Abstract
The report covers drinkware (eg glasses, jugs and decanters), other tableware (eg dessert bowls, serving bowls, platters, cups and saucers), cookware and food preparation, and other items (eg vases, candleholders).
Items of a primarily decorative nature, such as paperweights or photo frames, are not included within the scope of this report, neither are antiques or second-hand glass. Glassware manufactured for the HoReCa (Hotel, Restaurant, Catering) sector is outside the scope of this report.
Value figures throughout this report are at retail selling prices (rsp) unless otherwise stated. Market sizes at 2002 prices are calculated using Mintel' s household goods deflator.
Even though replacement remains the main driver to volume sales - and that will not change - the face of the market is slowly but steadily changing, and this is the result of both consumer demand and supplier initiatives.
Beyond the high-volume, discount-price sector there is real growth in higher-quality and design product.
Main themes of the report:
- Trading up consumers and growing volume sales.
- Moving the market beyond high volumes and discounts.
- Importance of fashion in the home.
- Increase in design activity.
- Gift market as a driver of sales.
- Changing patterns of home entertaining.
Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- The market now
- Consumer views
- The market in the future
- Internal Market Environment
- Key points
- Celebrations -- the wedding
- Figure 1: Number of UK weddings, 1996-2007
- Not forgetting civil partnerships
- Plenty more occasions for gifts
- Have a few people -- or more -- round
- Figure 2: Attitudes towards food, drink and entertaining at home, 2003-07
- Cooking for pleasure
- Fashion and design
- Celebrity just a small part of that
- Consumers getting far more for their money
- The implications for foreign trade
- Figure 3: Foreign trade in glassware, 2002-06*
- The impact on domestic production
- Sustainability
- Broader Market Environment
- Key points
- Moving home
- Figure 4: Movement in the housing market, 2002-12
- Key age groups
- Figure 5: Trends and projections in UK population (000s), by age group, 2002-12
- After the family lifestage
- ABs stand out
- Figure 6: Adult population trends, by socio-economic group, 2002-12
- Households large and small
- Figure 7: Number of UK households, by size, 2002-12
- The money factor
- Figure 8: Trends in PDI and consumer expenditure, 2002-12
- Holiday spending
- Figure 9: Expenditure on domestic holidays, 2002-07
- Competitive Context
- Key points
- Growth in value restrained
- Figure 10: Consumer expenditure in selected sectors, 2002-07
- Focus on real value growth
- The pleasure of food and drink
- Figure 11: Consumer expenditure on eating and drinking in and out of home, 2002-07
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points
- Market value
- Figure 12: UK retail sales of glassware, 2002-12
- A gradual return to growth
- Solid growth predicted
- Factors used in the forecast
- Premiumisation
- Growth limiters
- More choice and competition
- Segment Performance
- Key points
- Types of glass
- Figure 13: Retail sales of glassware, by type of material, 2005 and 2007
- The strength of crystal...
- ...but non-crystal glass is the mainstay
- In the kitchen
- Product types
- Figure 14: Retail sales of glassware, by type of product, 2005 and 2007
- Drinkware for style and function
- More added value
- Prices -- something for everyone
- Figure 15: Examples of current retail prices in stemware, 2008
- The stylish accessories
- Cooking and serving
- Companies and Products
- Key points
- Figure 16: Manufacturers' shares in the glassware market, 2005 and 2007
- Arc International
- Waterford Wedgwood
- Edinburgh Crystal
- Royal Doulton Crystal
- Stuart Crystal
- Waterford Crystal
- Dartington Crystal
- Other companies
- LSA International
- Figure 17: Other glassware manufacturers and suppliers, 2008
- Brand Communication and Promotion
- Key points
- Total spending strictly limited
- Figure 32: Total tableware advertising expenditure*, 2003-07
- Who are the spenders?
- Figure 33: Glassware advertisers, 2004-07
- Positioning in-store
- The direct method
- Channels to Market
- Key points
- Figure 34: Retail sales of glassware, by type of outlet, 2003-07
- Competition on price, style and convenience
- Department stores for quality and depth
- Department stores for gift buyers
- Grocery for value
- Variety stores for the everyday and more
- The specialists for quality
- Cookshops and hardware -- what does it say on the tin?
- The expanding world of Internet shopping
- Supplier benefits
- Consumer benefits
- Selected online vendors
- Figure 35: Selected glassware vendors/manufacturers with transactional websites, 2008
- The Consumer -- Buying Behaviour
- Key points:
- What people buy
- Figure 36: Items of glassware bought in the last 12 months, November 2007
- A market founded on drink
- The adaptability of glass
- Who are the main targets
- Figure 37: Purchases of drinking glasses for long drinks or wine glasses in the last 12 months, by presence of children in household and Mintel' s Special Groups, November 2007
- The age variations
- Who' s not in the market
- Figure 38: Non-buyers of glassware in the last 12 months, by gender, age and socio-economic group, November 2007
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- The consumer -- Buying behaviour: Detailed demographics
- Figure 45: Items of glassware bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
- Figure 46: Items of glassware bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
- Figure 47: Reasons for purchasing glassware, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
- The consumer -- Attitudes and motivations: Detailed demographics
- Figure 48: Attitudes towards glassware, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
- Figure 49: Attitudes towards glassware, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage and supermarket usage, November 2007
- The consumer -- Further analysis: Detailed demographics
- Figure 50: Consumer typologies, by gender, age, socio-economic group, lifestage, working status, tenure, ACORN category, commercial TV viewing, region, newspaper readership, supermarket usage, presence of children and Mintel' s Special Groups, November 2007
- Figure 51: Items of glassware bought in the last 12 months, by consumer typologies, November 2007
- Figure 52: Reasons for purchasing glassware, by consumer typologies, November 2007
- Figure 53: Consumer typologies, by reasons for purchasing glassware, November 2007
- Figure 54: Attitudes towards glassware, by consumer typologies, November 2007
