英國冰淇淋市場

Abstract

The ice cream market is worth £1.25 billion, an increase of 8% from 2002. However, the market peaked in 2006, after an extremely long hot summer, at £1.33 billion. Following this peak, 2007 was a less successful year, with overall value down just under 7%, a direct effect of an unfavorable summer.

This has highlighted the correlation between ice cream sales and weather, and has ensured that the primary challenge for the ice cream market is to grow occasions outside the summer months and move away from being just a refreshing cool-down or a standby desert.

The consumer is increasingly conscious about what they eat, both in terms of evolved health, ie natural and functional foods, and in terms of ethics and provenance. Innovations from the ice cream industry have raised its game in order to meet these challenges with products like Frusi and Fruit Crunch as well as more extensions of the Green & Black' s brand and more ethical products from Ben & Jerry' s.

Packaging innovations and mini bites have ensured that ice cream has the potential to be eaten at a far more varied range of occasions, instead of yogurts, breakfast bars chocolates or cookies.

Children' s consumption of ice cream has been falling and re-engaging them in the category will be crucial if current consumption levels are to be maintained in the future.

Mintel last examined the UK market for ice cream in January 2006.

Table of Contents

• Issues in the Market
• Themes
• Definition
• Ice cream regulations
• Market in Brief
• A fluctuating market
• Blurring lines
• Risky business
• A bright future
• Internal Market Environment
• Key points
• Seasonality
• Weather
  • Figure 1: Average summer temperature and total number of sunshine hours in the UK*, 2002-07
• Other events
• The health factor
  • Figure 2: Agreement with selected lifestyle statements, 2003-07
• The great opportunity -- permissible indulgence
• Ethical angle
  • Figure 3: Agreement with selected lifestyle statements, 2003-07
• Organic and fair trade
• Provenance
• Price of milk
  • Figure 4: Farm gate milk prices, by month, 2002-07*
• Broader Market Environment
• Key points
• More household freezers
  • Figure 5: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, 2003-07
• The rise in ABs
  • Figure 6: Changes in socio-economic status, 2002-07 and 2007-12
• An ageing population
  • Figure 7: Changes in the UK household size, 2002-07 and 2007-12
• Competitive Context
• Key points
• Ice cream as a yogurt
  • Figure 8: Market value for yogurts and fromage frais, 2002-07
• Indulgence is key for success
  • Figure 9: UK retail sales of all chocolate, 2001-06
• Healthy indulgence -- learning from smoothies
  • Figure 10: Retail sales of smoothies, 2001-06
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points
• An erratic market
  • Figure 13: UK retail sales of ice cream, 2002-07
  • Figure 14: Percentage of change year-on-year in volume and value, 2002-07
  • Figure 15: Volume (m litres) and mean summer temperature* (C), 2002-07
• Value
  • Figure 16: Volume (m litres) and value sales (£ million), 2002-07
• Price per litre
  • Figure 17: Price (£) per litre, 2002-07
• The future
• Forecast
• Total Ice cream market
  • Figure 18: Forecast of UK retail sales of ice cream, by volume and value, at current and 2007 prices, 2008-12
• Take home ice cream
  • Figure 19: Forecast of UK retail sales of take home ice cream by volume and value, at current and 2007 prices, 2008-12
• Impulse ice cream
  • Figure 20: Forecast of UK retail sales of impulse ice cream, by volume and value, at current and 2007 prices 2008-12
• Factors used in the forecast
• Segment Performance
• Key points
  • Figure 21: UK retail sales of ice cream market, by sector, 2004-07
• Take-home
  • Figure 22: UK retail sales of take-home ice cream, by volume and value, 2002-07
• Volume
  • Figure 23: UK retail sales of take-home ice cream, by segment, 2004-07
• Handheld Multipacks
• Standard and bulk
• Premium
• Luxury
• Healthy option
• Impulse ice cream
  • Figure 24: UK retail sales of impulse ice cream, 2002-07
  • Figure 25: UK retail sales of wrapped impulse and scooping ice cream, by sector, 2004-07
• Chocolate snacks
• Children' s
• Refreshment
• Cones
• Scoop/Soft
• Market Share
• Key points
• Take-home share
  • Figure 26: Manufacturers' shares in the take-home sales of ice cream, 2004-07
• The reign of Unilever
• Ben & Jerry' s vs. Häagen-Dazs
• You skinny cow
• Own-label
• Wrapped impulse share
  • Figure 27: Manufacturers' branded shares in the wrapped impulse ice cream market, 2004-07
• Magnificent Magnum
• MasterFoods
• Confectionery vs. Ice Cream
• Companies and Products
• Key points
• Company profiles
• Unilever UK Ltd
• Carte D' Or
• Magnum
• Ben & Jerry' s
• Wall' s Heartbrand
• Solero
• Frusì
• Viennetta
• Cornetto
• Children' s brands
• Richmond & Roncadin Ice Cream Ltd
• Skinny Cow
• Nestlé
• Frederick' s Dairies
• Cadbury
• Del Monte
• General Mills UK Ltd
• MasterFoods Ice Cream
• Calypso
• Fayrefield Foods
• Green & Black' s
• Gü
• Hill Station
• Mackies
• Weight Watchers from Heinz
• Yeo Valley
• Niche Players
• Purbeck Ice Cream
• Roskilly' s
• Brand Elements
• Brand Map
  • Figure 28: Attitudes and usage of ice cream brands, November 2007
• Häagen-Dazs
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 29: Attitudes towards the Häagen-Dazs brand, November 2007
• Skinny Cow
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 30: Attitudes towards the skinny cow brand, October 2007
• Magnum
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 31: Attitudes towards the magnum brand, November 2007
• Walls
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 32: Attitudes towards the walls brand, November 2007
• Cornetto
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 33: Attitudes towards the cornetto brand, November 2007
• Mars Ice Cream
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 34: Attitudes towards the mars ice cream brand, November 2007
• Fab
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 35: Attitudes towards the fab brand, november2007
• Carte D' Or
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 36: Attitudes towards the carte d' or brand, novmeber 2007
• Green & Black' s Ice Cream
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 37: Attitudes towards the green & black' s ice cream brand, novemeber 2007
• Ben & Jerry' s
• What the brand is trying to achieve.
• What the consumer thinks
  • Figure 38: Attitudes towards the ben & Jerry' s brand, November 2007
• Ben & Jerry' s grabs fun and excitement, Green & Black' s is most natural.
  • Figure 39: Consumer usage of various ice cream brands, November 2007
• Wall' s, Magnum and Cornetto are most familiar.
  • Figure 40: Consumer usage of various icecream brands, November 2007
• Skinny Cow and Green & Black' s are most considered.
  • Figure 41: Consideration of various ice cream brands, November 2007
• Häagen Dazs leads satisfaction on excellence
  • Figure 42: Satisfaction with various ice cream brands, November 2007
• Häagen Dazs is worth paying most for.
  • Figure 43: Commitment to various ice cream brands, November 2007
• Round up
• Brand Communication and Promotion
• Key points
  • Figure 44: Main monitored media advertising expenditure on ice cream, 2003-07*
• Unilever maintains spend
  • Figure 45: Main monitored media advertising expenditure, by company, 2003-07*
  • Figure 46: Top ten brands advertised in 2006 and 2007*
• Advertising seasonality
  • Figure 47: Main monitored media advertising expenditure, by month, September 2005-August 2007
• Channels to Market
• Key points
• Impulse boosted by independents channel
  • Figure 48: Sales of wrapped impulse ice cream, by outlet type, 2003-07
• Multiples lead take-home
  • Figure 49: Sales of take-home ice cream, by outlet type, 2003-07
• Consumer -- Usage and Frequency
• Tubs and blocks
• A crowd pleaser
  • Figure 50: Consumption of ice cream in tubs and blocks in the last 12 months, 2003-07
• A tub in every home
• Retired fun
• Ice cream bars and sticks
• I want more, more, more
  • Figure 51: Consumption of ice cream bars and sticks in the last 12 months, 2003-07
• Wrapped up
• Handheld appeal
• Buoyant bars
  • Figure 52: Types eaten, 2005-07
• Sticks and cones
• Britain leads the way in tubs and blocks
  • Figure 53: Consumption of ice cream in tubs and blocks and ice cream bars and sticks in the last 12 months, by country, 2006
• A lesson from France
• Barring bars
  • Figure 54: Consumption of ice lollies and ice cream bars -- 7-14 year-olds, by gender, age, socio-economic group and region, 2006
• A girls' game
• Parents retain control
• Lollylicous
  • Figure 55: Amount eaten in last week -- 7-14 year-olds, who buys and where eaten most, 2002-06
• Where eaten most?
• Ice lollies consumption during summer
  • Figure 56: Number of ice lollies eaten per week during the summer -- 7-14 year-olds, 2002-06
• Consumer -- Purchase Motivations
• All about flavour
  • Figure 57: The most important factors when buying ice cream, sorbets and frozen yogurts, September 2007
• A price point
• Power of the brand
• It' s quality
• A healthy evolution
• It' s all about ease
• Appendix
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 61: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 62: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 63: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 64: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 65: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 66: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Broader market environment
  • Figure 67: Household ownership of freezers (separate from refrigerator) and combined fridge/freezers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Consumer -- Usage and Frequency
• Tubs and Blocks
  • Figure 68: Consumption of ice cream in tubs and blocks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
• Bars and sticks
  • Figure 69: Consumption of ice cream bars and sticks in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2007
  • Figure 70: Amount eaten in last week -- 7-14-year-olds, who buys and where eaten most, 2002-06
• Consumer -- purchase motivations
  • Figure 71: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 72: Most important factors when buying ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
• Consumer -- Attitudes and Motivations
  • Figure 73: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 74: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, September 2007
  • Figure 75: How and why ice cream, sorbets and frozen yogurts are eaten, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 76: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 77: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
  • Figure 78: Attitudes towards ice cream, sorbets and frozen yogurts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage and terminal education age, September 2007
• Consumer -- Further analysis
  • Figure 79: Repertoire of important factors when choosing ice cream, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, 2007
  • Figure 80: Repertoire of important factors when choosing ice cream, by types of important factors, 2007
  • Figure 81: Repertoire of important factors when choosing ice cream, by occasions when ice cream is eaten, 2007 Figure 82: Repertoire of important factors when choosing ice cream, by attitudes towards ice cream, 2007