Abstract
Home networking purchases are driven by demographics, technological advances, convenience, and the increased number of people working at home. This report provides detailed analysis of the home networking market, as well as consumer attitudes and behavior based on Mintel' s unique research.
In-depth discussion of important issues in home networking includes:
- America' s youth and students will become early adopters of home networking technology and will help drive growth in the near future. Hispanics, Asians and Pacific Islanders are especially interested in home networking, especially relating to entertainment.
- Wireless living has developed to include a wide range of products and services for communication, computing, and entertainment. Wireless access is even commonplace in retail establishments.
- Availability of entertainment content online will drive demand for more reliable home networks. This demand will push manufacturers and service providers to establish industry standards and products that meet current consumer needs.
- Consumers want home networking systems that are easy to install and maintain, and many find the task challenging. Males and consumers aged 18-24 are the most comfortable with the new technologies, while women express a need for more assistance.
Additionally, the report explores how consumers are networking their homes (how many devices they have networked, in which rooms, and what types of service providers they are using), and the direction in which the home networking market is heading.
As defined in this report, a home network is used to connect at least one PC to another device in the home for sharing files or printers, and a single connection to the Internet. Products covered include home computers, printers, modems, routers, Internet service providers, and entertainment electronics.
Table of Contents
- Scope and Themes
- What you need to know
- In-depth analysis
- Definition and methodology
- Abbreviations & terms
- Abbreviations
- Terms
- Executive Summary
- Snapshot of the market
- Principal factors driving the home networking market
- More consumers are connected and networked
- Age and gender determine how networks are used and maintained
- Many devices are connected to the network
- What the future holds
- Market Drivers
- Demographic considerations
- Figure 1: Population by age, 2002-12
- Figure 2: Number of children in households, 2001-06
- Networking and wireless now a part of daily life everywhere
- Figure 3: Ownership of, or subscription to, wireless products/services,
by age, June 2006
- Computer-based entertainment content-sharing drives demand for home
networks
- Figure 4: Most popular websites, October 2007
- The quest for convergence drives wireless living
- The home office and the virtual work force
- Technological developments
- Figure 5: Unit sales and average wholesale price of personal computers,
2001-07
- Market Size and Trends
- Figure 6: Sales of home networking-related products, at current and
constant wholesale prices, 2002-07
- Figure 7: Sales of home networking-related products, at current and
constant wholesale prices, 2002-07
- Wireless versus wired
- How Americans are networking
- Triple play
- Sales by segment
- Figure 8: Sales of home networking equipment, segmented by type, at
wholesale prices 2005 & 2007
- Figure 9: Sales of Internet services, at current and constant prices,
2005 and 2007
- ISPs
- Figure 10: Sales of Internet services, at current and constant prices,
2003-07
- Figure 11: Number of households with Internet subscriptions, 2003-07
- Broadband versus dial-up
- Figure 12: Internet households, by type of service, 2003-07
- Cable versus broadband
- Figure 13: Households connecting to the Internet by cable, 2006
- Home computers
- Figure 14: Sales of home computers, at current and constant wholesale
prices, 2002-07
- Home printers
- Figure 15: Sales of home printers, at current and constant prices,
2002-07
- Modems and routers
- Figure 16: Sales of modems and routers, at current and constant prices,
2002-07
- Routers
- CE devices for entertainment
- Figure 17: Sales of CE devices for entertainment, at current and
constant prices, 2002-07
- Company Profiles
- Consumer preferences
- Figure 18: Wireless router brand owned or rented, October 2007
- Figure 19: Wireless router brand owned or rented, by age, October 2007
- Top companies
- Cisco-Linksys
- D-Link
- NetGear
- Belkin
- Buffalo
- Advertising and Promotion
- Overview
- Retailers
- Partners
- Company advertising
- ISPs
- TV ad highlights
- Cisco Systems
- Figure 20: Cisco Systems, TV ad, 2007
- The Consumer
- Summary
- Internet services
- Figure 21: Type of home Internet service, by age, October 2007
- Figure 22: Type of home Internet service, by income, October 2007
- Figure 23: Type of home Internet service, by race and ethnicity, October
2007
- Who has a home network
- Figure 24: Has a home network, October 2007
- Figure 25: Has a home network, by age, October 2007
- Figure 26: Has a home network, by race and ethnicity, October 2007
- Figure 27: Has a home network, by household size, October 2007
- Figure 28: Has a home network, by presence of children in household,
October 2007
- Wired or wireless?
- Figure 29: Type of home network connection, by age, October 2007
- Figure 30: Type of home network connection, by household income, October
2007
- Setting up the network
- Figure 31: Involvement in setting up home network, by gender, October
2007
- Figure 32: Involvement in setting up home network, by employment status,
October 2007
- Dealing with network problems
- Figure 33: Handling home network problems, by gender, October 2007
- Functions of the current or ideal network
- Figure 34: Doing or would like to do with home network, by age, October
2007
- Figure 35: Doing or would like to do with home network, by race and
ethnicity, October 2007
- The number of devices connected
- Figure 36: Devices connected to home network, by age, October 2007
- Figure 37: Devices connected to home network, by age, October 2007
- Figure 38: Devices connected to home network, by age, October 2007
- Figure 39: Devices connected to home network, by household income,
October 2007
- Figure 40: Devices connected to home network, by household income,
October 2007
- Figure 41: Devices connected to home network, by household income,
October 2007
- Figure 42: Devices connected to home network, by race and ethnicity,
October 2007
- Figure 43: Devices connected to home network, by race and ethnicity,
October 2007
- Figure 44: Devices connected to home network, by race and ethnicity,
October 2007
- Figure 45: Devices connected to home network, by household size, October
2007
- Figure 46: Devices connected to home network, by household size, October
2007
- Figure 47: Devices connected to home network, by household size, October
2007
- Figure 48: Devices connected to home network, by household size, October
2007
- Rooms of choice
- Figure 49: Location of computing devices in the home, October 2007
- Figure 50: Location of entertainment devices in the home, October 2007
- Wireless need replacement intentions
- Figure 51: Plan on replacing desktop computer with device with built-in
wireless technology, October 2007
- Figure 52: Plans to replace printer with device with built-in wireless
technology, October 2007
- Figure 53: Has replaced wireless router in last 12 months, October 2007
- Future Trends and Market Forecast
- The demographics of home networking
- Figure 54: Population by age, 2002-12
- Figure 55: Population, by race and Hispanic origin, 2002-12
- Figure 56: Median household income by race and Hispanic origin of
householder, 2006
- Trends driving home networking
- Trends adversely affecting the growth of home networking
- Figure 57: Concerns over security, February 2007
- A possible showdown: home networks versus cellular modems
- The establishment of standards
- Figure 58: Companies which have achieved 802.11n draft 2.0
certifications, November 2007
- Providers
- Market forecast
- Home networking market
- Figure 59: Forecast total U.S. retail sales of home networking-related
products, at current and constant prices, 2007-12
- Figure 60: Forecast U.S. retail sales of home networking-related
products, at current and constant prices, 2007-12
- Home computers
- Figure 61: Forecast U.S. sales of home computers, at current and
constant prices, 2007-12
- Home printers
- Figure 62: Forecast U.S. sales of home printers, at current and constant
prices, 2007-12
- Modems and routers
- Figure 63: Forecast U.S. sales of modems and routers, at current and
constant prices, 2007-12
- CE devices for entertainment
- Figure 64: Forecast U.S. sales of CE devices for entertainment, at
current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
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