Abstract
The red meat industry has had a bumpy ride, fraught with health, safety and supply issues. Prices are on the rise, particularly for beef, and consumers are looking to alternative protein sources, such as chicken. Demand for organic and natural products is at its highest level, yet supply chain higher price point issues persist, and the relatively small market share this segment holds is not enough to boost overall sales.
- What is keeping consumers concerned enough to stay away from the meat case
- What current trends are having an impact on the industry, internally and externally
- How the beef, pork and "other" segment have fared relatively
- What specific retailers are doing with their meat cases
- Where meat is coming from and going; the import and export of it
- How respondents to Mintel' s exclusive survey really feel about meat, and what they do to prepare it
- What the future of red meat holds
This report covers retail sales of beef, pork and lamb, in all forms including ready to eat and heat and eat.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data for this report
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A bumpy ride for red meat sales
- Consumers turn away for safety and health reasons
- Natural and organic continue to flourish
- Trends lean towards ethnic cooking, convenience and case-ready products
- Trade is rocky as well
- Supermarkets dominate, yet are losing share
- The red meat consumer
- The future of red meat
- Fast Forward Trends
- Universal Uncertainty
- Clarity of Health Claims
- Branded Protein
- Instant Gratification
- Spontaneity, Emotion and Immediacy
- Red Meat for the Return of the Manly Man
- Market Drivers
- Beef consumption shows a slight rebound
- Figure 1: Per capita meat and seafood consumption*, in pounds, 2003, 2005 and 2007
- Chicken a cheaper choice in an economic downturn
- Figure 2: Price of beef, pork and chicken, 2001-06
- Figure 3: Average U.S. city price per pound of ground chuck, ground beef and pork chops, 2001-07
- Beef Value Cuts (BVC) -- a way to retain the budget minded beef lover
- Red meat feels the heat: bad press about its safety
- Food safety issues and meat recalls
- Figure 4: Red meat recalls, 2007
- Studies look for links between red meat and cancer
- "Vegetarian lifestyles"
- Figure 5: Reasons for being vegetarian or vegan, April 2007
- Figure 6: New vegetarian product claims, 1998-2007
- Interest in organic and all natural beef remains healthy
- Figure 7: Sales of organic meats, at current and constant prices, 2002-07
- Figure 8: Opinions about organic food and drink, by respondents who purchased or did not purchase organic food in the past year, July 2007
- Beef gets gourmet attention
- Restaurants--competing for home-cooked meals, but inspiring cooks
- Figure 9: Sources of evening meals, June 2006
- Restaurant recalls
- Market Size and Trends
- Market size
- Figure 10: Total U.S. retail sales of red meat, at current and constant prices, 2002-07
- Market trends
- Ethnic cooking
- Figure 11: Opinions about home cooking, Hispanics, April-May 2006
- Figure 12: Purchases of ethnic foods in past six months, by type of ethnic food, July 2007
- Heat-and-eat meat and ready-to-cook complete meals
- Natural and organic
- Figure 13: New product releases by claims of no additives/preservatives, all natural and organic in GNPD for meat products, 1998-2007
- Packaging and labeling trends
- Case ready
- Country of origin labeling
- Nutritional and cooking information labeling
- Product preservation
- Packaging for foodservice
- Environmentally friendly shipments to retail
- Market Segmentation
- Introduction
- Red meat
- Figure 14: Sales of red meat, segmented by type, 2005 and 2007
- Beef
- Figure 15: Sales of beef, at current and constant prices, 2002-07
- Figure 16: Market share of dollar sales of beef cuts, 2007
- Pork
- Figure 17: Sales of pork, at current and constant prices, 2002-07
- Other meat
- Figure 18: Sales of other meat, at current and constant prices, 2002-07
- Supply Structure
- Foreign trade
- Beef and veal
- Figure 19: Beef & veal imports, 2005 and 2006 and January-September 2006 and January-September 2007
- Figure 20: Beef & veal exports, 2005 and 2006 and January-September 2006 and January-September 2007
- Pork
- Figure 21: Pork imports, 2005 and 2006 and January-September 2006 and January-September 2007
- Figure 22: Pork exports, 2005 and 2006 and January-September 2006 and January-September 2007
- Lamb & mutton
- Figure 23: Lamb & mutton imports, 2005 and 2006 and January-September 2006 and January-September 2007
- Figure 24: Lamb & mutton exports, 2005 and 2006 and January-September 2006 and January-September 2007
- Major manufacturers and brands
- Conventional manufacturers
- Tyson Foods
- Cargill Meat Solutions
- Smithfield Foods
- Swift & Company
- Natural and organic manufacturers
- Coleman Natural Foods
- Laura' s Lean Beef
- Niman Ranch
- Advertising and Promotion
- Beef
- Pork
- Figure 25: Advertising clip, Cargill pork
- Lamb
- Retail Distribution
- Supermarkets are fighting back to regain market share
- As the world' s largest retailer, moves made by Wal-Mart are closely monitored by the competition
- On-site visits reveal market diversity
- Trader Joe' s
- Costco
- Aldi
- Dominick' s
- Dollar General
- Whole Foods Market
- Sunflower Market
- Organic and natural meat at retail
- Figure 26: Purchase venues for organic foods and beverages, 2006 and 2007
- Supermarkets embracing private label meat
- Private label natural, heat-and-eat, and RTE meat meals feature prominently
- Targeting Hispanic shoppers
- The Consumer
- Summary
- Beef
- Lamb, veal and pork
- Premium beef
- Meat attitudes
- Consumption of meat, fish and poultry
- Figure 27: Meat, fish, poultry eaten in the past 7 days, May 2006-June 2007
- Figure 28: Meats eaten regularly (at least once a month), September 2007
- Figure 29: Meats eaten regularly (at least once a month), by household income, September 2007
- Figure 30: Meats eaten regularly (at least once a month), by race/ethnicity, September 2007
- Figure 31: Meats eaten regularly (at least once a month), by number of people in the household, September 2007
- Figure 32: Meats eaten regularly (at least once a month), by region, September 2007
- Cooking methods
- Figure 33: Cooking methods, by type of meat, September 2007
- Figure 34: Cooking methods used for ground beef, by gender, September 2007
- Figure 35: Meats cooked on the grill, by household income, September 2007
- Types of beef eaten and how it is prepared
- Figure 36: Types/cuts of beef eaten in past 7 days, May 2006-June 2007
- Figure 37: Preference for rare, medium or well done beef, September 2007
- Figure 38: Preference for rare, medium or well done beef, by gender, September 2007
- Figure 39: Preference for rare, medium or well done beef, by age, September 2007
- Figure 40: Preference for rare, medium or well done beef, by race/ethnicity, September 2007
- Willingness to pay premiums for certain types of meat
- Figure 41: Willingness to pay a premium for certain types of meat, September 2007
- Figure 42: Willingness to pay a premium for certain types of meat, by household income, September 2007
- Figure 43: Awareness of what "angus beef" and "kobe beef" mean, by gender and household income, September 2007
- Attitudes regarding shopping for and preparing red meat
- Figure 44: Attitudes regarding shopping for and preparing red meat, September 2007
- Interest in and experience with exotic meats
- Figure 45: Interest in and experience with exotic meats, September 2007
- Future and Forecast
- Future trends
- "Green" red meat is "in"...
- Demand outpaces supply for organics
- The eco-impact
- Humanely treated animals
- ...yet this leads to a need for more stringent regulation
- Global protein demand grows
- A booming Hispanic population
- Figure 46: Population by race and Hispanic origin, 2002-12
- Market forecast
- Red meat market
- Figure 47: Forecast of total U.S. retail sales of red meat, at current and constant prices, 2007-12
- Beef
- Figure 48: Forecast of sales of beef, at current and constant prices, 2007-12
- Pork
- Figure 49: Forecast of sales of pork, at current and constant prices, 2007-12
- Other meat
- Figure 50: Forecast of sales of other meat, at current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
