Abstract
The $1.6 billion U.S. anti-aging skincare market grew 63% during 2002-07, due to increases in the number of women, specifically older women, as well as demographic shifts in the male and ethnic populations. Moreover, shifts in the retail landscape have moved many premium products to more affordable mass channels, widening the availability of a broader range of anti-aging products. However, the market faces certain challenges from the professional anti-aging services and procedures industry, such as spa chemical peels, dermaplaning, Botox injections, and plastic surgery. This report features close analysis of these drivers, and a deeper look at the following:
- the rise of the emphasis on discoloration as a primary indicator of age, equaling the importance of wrinkles and fine lines
- the brand innovations that have anticipated this rise, such as formulations that seek to eradicate age spots, hyperpigmentation, uneven skin tone, and dullness
- how innovation has enabled a handful of manufacturers to retain control of the market
- the dominant role of drug stores as a premier mass channel beauty care destination, and the part department stores play in the overall market
- complete analysis of the consumer end of the market, including usage, frequency of use, attitudes and motivations, as well as analysis of ethnic usage, attitudes, and motivations
This report contains US IRI InfoScan data.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Overview
- Market grows with demand
- Competitive context--professional services a threat to growth
- Facial products far outsell body; innovation mostly isolated to face
- Drug stores lead FDM, department stores most share of overall market
- Ethnic and aging population drive growth
- FDM market mostly run by three manufacturers
- The people--proof of efficacy (or lack of it) drives consumers
- Market Size and Forecast
- Key points
- Sales at current and constant prices
- Figure 1: Total U.S. sales and forecast of anti-aging skincare products at current prices, 2002-12
- Figure 2: Total U.S. sales and forecast of anti-aging skincare products at inflation adjusted prices, 2002-12
- Competitive Context
- Class to mass
- Professional procedures present alternatives
- Skin color-evening treatments represent the formulations of the future
- Disposable personal income a factor in growth
- Segment Performance
- Key points
- Consumer demand for facial products leaves little room for the body
- Figure 3: U.S. sales of anti-aging skincare products, by segment, 2005 and 2007
- Segment Performance--Facial Anti-aging
- Key points
- Discoloration is the new black
- Figure 4: U.S. sales and forecast of facial anti-aging products, 2002-12
- Figure 5: U.S. sales and forecast of facial anti-aging products at constant prices, 2002-12
- Segment Performance--Body Anti-aging
- Key points
- Body anti-aging requires innovation and competition
- Figure 6: U.S. sales and forecast of body anti-aging products, 2002-12
- Figure 7: U.S. sales and forecast of body anti-aging products at constant prices, 2002-12
- Retail Channels
- Key points
- Drug stores remain FDM retailer of choice
- Other channels
- Figure 8: U.S. FDM sales of anti-aging skincare products, by retail channel, 2005 and 2007
- Retail Channels--Drug Stores
- Key points
- Class to mass, exclusive partnerships key to drug store success
- Figure 9: U.S. sales of anti-aging skincare products at drug stores, 2005-07
- Retail Channels--Other Channels
- Key points
- Department stores account for most share
- Figure 10: U.S. share of a cosmetics, makeup, face creams, colognes, and perfumes sales at listed channels, 2002-07
- Retail Channels--Other IRI
- Key points
- Other IRI stores typically offer more limited skincare products
- Figure 11: U.S. sales of anti-aging skincare products at other IRI stores, 2005-07
- Market Drivers
- Boomer women most motivated to combat aging
- Figure 12: Female population by age, 2003-13
- Figure 13: Concern over specific signs of aging among older females, by age, January 2008
- Younger women follow closely
- Figure 14: Concern over specific signs of aging among 18-34 year old women, January 2008
- Not just your mother' s moisturizer
- Figure 15: Male population by age, 2003-13
- Figure 16: Concern over specific signs of aging among older males, by age, January 2008
- Ethnic interest in anti-aging
- Figure 17: Population by race and Hispanic origin, 2003-13
- Figure 18: Concern over specific signs of aging, by race/ethnicity January 2008
- Leading Companies
- Key points
- More comprehensive anti-aging: color
- Figure 19: FDM sales of leading anti-aging skincare products, 2005 and 2007
- Brand Share--Anti-aging Facial Skincare
- Key points
- Discoloration on par with wrinkles
- Figure 20: FDM brand sales of anti-aging facial skincare products in the U.S., 2005 and 2007
- Brand Share--Anti-aging Body Skincare
- Key points
- As top sellers decline, lack of innovation to blame
- Figure 21: FDM brand sales of anti-aging body skincare in the U.S., 2005 and 2007
- Brand Qualities
- The color campaign
- Innovation and Innovators
- Key points
- Olay
- L' Oréal
- Figure 22: L' Oréal Skin Genesis television ad, 2008
- Johnson & Johnson
- Figure 23: Neutrogena Advanced Solutions Microdermabrasion System television ad, 2008
- Other trends
- Multi-purpose products
- Natural ingredients
- Age reversal
- Advertising and Promotion
- Overview
- Procter & Gamble
- L' Oréal
- Johnson & Johnson
- TV advertising
- Scientific positioning/dermatologist endorsement
- Figure 24: Aveeno Positively Ageless television ad, 2008
- Figure 25: Neutrogena Anti-Wrinkle Intensive television ad, 2008
- Figure 26: Roc Retinol Anti-Wrinkle television ad, 2008
- Beyond wrinkles
- Figure 27: Olay Definity television ad, 2008
- Figure 28: Avon Anew Plump & Smooth television ad, 2008
- "Professional" procedures at home
- Figure 29: Avon Anew Clinical Advanced Dermabrasion television ad, 2008
- Figure 30: Merle Norman Luxiva Derma Peel television ad, 2008
- Celebrity endorsement
- Figure 31: Garnier Nutritioniste television ad, 2008
- Figure 32: L' Oréal Age Perfect television ad, 2008
- Attitudes and Motivations
- Key points
- Concerns regarding the visible signs of aging
- Figure 33: Top concerns with aging, by gender and age, January 2008
- Previous experience with anti-aging products
- Figure 34: Experience with anti-aging products by gender and age, January 2008
- Figure 35: Experience with anti-aging products by gender and age, January 2008
- Concerns over specific body areas
- Figure 36: Top body area concerns with regard to aging, by gender and age, January 2008
- Retail destinations
- Figure 37: Preferred retail locations for anti-aging skincare purchases among women, by age, January 2008
- Usage of Anti-aging Skincare Products and Other Anti-aging Methods
- Key points
- Preventive measures used
- Figure 38: Usage of skincare products vs. other methods to prevent signs of aging, women by age, January 2008
- Products used to reverse aging
- Figure 39: Usage of skincare products vs. other methods to reverse signs of aging, by age, January 2008
- Men' s skincare choice of product properties
- Figure 40: Usage of anti-aging facial skincare products among men, product properties, by age, January 2008
- Frequency of Use
- Key points
- Figure 41: Frequency of using anti-aging creams or lotions for the face, women, by age, January 2008
- Figure 42: Frequency of using anti-aging creams or lotions for the body, women, by age, January 2008
- Race and Ethnicity
- Key points
- Top concerns associated with aging
- Figure 43: Top concerns with aging, by race/ethnicity, January 2008
- Figure 44: Top body area concerns with regard to aging, by race/ethnicity, January 2008
- Appendix: Trade Associations
