Abstract
This report answers questions that will help you find opportunities and maximize growth in the refrigerated foods market. Some topics include:
- Why do consumers use refrigerated foods and how prevalent is taking short cuts in meal preparation among households?
- What opportunities and challenges lie in promoting refrigerated foods targeting breakfast, lunch and dinnertime applications?
- How does the size of household effect usage of refrigerated foods?
- What are the underdeveloped opportunities in catering to the increasing child population in the U.S.?
- How do private label refrigerated foods, alternative convenient meal solutions, and foodservice negatively impact the market?
- Which have been the most successful new product launches over the review period?
- What are the reasons that consumers do not use refrigerated foods?
- Who are refrigerated food consumers and what are the motivations for purchasing products in the category?
This report covers refrigerated entrees and side dishes. Excluded are refrigerated pasta, pasta sauces, baked beans, gravy, sauces, pizza, salads and vegetables.
Ready-to-eat and heat-and-eat products are covered, but discussion and sales do not include ready-to-cook products like stuffed chicken or pork chops, kabobs, soup starters or pizza.
This report contains US IRI InfoScan data.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data for this report
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The bottom line: refrigerated foods save time and effort
- Mealtime opportunities and challenges
- Size of households and number of children impact market
- Market reports brisk sales
- Side dishes drive category growth in FDM outlets
- Highly diversified supply chain
- Supermarkets account for majority of refrigerated food sales
- The refrigerated foods consumer
- Market forecast
- Market Drivers
- Need for quick meal solutions
- Figure 1: Always looking for short cuts in the kitchen, September 2007
- Figure 2: Reasons for using refrigerated foods, by type of food used, part one, September 2007
- Figure 3: Reasons for using refrigerated foods, by type of food used, part two, September 2007
- Traditional mealtimes present opportunities and challenges
- Breakfast
- Figure 4: Breakfast consumption patterns, weekends and/or weekdays, September 2006
- Lunch
- Figure 5: Average commuting times in select major U.S. cities, October 2006
- Figure 6: Length of time available for lunch, weekdays, June 2007
- Figure 7: Deli Creations TV ad
- Dinner
- Figure 8: Dinner is the hardest meal to prepare for me/my family, September 2007
- The family factor
- Figure 9: Households by size, 1995 and 2005
- Figure 10: Households by presence of children, 1995-2005
- New product development
- Figure 11: New product development in the U.S. in refrigerated foods*, 2002-07
- Numerous options in convenient meal solutions
- Private label offers lower price options
- Market Size and Trends
- Market size
- Figure 12: U.S. FDM sales of refrigerated foods, at current and constant prices, 2002-07
- Wal-Mart sales
- Market trends
- Figure 13: Top ten positioning claims of new refrigerated food products, January-December 2006
- Market Segmentation
- Introduction
- Overview
- Figure 14: FDM sales of refrigerated food, by segment and subsegment, 2005 and 2007
- Refrigerated side dishes
- Figure 15: FDM sales of refrigerated side dishes, at current and constant prices, 2002-07
- Refrigerated entrées
- Figure 16: Sales of refrigerated entrées, at current and constant prices, 2002-07
- Supply Structure
- Overview of company and brand sales
- Figure 17: FDM manufacturer sales of refrigerated foods in the U.S., 2006 and 2007*
- Refrigerated side dishes
- Figure 18: FDM manufacturer brand sales of refrigerated side dishes in the U.S., 2006 and 2007*
- Refrigerated entrées
- Figure 19: FDM manufacturer brand sales of refrigerated entrées in the U.S., 2006 and 2007*
- Advertising and Promotion
- Introduction
- Hormel Foods
- Figure 20: Hormel, The Food Professional TV ad
- Perdue Farms
- Unilever Bestfoods
- Figure 21: Country Crock Deluxe TV ad
- Kraft Foods
- Figure 22: Lunchables Brigade TV ad
- Figure 23: Oscar Mayer Deli Creations TV ad
- Retail Distribution
- Introduction
- Figure 24: U.S. FDM sales of refrigerated foods, by channel, 2005 and 2007
- Supermarkets
- Figure 25: U.S. supermarket sales of refrigerated foods, at current and constant prices, 2002-07
- The Consumer: Usage of Refrigerated Foods
- Summary
- Usage and reasons
- Differences in use between men and women
- Younger respondents are more receptive
- Opportunities exist for different household sizes by targeting them with specific meal-size options
- Further marketing options could yield success
- Personal usage of refrigerated foods
- Figure 26: Usage of refrigerated foods, by type of food, September 2007
- Figure 27: Usage of refrigerated foods, by type, by gender, September 2007
- Figure 28: Usage of refrigerated foods, by type, by age, September 2007
- Figure 29: Usage of refrigerated foods, by type, by race/ethnicity, September 2007
- Figure 30: Usage of refrigerated foods, by number of people in the household, September 2007
- Household usage of refrigerated potato products
- Figure 31: Household usage of fresh, refrigerated potato products, May 2006-June 2007
- Reasons for using refrigerated foods
- Figure 32: Reasons for using refrigerated foods, by type of food used, part one, September 2007
- Figure 33: Reasons for using refrigerated foods, by type of food used, part two, September 2007
- Reasons for not using refrigerated foods
- Figure 34: Respondents who do not use refrigerated foods, by gender, age, household income and race/ethnicity, September 2007
- Figure 35: Reasons for not using refrigerated foods, September 2007
- Figure 36: Reasons for not using refrigerated foods, by gender, September 2007
- Figure 37: Reasons for not using refrigerated foods, by age, September 2007
- The Consumer: Cooking Habits and Refrigerated Foods
- Frequency of cooking
- Figure 38: Whether cook a meal at least two nights a week, by key demographics, September 2007
- General cooking attitudes and behaviors
- Figure 39: Attitudes and behaviors related to cooking, September 2007
- Cooking attitudes and behaviors of refrigerated food users
- Figure 40: Attitudes and behaviors related to cooking, by whether use refrigerated foods, September 2007
- Future and Forecast
- Future trends
- Americans' reliance on convenience foods continues to grow
- Driving growth by targeting demographics
- Targeting smaller households and Baby Boomers
- Reaching out to needs of large households and the children' s market
- Ethnically-inspired meals take into account the rising level of diversity
- Figure 41: Population, by race and Hispanic origin, 2006-11
- Market forecast
- Refrigerated foods market
- Figure 42: Forecast of total U.S. retail sales of refrigerated foods, at current and constant prices, 2007-12
- Refrigerated side dishes
- Figure 43: Forecast of sales of refrigerated side dishes, at current and constant prices, 2007-12
- Refrigerated entrées
- Figure 44: Forecast of sales of refrigerated entrées, at current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
