英國食用油市場

Abstract

Mintel last examined the UK market for Edible Oils in December 2005, since then the shift away from standard oils to premium olive and speciality oils has gathered pace. Mintel throws the spotlight on who is buying them, why they are buying them and which providers are most likely to get their custom.

• This report covers the UK retail market for edible oils sold through mainstream grocery markets and for use in domestic food preparation. It includes blended vegetable oil (which is usually rapeseed) and single-seed oils such as sunflower and corn, plus olive (including extra virgin) along with groundnut, walnut, sesame and other varieties of speciality oil.
• The market for spray oils (including aerosols) is also included.
• Also included in this report are solid oils such as Pura Solid Vegetable Oil, compound cooking fats such as Trex, and animal fat-based lard.

Table of Contents

• Issues in the Market
• Key themes
• Definition
• Market in Brief
• A market in full flow
• Health concerns fuel growth
• Creative cooks and confident consumers
• Branding builds trust
• Press green for go, go, go
• Internal Market Environment
• Key points
• Cooking -- a new lifestyle statement
  • Figure 1: Agreement with selected lifestyle statements on diet and health, 2003-07
• Getting ethnic -- getting premium
• Domestic goddess -- part time only
• Help from health
  • Figure 2: Body mass index segments, 2007
• Health and fat -- a double edged sword.
  • Figure 3: Adults who are trying to slim, 2003-07
• Broader Market Environment
• Key points
• On the money
  • Figure 4: PDI and consumer expenditure, at constant 2002 prices, 2002-12
• Changing oils for a changing society
  • Figure 5: Changes in socio-economic status, 2002-12
• The problem with old age
  • Figure 6: Trends and projections in UK population (' 000s), by age group, 2002-12
• Adapting to one-person households
  • Figure 7: Changes in UK household sizes, 2002-12
• Competitive Context
• Key points
• The fat contest
  • Figure 8: UK household consumption of fats, 1975-2000
• Trading up across the fats
• Salad accompaniments feel the force of edible oils.
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Liquid oils lubricate the market
  • Figure 10: UK retail sales of edible oils by value, 2002-07
  • Figure 11: UK retail sales of edible oils by type and value, 2003-07
  • Figure 12: Price positioning in the UK edible oils market, 2007
• The future of the market
• The edible oil market
  • Figure 13: Forecast of the edible oils market, by value, at constant and 2007 prices, 2007-12
• Liquid oils
  • Figure 14: Forecast of the liquid oils market, by volume and value, at current and 2007 prices, 2007-12
• Solid oils
  • Figure 15: Forecast of the solid oils market, by volume and value, at current and 2007 prices, 2007-12
• Factors used in the forecast
• Segment Performance
• Key points
• Retail sales of liquid oils
  • Figure 16: UK retail sales of liquid oils, by volume and value, 2002-07
  • Figure 17: UK retail sales of liquid oils, by type, by volume and value, 2003-07
  • Figure 18: UK retail sales of liquid oils, by type, by value, 2005-07
• Spray sales speed up
• Olive oil segment continues to bear fruit
  • Figure 19: UK retail sales of olive oil, by type, by value, 2005-07
• Speciality oil segment
  • Figure 20: UK retail sales of speciality oils, by type, by value, 2005-07
• Flavoured oils find favour
• Nutty about nut and seed oils
• Solid sales not so solid
  • Figure 21: UK retail sales of solid oils, by value and volume, 2002-07
• Retail sales of solid oils, by type
  • Figure 22: UK retail sales of solid oils, by type, by value, 2003-07
• Market Share
• Key points
• Brand shares of standard oils
  • Figure 23: Brand share of standard oils, by value, 2005 and 2007
• Brands fight back
• Brand shares of olive oils
  • Figure 24: Brand share of olive oils, by value, 2005 and 2007
• Olive oil -- focus on brands not price
• Speciality oils
• Companies and Products
• Key points
• Unilever
• Bertolli
• Filippo Berio
• Carapelli
• RH Amar
• Gaea
• Cooks & Co
• Euro Food Brands
• Pura Foods
• Princes Foods
• Napolina
• MH Foods
• Aarhus United UK
• Carbonell
• Other companies
• Bespoke Foods
• La Amarilla de Ronda
• The Olivado Company
• Kalamea
• Terrafood
• Merchant Gourmet
• Terra Rossa
• Cobram Estate
• SpringThyme Oils
• Carotino
• Italian estates
• Brand Communication and Promotion
• Key points
• Perception of edible oils as commodity inhibits adspend
  • Figure 25: Main monitored media spend on edible oils, 2003-07
  • Figure 26: Main monitored media advertising expenditure on edible oils by medium, 2003-07*
• TV and press -- main focus for adspend
• Adspend by advertiser
  • Figure 27: Main monitored media expenditure on edible oils, by top 10 manufacturers, 2003-07*
• Filippo Berio -- major focus
• Niche players invest in establishing presence in UK
• Multiples shun advertising and lose share
• Channels to Market
• Key points
• Grocery multiples dominate the market
  • Figure 28: UK retail sales of edible oils, by outlet type, 2005-07
• Independents hold value
• The Consumer -- Usage
• On the up
  • Figure 29: Usage of oils for cooking and salad in the last 12 months, 2003-07
• The heavy use profile
• Low and non-usage
• The Consumer -- Buying Habits
• The olive is here to stay
  • Figure 30: Type of cooking oil/salad oil purchased in the last 12 months, 2005 and 2007
• A two horse race
  • Figure 31: Repertoire analysis of types of oils purchased in the last 12 months, and repertoire by type of oil purchased, 2007
• The movers and the sprayers
• Exploring the repertoire
• Appendix
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 34: Agreement with selected lifestyle statements, by demographic sub-group, 2007
  • Figure 35: Agreement with selected lifestyle statements, by demographic sub-group, 2007
  • Figure 36: Body mass index segments, by demographic sub-group, 2007
  • Figure 37: Adults who are trying to slim, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2007
• Competitive context
  • Figure 39: UK retail sales of yellow fats and salad accompaniments by value, 2002-07
• Communication and promotion
  • Figure 40: Main monitored media advertising expenditure on edible oils by medium, 2003-07*
• The consumer -- usage: Detailed demographics
  • Figure 41: Usage of oils for cooking and salad in the last 12 months, by demographic sub-group, 2007
  • Figure 42: Attitudes to butter, margarine or spreads, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
  • Figure 43: Attitudes to butter, margarine or spreads, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
  • Figure 44: Attitudes to butter, margarine or spreads, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, May 2007
• The consumer -- attitudes and motivations: Detailed demographics
  • Figure 45: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 46: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 47: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 48: Type of cooking oil/salad oil purchased in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 49: Attitudes towards cooking oils/salad oils, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 50: Attitudes towards cooking oils/salad oils, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 51: Attitudes towards cooking oils/salad oils, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
• The Consumer -- Further Analysis: Detailed Demographics
• Edible oils -- Q4 repertoire of types of oils bought in the last 12 months
  • Figure 52: Number of types of edible oils bought in the last 12 months, by demographics (row %)
  • Figure 53: Number of types of edible oils bought in the last 12 months, by types of oils bought in the last 12 months (col %)
  • Figure 54: Number of types of edible oils bought in the last 12 months, by typology groups and attitudes torwards edbile oils (col %)
  • Figure 55: Typologies of attitudes towards edible oils, by demographics (row %)
  • Figure 56: Typologies of attitudes towards edible oils, by types and number of types of edible oils bought in the last 12 months (col %)
  • Figure 57: Typologies of attitudes towards edible oils, by attitudes towards edible oils (col %)