Abstract
The issue of food safety is one that attracts significant media attention, and is one that is now tightly regulated to protect consumers.
Key themes explored in this report Mintel include:
- the role of the media in raising consumer awareness;
- food safety and food regulation;
- the extent and impact of specific food incidents.
Table of Contents
- Issues in the Market
- Definitions
- Market in Brief
- Media raising awareness
- A resilient UK consumer
- The establishment of the FSA
- Who are concerned?
- Compensation culture is driving greater transparency
- Internal Market Environment
- Key Points
- Rise in consumer complaints
- Media driving consumer empowerment
- Figure 1: Adults aged 15+ who have satellite, cable or digital TV channels at home, 2002-06
- Figure 2: Adults aged 15+ who have a broadband connection at home, 2003-06
- Consolidating industry
- Broader Market Environment
- Key Points
- Food choices
- Do you get what you pay for?
- Figure 3: Agreement with selected lifestyle statements, 2002-06
- Moving beyond nutritional quality
- Figure 4: Agreement with selected lifestyle statements, 2002-06
- Demographic changes
- Key Points
- Older and wiser?
- Figure 5: Changes in the UK demographic profile, by age, 2002-07 and 2007-12
- Food issues
- AB socio-economic status growing
- Figure 6: Changes in socio-economic status, 2002-07 and 2007-12
- Food Incidents Size -- The Extent
- Key Points
- Reporting food incidents
- But is it an accurate picture?
- The type of incidents
- Figure 7: Food incident, by category, 2006
- The FSA' s response
- Figure 8: Alert classifications, 2000-07
- Figure 9: Alert clasifications, 2000-04
- Allergens -- a different procedure
- Food Incidents
- Key Points
- Avian Flu
- Christmas 2007
- Market effect
- BSE
- Foot-and-mouth
- Salmonella (Cadbury' s)
- Sudan 1
- Industry Structure
- Key Points
- Protecting the consumer
- Health Protection Agency (HPA)
- The costs of product withdrawal
- The sting in the tail
- The Consumer 1 -- Food Incidents and Safety
- Key Points
- Seeking reassurance in the wrong places?
- Figure 10: Have you stopped buying/eating a food product, June-July 2007
- Figure 11: Propensity to avoid a food after a food incident, by gender, socio-economic group, media usage and presence of children, June-July 2007
- One in ten won' t do it again
- Figure 12: Approximately how long was it before you bought/ate it again, June-July 2007
- Communication is crucial
- Consumer food safety confidence is quite high...
- Figure 13: Confidence rating of UK food safety, June-July 2007
- ...and belief remains strong despite food incident history
- Figure 14: Confidence in UK food saftey, by whether or not they have stopped eating or buying a food product because of a food incident (col %), June-July 2007
- The Consumer 2 -- Winning Confidence -- Food Safety Measures
- Key Points
- Figure 15: Measures that would give more confidence in food safety, June-July 2007
- Honesty -- evolving corporate values?
- The rejection of big business is media-fuelled...
- Gender tactics
- Figure 16: Measures that would give more confidence in food safety, by gender, June-July 2007
- Kids affect parental concerns
- Improving hygiene lies with individuals
- Figure 17: Measures that should be undertaken to improve food saftey, by levels of confidence in UK food safety (col %), June-July 2007
- Greater media exposure drives more consumers' scepticism
- Appendix
- Abbreviations
- Internal market environment
- Figure 19: Adults aged 15+ who have satellite, cable or digital TV channels at home, 2002-06
- Figure 20: Adults aged 15+ who have satellite, cable or digital TV channels at home, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- Figure 21: Adults aged 15+ who have a broadband connection at home, 2003-06
- Figure 22: Adults aged 15+ who have a broadband connection at home, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- Consumer -- TGI -- Scientific versus lifestyle health
- Figure 23: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- Figure 24: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- Figure 25: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- Figure 26: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- Figure 27: Agreement with selected lifestyle statements, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, household size and car usage, 2006
- The Consumer -- Food incidents and safety
- Stopped eating
- Figure 28: Have you stopped buying/eating a food product after a food incident, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June -July 2007
- Figure 29: length of time taken to return to eating a product, June-July 2007
- Figure 30: length of time taken to return to eating a product, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June-July 2007
- Confidence in food safety
- Figure 31: Confidence rating of UK food safety, 2007
- Figure 32: Confidence rating of UK food safety, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, 2007
- Figure 33: measures to give more confidenece in food safety, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June-July 2007
- Figure 34: Measures that would have given more confidence in food safety, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, supermarket usage and TV reception, June-July 2007
- Figure 35: Number of different measure that would give more confidence in food safety, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, commercial TV viewing, supermarket usage and TV reception, (row %), June-July 2007
- Figure 36: Number of different measures that would give more confidence in food safety, by confidence rating in UK food safety (col %), June-July 2007
- Figure 37: Number of different measures that would give more confidence in food safety, by types of measures that would add confidence in UK food safety (col %), June-July 2007
- The Consumer -- Identifying consumer typologies
- Figure 38: Food incidents typologies, by gender, age, region, socio-economic group, newspaper readership, household income, presence of children, commercial TV viewing, supermarket usage and TV reception (row %), June-July 2007
- Figure 39: Food incidents typologies, by types of products typically bought whilst shopping (col %), June-July 2007
- Figure 40: Food incidents typologies, by behaviour regarding shopping for premium foods (col %), June-July 2007
- Figure 41: Food incidents typologies, by behaviour regarding shopping for economy/budget foods (col %), June-July 2007
- Figure 42: Food incidents typologies, by how often consumers buy different kinds of premium foods (col %), June-July 2007
- Figure 43: Food incidents typologies, by attitudes towards grocery shopping (col %), June-July 2007
- Figure 44: Food incidents typologies, by confidence rating in a food incident (col %), June-July 2007
- Figure 45: Food incidents typologies, by food avoidance in a food incident (col %), June-July 2007
- Figure 46: Food incidents typologies, by approximate length of food avoidance in a food incident (col %), June-July 2007
- Cluster components
- Figure 47: Food incidents typologies, by attitudes towards food incidents, June-July 2007 (col %)
- Figure 48: Food incidents typologies, by types and number of types of measures that would add confidence in a food incident, June-July 2007 (col %)
