英國麵類市場

Abstract

This report looks at noodles as snacks, meal accompaniments and components of prepared ready meals. Despite the disparate nature of these sectors and their distinct consumer profiles, some common trends emerge including: the importance of healthy eating, convenience and authenticity; growing interest in South East Asian, and in particular Thai, cuisine; and a willingness to trade up from dried noodle products to wet ambient and chilled ones.

Comparatively low levels of household penetration mean that opportunities exist to increase consumption across the product range, both by targeting underrepresented demographics and underdeveloped consumption occasions.

Sales of noodles increased by 15% between 2002 and 2007 to reach £191 million and look set to enjoy further growth with sales set to reach £258 million by 2012.

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Noodles expanding
• Convenient is no longer enough
• Wetting appetites
• Advertising priorities
• Cardboard food?
• There are noodles...and then there are noodles
• Future
• Internal Market Environment
• Key points
• Nation loves ethnic cuisine...
  • Figure 1: Agreement with selected lifestyle statements relating to foreign food, 2003-07
• ...but lack of noodle know-how holds back growth
• Seasonal stimulants
• Obesity continues to rise
  • Figure 2: Prevalence of obesity in adults, by gender, 2003 and 2010
• Rising interest in health and diet
  • Figure 3: Agreement with selected lifestyle statements relating to health and diet, 2003-07
• An allergic society
• Back to the table
  • Figure 4: Agreement with selected lifestyle statements relating to eating habits, 2003-07
• Packing in the snacks
• Broader Market Environment
• Key points
• The salt issue
• Working in favour of noodles
  • Figure 5: Working population, by gender, 2002-12
• Students stir up sales
  • Figure 6: Number of students in HEIs, 2000/01-2005/06
• Immigration has boosted demand
• Demographics and desire
  • Figure 7: Structure of the UK population, by age and gender, 2002-12
• Issues at source
• Competitive Context
• Key points
• Ready meals and snacks
• Spoilt for choice?
• New kids on the block
• New Covent Garden takes snacking upmarket
• Fast food and takeaways -- threat?
• ...or opportunity?
• Pasta
  • Figure 8: Types of pasta and noodles used, 2007
  • Figure 9: UK retail sales of pasta and pasta-based meals, 2002-07
• Rice
  • Figure 10: UK retail sales of rice, 2002-07
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Noodles return to growth
  • Figure 14: UK value sales of noodles, 2002-07
• Forecast
  • Figure 15: Forecast of the UK value sale of noodles, at current and 2007 prices, 2007-12
• Higher value noodles will change the make-up of the market
• Segment Performance
• Key points
• Shelf-stable noodles
  • Figure 16: UK retail value sales of shelf-stable noodles, by sector, 2002-07
• The worst is over for snacking noodles
• Greater choice broadens appeal
• Microwaveable snacks to add value in the future?
• Instant savoury noodles lack glamour
• Stir-frying boosting noodles
• Dry noodles look to rice for hope
• Chilled and frozen
  • Figure 17: UK retail value sales of chilled and frozen noodles, by sector, 2002-07
• Chilled plain noodles enjoy impressive growth
• Chilled meals
• Frozen noodles out in the cold
• Market Share
• Key points
• Manufacturer shares
  • Figure 18: Manufacturers' shares in noodles, 2005-07
• Brand shares
• Problems for Pot Noodle
  • Figure 19: Brand shares in snacking noodles, 2005-07
• Supernoodles synonymous with savoury
  • Figure 20: Brand shares in savoury noodles, 2005-07
• Authentic brands lead plain noodles
  • Figure 21: Brand shares in plain noodles, 2005-07
• Own-labels dominate chilled and frozen sectors
• Could retailers do more?
• Companies and Products
• Unilever
• Premier Foods
• Batchelors
• Sharwood' s
• Heinz
• G Costa
• Kohlico
• Sco-Fro
• Kwoks
• Brand Communication and Promotion
• Key points
• Adspend in decline?
  • Figure 22: Main monitored media advertising spend on noodles, 2003-07
• Adspend by advertiser
  • Figure 23: Main monitored media advertising spend on noodles, by manufacturer, 2003-07
• Adspend by medium
  • Figure 24: Main monitored media advertising spend on noodles, by medium used, 2003-07
• Marketing themes
• Noodle fun
• Healthier noodles
• Authentic noodles
• Cheap and convenient noodles
• Are families being overlooked?
• Channels to Market
• Key points
• Multiples take increasing share
  • Figure 25: Retail distribution of noodles, 2005-07
• Could the multiples do more?
• Other outlets focus on impulse
• Noodle Consumption
• Key points
• In context with pasta
  • Figure 26: Types of pasta and noodles used, 2007
• Frequency of noodle consumption
  • Figure 27: Frequency of consumption of noodles, September 2007
• Who' s missing out?
• An occasional meal?
• Stepping up consumption
• Noodle fans
• Sticking to what they like
• Eating occasions
  • Figure 28: Noodle consumption, September 2007
• Thank goodness for noodles!
• Time to take noodle snacks upmarket?
• Strictly stir-fry
• Lunchtime opportunities
• Noodle Purchase
• Key points
  • Figure 29: Purchase of noodles, 2003 and 2007
• Consumers moving towards more authentic products
• Instant gratification
• Dry egg noodles appeal to more confident cooks...
• ...but face threat from ready-to-cook lines
• Someone else' s cooking
• Targeting men
• Appendix
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 31: Agreement with the statement ' I enjoy eating foreign food' , by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car ownership, 2003-07
  • Figure 32: Working women, by age of own children, 1998-2006
• Noodle consumption
  • Figure 33: Usage of fresh or dried pasta and noodles in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car ownership, 2007
• Frequency of consumption
  • Figure 34: Consumption of noodles, by gender, age, socio-economic group, marital status, lifestage, age of own chidlren in household, Mintel' s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and terminal education age, September 2007
  • Figure 35: Frequency of noodle consumption, by noodles purchased, September 2007
• Consumption occasion
  • Figure 36: Consumption of noodles, by gender, age, socio-economic group, marital status, lifestage, age of own chidlren in household, Mintel' s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and terminal education age, September 2007
  • Figure 37: Noodle consumption, by noodles purchased, September 2007
  • Figure 38: Eating occasions, by noodle consumption, September 2007
• Noodle purchase
  • Figure 39: Purchase of noodles in last six months, by gender, age, socio-economic group, marital status, lifestage, age of own chidlren in household, Mintel' s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and terminal education age, September 2007
  • Figure 40: Number of Types of Noodles Bought in the Last 6 Months, by gender, age, socio-economic group, marital status, lifestage, age of own chidlren in household, Mintel' s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size,, September 2007
  • Figure 41: Cross tabulation of types of Noodles bought in last 6 months, September 2007
  • Figure 42: Consumption of noodles, by attitudes towards noodles, September 2007
• Consumer attitudes
  • Figure 43: Most common attitudes towards noodles, by gender, age, socio-economic group, marital status, lifestage, age of own chidlren in household, Mintel' s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and terminal education age, September 2007
  • Figure 44: Attitudes towards noodles, by gender, age, socio-economic group, marital status, lifestage, age of own chidlren in household, Mintel' s Special Groups, working status, tenure, ITV region, ACORN group, technology users, daily newspapers, commercial TV viewing, supermarket used, household size, car usage, detailed lifestage and terminal education age, September 2007
  • Figure 45: Attitudes towards noodles, by frequency of consumption, September 2007
  • Figure 46: Attitudes towards noodles, by consumption occasions, September 2007
  • Figure 48: Types and number of different types of noodles bought in the Past 6 Months, by noodles typology groups, September 2007
  • Figure 49: By how often noodles are eaten, by noodles typology Groups, September 2007
  • Figure 50: Attitudes towards noodles, by noodles typology groups, September 2007