitness clothing, by retail channel, 2005 and 2007
• Retail Channels - Department Stores
• Key points
• Where the Baby Boomers shop
  • Figure 18: U.S. sales of fitness clothing at department stores, 2002-12
• Retail Channels - Clothing Stores
• Key points
• They can' t offer it all
  • Figure 19: U.S. sales of fitness clothing at clothing stores, 2002-07
• Retail Channels - Discount / Supercenters / Warehouse Clubs
• Key points
• Women and parents driving sales
  • Figure 20: U.S. sales of fitness clothing at discount, supercenters, warehouse clubs, 2002-07
• Retail Channels - Sporting Goods Stores
• Key points
• Appealing to women
• Market share
  • Figure 21: U.S. sales of fitness clothing at sporting goods stores, 2002-07
• Retail Channels - Other Retailers
• Key points
• Not just shrink and pink
• Fitness apparel can be posh
  • Figure 22: U.S. sales of fitness clothing at other retailers, 2002-07
• Market Drivers
• Fitness before beauty
  • Figure 23: Population by age, 2003-13
• Ups and downs of the bicycling cycle
  • Figure 24: Top 15 most popular U.S. sports among those aged 7+, by participation, 2000-06
  • Figure 25: Participation in activities at least once per week, by gender, March 2008
  • Figure 26: Participation in activities at least once per week, by age, March 2008
• Women do more shopping
  • Figure 27: Female population by age, 2003-13
• The economy
• Appealing to men
  • Figure 28: Male population by age, 2003-13
• Those who need exercise the most
  • Figure 29: Prevalence of overweight and obesity among Americans, 1988-2002
• Where people work out
• Hispanic purchasing power
  • Figure 30: Population by race and Hispanic origin, 2003-13
  • Figure 31: Buying power by ethnicity, 1990-2011
• Leading Companies
• Key points
• Companies slimming down
• Brand usage
  • Figure 32: Brands of fitness clothing owned, by gender and age, March 2008
• Brand Qualities
• Just Do It, Just Nike
• adidas wants it all
• Reebok
• The everyday Champion
• Under Armour: function first
• Russell and evaporation
• Innovation and Innovators
• Key points
• Nike of course
• A bra is not just a bra anymore
  • Figure 33: Innovative sports bra introductions, by manufacturer, March 2008
• Give me the high tech
• More of it
• Environmentally friendly
• Advertising and Promotion
• Style, support and fun central to fitness clothing promotions
• Events
• Television ads
• Columbia
  • Figure 34: Columbia sports television ad, March 2008
• Nike
  • Figure 35: Nike ACG television ad, March 2008
• Puma
  • Figure 36: Puma sportswear television ad, March 2008
• Russell Athletic
  • Figure 37: Russell athletic television ad, March 2008
• Under Armour
  • Figure 38: Under Armour sportswear television ad, March 2008
• Fitness Activity
• People who exercise in the first place
  • Figure 39: Incidence and frequency of exercise, by age, March 2008
• Activities participate in
  • Figure 40: Participation in activities at least once per week, by household income, March 2008
  • Figure 41: Participation in activities at least once per week, by age, March 2008
• Apparel Purchases
• Who purchases clothing for exercise
  • Figure 42: Purchased clothing for sports or exercise, by gender and age, March 2008
  • Figure 43: Purchased clothing for sports or exercise, by household income, March 2008
• Who' s wearing what
  • Figure 44: Clothing worn when exercising, by household income, March 2008
• Men' s apparel
  • Figure 45: Purchase incidence of men' s apparel and accessories, by gender and age, May 2006-June 2007
  • Figure 46: Purchases of men' s apparel and accessories, by age, May 2006-June 2007
• Women' s apparel
  • Figure 47: Purchase incidence of women' s apparel and accessories, by gender, May 2006-June 2007
  • Figure 48: Purchases of women' s apparel and accessories, by age, May 2006-June 2007
• Attitudes and Motivations
• Attitudes towards fitness clothing
  • Figure 49: Attitudes about fitness clothing, by gender, March 2008
  • Figure 50: Attitudes about fitness clothing, by age, March 2008
• Important fitness clothing factors
  • Figure 51: Important factors in purchase of fitness clothes, March 2008
• Race and Ethnicity
• Take sports seriously
  • Figure 52: Purchased clothing for sports or exercise, by race/ethnicity, March 2008
• Participation
  • Figure 53: Participation in activities at least once per week, by race/ethnic origin, March 2008
• What to wear
  • Figure 54: Clothing worn when exercising, by race/ethnicity, March 2008
• Licensed clothing
  • Figure 55: Purchases of licensed sports clothing, by sport, by race/ethnicity, May 2006-June 2007
  • Figure 56: Purchases of licensed sports clothing, by type of clothing, by race/ethnicity, May 2006-June 2007
• Black respondents favor discount stores
  • Figure 57: Where purchased clothing for sports or exercise, by race/ethnic origin, March 2008
• Champion and urban fashion
  • Figure 58: Brands of fitness clothing owned, by race/ethnic origin, March 2008
• Attitudes
  • Figure 59: Attitudes about fitness clothing, by race/ethnic origin, March 2008
• Appendix: Other Useful Consumer Tables
  • Figure 68: Purchased clothing for sports or exercise, by marital status, March 2008
  • Figure 69: Purchased clothing for sports or exercise, by presence of children in household, March 2008
• What do they buy
  • Figure 70: Mean number of men' s apparel and accessories purchased, by type of apparel, May 2006-June 2007
  • Figure 71: mean number of women' s apparel and accessories purchased, by type of apparel, May 2006-June 2007
• Where do they shop
  • Figure 72: Where purchased clothing for sports or exercise, by gender and age, March 2008
• Purchase behavior
  • Figure 73: Fitness clothing purchase behavior, by gender and age, March 2008
  • Figure 74: Fitness clothing purchase behavior, by race and ethnic origin, March 2008
• Reasons for not purchasing
  • Figure 75: Reasons for not purchasing fitness clothing, March 2008
• Items purchased by fitness location
• Men' s
• Women' s
  • Figure 76: Purchases of apparel and accessories, by location of fitness program, May 2006-June 2007
• Appendix: Trade Associations
• Sporting Goods Manufacturers Association