Abstract
This report will assess the current market environment for recordable optical media, discussing the current and future impact of competing storage technologies. This is the first time that Mintel have covered this market.
Main issues
- Like photographs in the digital age, will consumers always have room in their hearts for physical storage?
- Will the advent of flash memory and cheaper hard drive storage put paid to the industry?
- Giv1en the increasing amounts of data that consumers are faced with, will they increasingly opt for larger, faster storage options?
Table of Contents
- Issues in the Market
- Main issues
- Definition
- Abbreviations
- Market in Brief
- Optical media demand high
- High definition still to come?
- The threat of ' flash' memory and networked storage
- Download kiosks
- Networked storage
- Internal Market Environment
- Key Points
- Culture of copying exists in the UK
- Figure 1: Attitudes towards personal data
- Rise in digital music sales
- Figure 2: Value sales of pre-recorded music, 2004 and 2006
- Greater connectivity
- Recordable Blu-Ray and HD-DVD sales flat
- The format war doesn' t help
- Figure 3: Attitudes towards new technology, July 2007
- CDR and DVDR usage
- Figure 4: Adults who have a PC at home that is used for creating/burning CDs/DVDs, 2005-07
- Broader Market Environment
- Key Points
- High price of HD comes at a bad time
- Figure 5: Trends in personal disposable income and consumer expenditure, 2002-12
- Digital is becoming an ever greater part of lifestyles
- Figure 6: Ownership of digital devices, 2004-07
- Data gets more personal
- Penetration of PCs
- Figure 7: Household ownership of PCs, 2003-07
- Penetration of recordable hard drives
- Figure 8: Adults who have selected computer hardware at home, 2002-07
- Paid-for content downloads increase
- Figure 9: Value sales of pre-recorded music, 2004 and 2006
- Competitive Context
- Key Points
- Digital overload
- Figure 10: Recordable media devices used, October 2007
- Personal video recorders
- Video on demand
- Moving away from discs to sticks?
- Figure 11: Usage of recordable media devices, October 2007
- Media servers
- Strengths and Weaknesses in the Market
- Market Size and Forecast
- Key Points
- Figure 12: UK (Optical) Recordable Media Market Value
- The Future of the Market
- Key Points
- CDR and DVDR
- High Definition recordable media
- Networked storage
- Download and burn
- Companies and Brands
- Imation
- Memorex
- TDK
- Verbatim
- Maxell
- Advertising and Promotion and Channels to Market
- Figure 13: Advertising spends by the leading optical media brands, 2003-07
- Spend low across the board
- This is reflected in the widespread availability of optical media
- The Consumer -- Usage
- Which recordable media is used the most?
- Figure 14: Usage of recordable media devices , October 2007
- Convenience drives behaviour
- Figure 15: How consumers use different types of recordable media
- CDRs for music and DVDRs are used for video
- Attitudes Towards Personal Data
- Figure 16: Attitudes towards personal data, October 2007
- The threat of MP3 players
- Is backing up online that low?
- No time to record
- Appendix
- Topline results
- Figure 19: Usage of recordable media device, October 2007
- Figure 20: Factors influencing purchase of recordable CDs, October 2007
- Figure 21: Factors influencing purchase of recordable DVDs, October 2007
- Figure 22: Factors influencing purchase of USB (memory) sticks, October 2007
- Figure 23: Factors influencing purchase of memory cards, October 2007
- Figure 24: Factors influencing purchase of external/portable hard drives, October 2007
- Figure 25: Specific usage of recordable CDs, October 2007
- Figure 26: Specific usage of Recordable DVDs, October 2007
- Figure 27: Specific usage of USB (memory) sticks, October 200
- 7 Figure 28: Specific usage of memory cards, October 2007
- Figure 29: Specific usage of external/portable hard drives, October 2007
- Figure 30: Attitudes towards personal data, October 2007
- Detailed demographics
- Figure 31: Usage of recordable media devices, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 32: Factors influencing purchase of recordable CDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 33: Factors influencing purchase of recordable DVDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 34: Factors influencing purchase of USB (memory) sticks, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 35: Factors influencing purchase of memory cards, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 36: Factors influencing purchase of external/portable hard drive, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 37: Specific usage of recordable CDs, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 38: Specific usage of Recordable DVDs, by gender, age, region, socio-economic group, Newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 39: Specific usage of USB (memory) sticks, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 40: Specific usage of memory cards, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 41: Specific usage of external/portable hard drives, gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
- Figure 42: Attitudes towards ersonal data, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, October 2007
