美國可攜式媒體設備市場

Abstract

The consumer intelligence series of reports published from 2001 displays Mintel' s commitment to the US market, providing market intelligence based on original and unique data, as well as years of experience.

This research is supported by our dedicated US editorial team and industry experts with proven experience to answer the needs of our clients. The US reports consist of 12 sectors including Travel, Food, Beauty and Internet. With a growing catalogue of over 170 published titles, Mintel is now producing more than 100 reports each year, covering pre-researched titles ranging from Vitamins and Minerals to Movie Theaters.

Throughout the reports, exclusive, original and quantitative current user data is combined with market analysis of each category. As with all Mintel reports, there is one primary objective--to increase your profitability.

The Mintel brand is your guarantee of quality research and impeccable customer service. With all reports available electronically, you are able to download this essential information in seconds.

More detailed information about this report will be provided during the month of publication.

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Data for this report
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The facts
• 25-34 year olds key to the market
• Convergence is key particularly amongst younger consumers
• Single parents, young minority men and portable video games
• Cell phones approach ubiquity and picture taking is number one feature
• Younger consumers like to use more phone applications
• MP3 player ownership
• iPod is still the product to beat
• No surprise, video games are a hit amongst children and teens
• Teenage cell phone and MP3 ownership
• GPS capabilities provide potential for growth
• Cell phone subscription services
• Use of PMDs to play content on other media systems is significant
• Managing music collections
• Forecast
• Recommendations for market development
• Market Overview
• Demographic Factors
• Age
  • Figure 1: Population aged 18 or older, 2002, 2007 and 2012
• Race and ethnicity
  • Figure 2: Population by race and Hispanic origin, 2002, 2007 and 2012
• Household income
  • Figure 3: Distribution of households, by household income, 2003 and 2006
  • Figure 4: Median household income, 1996-2006
• Other factors
• Function seep
  • Figure 5: Cell phone and portable media player features and functions
• Locked and unlocked content-hardware systems
• Product Review
• Smartphones
• iPhone
• Blackberry
• Palm Treo
• A/V players
• Apple iPod
• Toshiba Gigabeat
• Microsoft Zune
• Creative Zen
• Archos
• Handheld video game consoles
• Nintendo DS and DS Lite
• Nintendo Game Boy Micro and Game Boy Advance SP
• Sony PSP
• Advertising and Promotion
• Introduction
  • Figure 6: Advertising expenditures for selected portable media device brands, 2005-06
• A/V players
• Microsoft Zune
  • Figure 7: Microsoft Zune advertisement
• Apple iPod
  • Figure 8: Apple iPod Brazilian themed advertisement
  • Figure 9: Apple iPod Paul McCartney advertisement
• Handsets
• Apple iPhone
  • Figure 10: Apple iPhone demonstration advertisement
  • Figure 11: Apple iPhone YouTube advertisement
• Motorola
  • Figure 12: Motorola Motorizr advertisement
  • Figure 13: Motorola Q futuristic advertisement
  • Figure 14: Motorola Q futuristic (longer version) advertisement
• Nokia
  • Figure 15: Nokia Corporate advertisement
• Samsung
  • Figure 16: Samsung Electronic Slim Slider advertisement
• Sony Ericsson
  • Figure 17: Sony Ericsson advertisement
• T-Mobile Sidekick
  • Figure 18: T-Mobile Sidekick "Your friends, all in one place" advertisement
  • Figure 19: T-Mobile Sidekick The Duel advertisement
• Cell Phone services
• Amp' d Mobile
  • Figure 20: Amp' d Mobile "pay as you go" advertisement
  • Figure 21: Amp' d Mobile digital animation advertisement
• Boost
  • Figure 22: Boost pre-paid "I know where you' re at" advertisement
  • Figure 23: Boost premium pre-paid "the girl with the bionic butt-cheeks" advertisement
• Handheld game players
• Nintendo DS
  • Figure 24: Nintendo DS advertisement
• Sony PSP
  • Figure 25: Sony PSP advertisement
• Ownership overview, plans and attitudes
• Ownership and plans to purchase handhelds
  • Figure 26: Phone/digital media player ownership and plans to purchase, August 2007
• Results by age
  • Figure 27: Phone/digital media player ownership, by age, August 2007
• Attitudes towards convergence
  • Figure 28: Phone/digital media player attitudes concerning convergence, August 2007
  • Figure 29: Phone/digital media player attitudes concerning convergence, by age, August 2007
• Convergence lags in the portable gaming segment
• Introduction
  • Figure 30: Cohorts that are important to the portable gaming market
• Ownership and playing video games, by age
  • Figure 31: Play/own video game and play/own portable player, by age, January-October 2006
• Minorities play more video games
  • Figure 32: Play/own video game and play/own portable player, 18-34 year olds by race/gender, January-October 2006
• Results by cohort group
  • Figure 33: Play/own video game and play/own portable player, by cohort group, January-October 2006
• Results by household income
  • Figure 34: Portable video game system owned or played, by household income, January-October 2006
• Frequency of playing by demographics
  • Figure 35: Mean number of times Game Boy Advance was played in last week by key demographics, January-October 2006
• Smartphones
• Introduction
  • Figure 36: Total U.S. manufacturer sales of smartphones, at current and constant prices, 2003-07
• Rising cell phone penetration
  • Figure 37: Cellular phone ownership, 2001-07
  • Figure 38: Cellular phone ownership, by household income, January-October 2006
• Features
  • Figure 39: Features and prices of selected cell phones, January-October 2006
  • Figure 40: Cell phone feature penetration and use, January-October 2006
• Cell phones: usage, attitudes, and interest in other products and services
• Cell phone usage and attitudes
  • Figure 41: Cell phone usage and attitudes, by age, January-October 2006
• Cell phone as primary entertainment device
  • Figure 42: Cell phone as primary entertainment device, by age, January-October 2006
• Cell phone and current events connectivity
  • Figure 43: Cell phone current event update opinions, by age, January-October 2006
• Interest in cell phone concepts
  • Figure 44: Interest in cell phone concepts, by age, January-October 2006
• Portable MP3 players
• Introduction
  • Figure 45: Total U.S. manufacturer sales of leading portable MP3 player chains, at current and constant prices, 2002-07
• MP3 player penetration
  • Figure 46: MP3 music/digital media player ownership, by age, January-October 2006
  • Figure 47: MP3 music/digital media player ownership, by household income, January-October 2006
• Brand owned
  • Figure 48: MP3 music/digital media player brand owned, by household income, January-October 2006
• Children and Teens
• Handheld video game player ownership and use among children
  • Figure 49: Children who play/own video game and play/own portable player, by age, January-October 2006
• Handheld video game player ownership and use among teens
  • Figure 50: Teens who play/own video game and play/own portable player, by gender and age, January-October 2006
• Cell phone ownership - teens
  • Figure 51: Teen cellular phone ownership, 2003 to 2007
• Results by age and gender
  • Figure 52: Teen cell phone ownership, by gender and age, January-October 2006
• Features present on teens' cell phones
  • Figure 53: Cell phone features on cell phones owned by teenagers and adults, January-October 2006
• MP3 player ownership
• Results for children
  • Figure 54: Children' s MP3 player ownership, by age, January-October 2006
• GPS
• Introduction
  • Figure 55: Total U.S. manufacturer sales of portable and transportable navigation systems to dealers, at current and constant prices, 2002-07
• Cell phone as primary GPS device
  • Figure 56: Cell phone as primary GPS device, by age, January-October 2006
• Attitudes toward GPS and cell phones
  • Figure 57: Attitudes toward GPS and cell phones, by age, January-October 2006
  • Figure 58: Attitudes toward GPS and cell phones, by race/ethnicity, January-October 2006
• Subscriptions for PMDs
• Cell phone subscriptions
  • Figure 59: Subscription to cellular services, August 2007
  • Figure 60: Cellular internet service plan subscription, by age and race/ethnicity, August 2007
• Time left on phone subscription
  • Figure 61: Time left on phone subscription plans and desire to change carriers, August 2007
• Demand for possible new PC/handheld services
  • Figure 62: Interest in $20/month services for PC/handheld, by gender, August 2007
  • Figure 63: Interest in $20/month services for PC/handheld, by age, August 2007
• Activities for PMDs
• Downloading audio or video onto a PMD
  • Figure 64: PC and portable media device activities, have done and would like to do, August 2007
  • Figure 65: PC and portable media device activities, by age, August 2007
  • Figure 66: PC and portable media device activities, by race/ethnicity, August 2007
• Playing audio or video from a PMD
  • Figure 67: PC and portable media device activities, have done and would like to do, August 2007
  • Figure 68: PC and portable media device activities, by age, August 2007
  • Figure 69: PC and portable media device activities, by race/ethnicity, August 2007
• Content on Handheld Devices
  • Figure 70: Content stored on cell phones/MP3 players and video game players, August 2007
• Content on phone
  • Figure 71: Content stored on cell phones, by age, August 2007
• Content on MP3 Player
  • Figure 72: Content stored on MP3 players, by age, August 2007
• Content on handheld video game player
  • Figure 73: Content stored on video game devices, by age, August 2007
• Managing a Music Collection
  • Figure 74: PC and portable media device activities, by age, August 2007
• Future and Forecast
• Future trends
• Declining flash prices
• Screen size to increase
  • Figure 75: Interest in bigger screen on phone, by age, January-October 2006
• Cell phone as credit card
• Immersive glasses as monitor
• PMDs as pocket-sized content carriers
• Convergence and product integration
• Keeping up with the Joneses
• Market forecast
• Smartphones
  • Figure 76: Forecast of U.S. manufacturer sales of smartphones, at current and constant prices, 2007-12
• Portable MP3 players
  • Figure 77: Forecast of U.S. manufacturer sales of portable MP3 players, at current and constant prices, 2007-12
• GPS
  • Figure 78: Forecast of U.S. manufacturer sales of GPS, at current and constant prices, 2007-12
• Forecast factors
• Appendix: Trade Associations
• Appendix: Simmons cohorts
  • Figure 79: Married couples cohorts
  • Figure 80: Single women cohorts
  • Figure 81: Single men cohorts