Abstract
Mintel' s report on salon products uses primary and secondary research to discuss challenges facing the market, and opportunities to meet changing market conditions. Mintel' s analysis of government and industry data and exclusive consumer research provides insight into the challenges and opportunities facing manufacturers, distributors, and salon/spa operators in the salon products market.
Insights include:
- Who are the main consumers of salon products and how are changing demographics affecting growth?
- Why do consumers purchase products from salons and how can this direct marketing for men and younger adults?
- Why are retail and specialty stores growing sales at the expense of salons?
- What innovations and product trends have grown the market and what trends are directing future growth?
- What are the advantages and disadvantages of salon brands expanding in retail channels such as FDM?
- What are the most popular brands purchased at salons and what attributes do these brands share?
- How has vertical integration by a major manufacturer affected supply and distribution of products?
- Scope and Themes
- What you need to know
- Definition
- Consumer research methodology
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Sales growth and challenges
- Gender and salon sales
- Economic stressors and supplier reactions
- Trends in the market
- Salon products usage
- Attitudes towards salon products
- Ethnic differences
- Market Size and Forecast
- Figure 1: Total retail sales of products through salons and barber shops, at current prices, 2002-12
- Figure 2: Total retail sales of products through salons and barber shops, at constant prices, 2002-12
- Competitive Context
- The double-edged sword of diversion
- Figure 3: Sales of diverted hair care brands, 2002-07
- Small players entering market daily
- Competition from specialty stores
- Segment Performance
- Overview
- Figure 4: Sales of salon products, by segment, 2005 and 2007
- Shampoo/Conditioner
- Figure 5: Sales of shampoo/conditioner, at current prices, 2002-12
- Figure 6: Sales of shampoo/conditioner, at constant prices, 2002-12
- Styling Products
- Figure 7: Sales of styling products, at current prices, 2002-12
- Figure 8: Sales of styling products, at constant prices, 2002-12
- Skincare Products
- Figure 9: Sales of salon skincare products, at current prices, 2002-12
- Figure 10: Sales of salon skincare products, at constant prices, 2002-12
- Retail Channels
- Figure 11: Sales of salon products, by channel, 2005 and 2007
- Beauty Salons
- Figure 12: Sales of salon products through beauty salons, at current prices, 2002-12
- Figure 13: Sales of salon products through beauty salons, at constant prices, 2002-12
- Barber Shops
- Figure 14: Sales of salon products through barber shops, at current prices, 2002-12
- Figure 15: Sales of salon products through barber shops, at constant prices, 2002-12
- Market Drivers
- Demographics
- Women
- Figure 16: Use of beauty products, by gender, May 2006-June 2007
- Figure 17: Female population, by age, 2003-13
- Black women
- Figure 18: Women aged 15-64, by race/ethnicity, 2002 and 2007
- Baby Boomers
- Figure 19: Median income, by age of head of household for population over age 15, 2006
- Economy
- Figure 20: Change in aggregate consumer expenditure, by category, 2002-03 and 2003-04
- Figure 21: Consumer confidence levels and change in annual average gas prices, 1999-2007*
- Number of salons/spas and number of professional services
- Leading Companies
- Vertical integration in response to distribution issues
- Individual company activity
- Alberto-Culver Company
- The Art of Shaving
- Colomer USA
- Conair Corporation
- DAVEXLABS LLC
- The Estee Lauder Companies Inc.
- Farouk Systems Group
- John Paul Mitchell Systems (JPMS)
- Kao Professional Salon Services GmbH (KPSS)
- L' Oreal USA
- Murad, Inc.
- Nioxin Research Laboratories Inc.
- Ole Henriksen
- Procter & Gamble/Wella
- Shiseido Co., Ltd./Zotos International
- Toni&Guy USA/TIGI Linea
- Brand Qualities
- Innovations and Innovators
- Men' s lines for skin and hair
- Anti-aging migrates from skin to hair
- Luxury ingredients such as caviar and gold
- Antioxidants, omega 3, and co-enzyme Q10
- Vegan and sustainable products and environmentally friendly packaging
- Brand Communication
- Overall market
- Partnering with movies and theater
- Celebrity calls attention
- Upscale events and sampling for men
- Few consumer ads
- Older models more relatable for Boomers
- Television
- Figure 22: Nexxus television clip, 2007Figure 23: Tigi television clip, 2007
- Figure 24: Paul Mitchell television clip, 2007
- Usage
- Key points
- Salon hair and skincare brands used
- Where hair and skin products are purchased
- Skincare products
- Figure 25: Where skincare products are purchased, and purchased most often, December 2007
- Hair care products
- Figure 26: Where hair care products are purchased, and purchased most often, December 2007
- Products purchased at salons
- Figure 27: Products purchased at salon, by type, December 2007
- Types of skincare products purchased from salons
- Figure 28: Skincare products purchased at salons, by type of product, December 2007
- Brands of skincare products purchased from salons
- Figure 29: Skincare brands bought from a salon, December 2007
- Brands of hair care products purchased from salons
- Figure 30: Hair care brands bought from a salon, by gender, December 2007
- Figure 31: Hair care brands bought from a salon, by age, December 2007
- Frequency of Use
- Key points
- Share of products purchased at a salon
- Hair care products
- Figure 32: Share of shampoo, conditioner and hair styling products purchased in salon, by gender, December 2007
- Skincare products
- Figure 33: Share of skincare products purchased in salon, December 2007
- Attitudes and Motivations
- Key points
- Driving diversion
- Reasons for purchasing products from a salon
- Figure 34: Reasons for purchasing products from a salon, December 2007
- Figure 35: Reasons for purchasing products from a salon, by gender, December 2007
- Figure 36: Reasons for purchasing products from a salon, by household income, December 2007
- Opinions regarding salon brands sold through other outlets
- Figure 37: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, December 2007
- Race and Ethnicity
- Key points
- Where skin and hair care products are purchased
- Skincare products
- Figure 38: Where skincare products are purchased most often, by race/ethnicity, December 2007
- Hair care products
- Figure 39: Where hair care products are purchased most often, by race/ethnicity, December 2007
- Figure 40: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, by race/ethnicity, December 2007
- Appendix: Additional Consumer Tables
- Figure 47: Products purchased at salons, by type, by gender, December 2007
- Figure 48: Products purchased at salons, by type, by age, December 2007
- Figure 49: Products purchased at salons, by type, by household income, December 2007
- Figure 50: Products purchased at salons, by type, by presence of children, December 2007
- Figure 51: Hair care brands bought from a salon, by presence of children, December 2007
- Figure 52: Hair care brands bought from a salon, by household income, December 2007
- Figure 53: Share of shampoo purchased in salon, by age, December 2007
- Figure 54: Reasons for purchasing products from a salon, by age, December 2007
- Figure 55: Reasons for purchasing products from a salon, by presence of children in household, December 2007
- Figure 56: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, by age, December 2007
- Figure 57: Where skincare products are also purchased, by race/ethnicity, December 2007
- Figure 58: Where hair care products are also purchased, by race/ethnicity, December 2007
- Appendix: Trade Associations
The salon products market, as defined by Mintel for this report, includes any product sold through a salon to consumers. This consists mainly of hair care and skin care products. Other products covered include brushes, hair accessories, and nail polish.
Table of Contents
