Abstract
The soy-based food and drinks market exhibited virtually flat growth during 2002-07. Mintel takes an in-depth look at issues challenging the market, as well as bright spots responsible for market growth. Mintel' s unique research reveals how consumer attitudes and behavior are responsible for the changing market environment.
The report provides in-depth coverage on:
- Products that are experiencing a decline in usage frequency among certain demographics, and why
- How women, younger consumers and ethnic households are driving growth
- Why the low-carb craze propelled the market forward and how the passing of the fad negatively influenced the market
- Which innovations are driving the market in the short term, and what opportunities lie ahead
- Why is bar consumption declining, and will the trend continue
- Which retail outlets are used by each demographic group
- Which attributes of soy are inhibiting market growth and which are driving it
Soy ingredients are widely used in a variety of foods. While reasons for using soy as an ingredient vary, this report focuses only on food and drinks in which soy is the principal or exclusive protein element, or which make a soy-based health-labeling claim. Therefore, a powdered protein drink that contains 25% soy protein and 75% milk protein would not be included.
The following items are included in this report:
- Soy-based energy bars
- Soymilk
- Soy-based frozen and refrigerated meat alternatives
- Other soy-based foods (cold cereal, frozen entrees, soy-based cheese and yogurt)
This report contains US IRI InfoScan data.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Resources used for The Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Market at a glance
- Soy-based energy bars--the biggest segment exhibits decline
- Top five manufacturers account for two thirds of sales
- Soy-food and drinks consumer
- Household soy food usage
- Retail Channel preferences
- Reasons for buying soy
- Challenges to the market--why people do not buy soy-based food and drinks
- Market opportunities
- Manufacturer emphasis on delivering better taste and texture in future
- Market Drivers
- Health-friendly soy
- Figure 1: Attitudes regarding healthy eating, 2002-06
- Figure 2: Reasons for buying soy-based food and drinks, by gender, September 2007
- Soy--a natural aid in promoting heart health
- But ongoing negative findings on health benefits of soy negatively
influence the market
- Figure 3: Reasons for not buying soy-based food and drinks, by age, September 2007
- Figure 4: Attitude towards milk and milk alternatives, by age, April 2007
- Demographic influences
- Women look at soy as a healthy food option
- Figure 5: Health or lifestyle practices, by gender, September 2007
- Figure 6: Deaths and percentage of total deaths for the ten leading causes of death, by gender, 2000
- Figure 7: Female population by age, 2002-12
- Young adults--primary consumers of soy-based food and beverages
- Figure 8: Household usage of meat alternatives, by age, January-October 2006
- Figure 9: Household frequency of using meat alternatives, by age of householder, January-October 2006
- Minorities drive growth in soy food and drinks
- Figure 10: Household consumption of soy foods, by race/ethnicity, January-October 2006
- Figure 11: Household frequency of using meat alternatives, by race/ethnicity, January-October 2006
- Figure 12: Household consumption of various soy foods/drinks, by race/ethnicity, January-October 2006
- Figure 13: U.S. population by race and Hispanic origin, 2002-12
- Market Size and Trends
- Market size
- Figure 14: Total U.S. retail sales of soy-based food and drinks, at current and constant prices, 2002-07
- Total market sales including sales through natural channels
- Figure 15: Total U.S. retail sales of soy-based food and drinks, at current and constant prices, 2004-07
- Wal-Mart estimate
- Market trends
- Figure 16: New soy-based food and drinks product trends, by subcategory, 2002-07
- Figure 17: New soy-based food and drink product claims, 2002-07
- Source: Mintel GNPD
- Source: Mintel GNPD
- Private label
- Market Segmentation
- Introduction
- Figure 18: FDM* sales of soy-based food and drinks, segmented by type, 2005 and 2007
- Soy-based energy bars
- Figure 19: FDM* sales of soy-based energy bars, at current and constant prices, 2002-07
- Figure 20: Average price comparison for breakfast, granola and soy-based energy bars at FDM, 2007
- Soymilk
- Figure 21: FDM* sales of soymilk, at current and constant prices, 2002-07
- Figure 22: Attitude towards milk and milk alternatives, by age, April 2007
- Soy-based meat substitutes
- Figure 23: FDM* sales of soy-based meat substitutes, at current and constant prices, 2002-07
- Other soy-based foods
- Figure 24: FDM* sales of other soy-based foods, at current and constant prices, 2002-07
- Supply Structure
- Companies and brands
- Figure 25: FDM* sales of major manufacturers in the soy-based food and drinks market in the U.S., 2004 and 2006
- Soy-based energy bars
- Figure 26: Selected brand sales and market share of soy-based energy bars at FDM* in the U.S., 2004 and 2006
- Soymilk
- Figure 27: Selected brand sales and market share of soymilk at FDM* in the U.S., 2004 and 2006
- Soy-based meat substitutes
- Figure 28: Selected brand sales and market share of soy-based meat substitute at FDM* in the U.S., 2004 and 2006
- Other soy-based foods
- Figure 29: Selected brand sales and market share of other soy-based foods at FDM* in the U.S., 2004 and 2006
- Advertising and Promotion
- Dean Foods
- Silk soymilk
- General Mills
- The Heart Truth Campaign
- The Red Dress Campaign
- PowerBar
- Kraft
- Garden Burger
- Odwalla
- Retail Distribution
- Introduction
- Figure 31: FDM* sales of soy food and drink, by channel 2005 and 2007
- Supermarkets
- Figure 32: U.S. supermarket sales of soy-based food and drinks at current and constant prices, 2002-07
- Drug stores
- Figure 33: U.S. drug store sales of soy-based food and drinks at current and constant prices, 2002-07
- Mass merchandisers
- Figure 34: U.S. mass merchandisers* sales of soy-based food and drinks at current and constant prices, 2002-07
- Natural supermarkets
- Figure 35: Natural supermarkets* sales of soy-based food and drinks at current and constant prices, 2004-07
- The Consumer: Usage, Frequency and Types of Brands
- Summary--Key consumer groups for meat alternative and soy foods consumers
- Household usage of meat alternatives
- Figure 36: Household usage of meat alternatives, trend, 2002-06
- Figure 37: Household usage of meat alternatives, by key demographics, January-October 2006
- Figure 38: Cross tabulation of total households' meat/fish /poultry use with meat alternative usage, January-October 2006
- Cohort analysis for meat alternative users
- Household usage of frozen and refrigerated meat alternatives
- Figure 39: Trends in household usage of frozen and refrigerated meat alternatives, 2002-06
- Household frequency of using meat alternatives
- Figure 40: Household frequency of using frozen and refrigerated meat alternatives, 2002-06
- Figure 41: Meat alternative new product introductions, 2002-07
- Figure 42: Household frequency of using meat alternatives, by age of householder, January-October 2006
- Household usage of meat alternatives by forms
- Figure 43: Household usage of meat alternative, by form, 2002-06
- Figure 44: Household usage of meat alternative by form, by age of householder, January-October 2006
- Figure 45: Household usage of meat alternative by form, by race/ethnicity, January-October 2006
- Cohort analysis for meat alternatives
- Figure 46: Household usage of meat alternative, by cohort
- Household usage of meat alternatives by brands
- Figure 47: Household purchase of meat alternatives by brands, 2002-06
- Figure 48: Household purchase of meat alternatives by brands, by race/ethnicity, January-October 2006
- Figure 49: Household purchase of meat alternatives by brands, by presence of children in the household, January-October 2006
- Household usage of soy foods other than meat alternatives
- Figure 50: Household usage of soy foods, by age, January-October 2006
- Figure 51: Household usage of soy foods, by race/ethnicity, January-October 2006
- Cohort analysis for soy foods other than meat alternatives
- Figure 52: Household usage of soy foods, by cohort
- Personal consumption of soy-based food and drinks
- Figure 53: Incidence of personal consumption of soy-based food and drinks, by key demographics, September 2007
- Personal frequency of using various soy-based food and drink products
- Figure 54: Personal frequency of using various soy-based good and drinks, by month, by gender, September 2007
- The Consumer: Attitudes and Behavior
- Usage summary
- Opportunities summary
- Reasons for using soy-based food and drinks
- Figure 55: Reasons for buying soy-based food and drinks, by gender, September 2007
- Figure 56: Reasons for buying soy-based food and drinks, by age, September 2007
- Figure 57: Reasons for buying soy-based food and drinks, by race/ethnicity, September 2007
- Why people do not buy soy?
- Figure 58: Reasons for not buying soy-based food and drinks, by race/ethnicity, September 2007
- Incidence of using more or less soy-based food and drinks compared to a
year ago
- Figure 59: Incidence of using more or less soy-based food and drinks compared to a year ago, by gender, September 2007
- Figure 60: Incidence of using more or less soy-based food and drinks compared to a year ago, by age, September 2007
- Figure 61: Incidence of using more or less soy-based food and drinks compared to a year ago, by income, September 2007
- Reasons for increasing soy-based food and drink consumption compared to a year ago
- Figure 62: reasons for using more soy-based food and drinks compared to year ago, by age, September 2007
- Choice of healthy lifestyle and consumption of soy-based food and drinks
- Figure 63: Health and lifestyle practices and consumption of soy-based food and drinks, September 2007
- Healthy lifestyle followers
- Figure 64: Health or lifestyle practices, by age, May 2007
- The Consumer: Choice of Retail Channels
- Retail Channel preferences
- Choice of retail channels to purchase soy-based food and drinks
- Figure 65: Choice of retail channel to purchase soy-based food and drinks, by gender, September 2007
- Figure 66: Choice of retail channel to purchase soy-based food and drinks, by income, September 2007
- Figure 67: Choice of retail channel to purchase soy-based food and drinks, by race/ethnicity, September 2007
- Future and Forecast
- Future trends
- Market growth amid declining health-benefit claims of soy
- Soy-ingredients suppliers' efforts towards improved taste and texture
- Soy-based protein--original base in food recipes rather than a meat substitute
- Increasing incidence of obesity and soy
- Figure 68: Percentage of population who are overweight or obese, 20-74 years of age, 1988-2004
- Bundling soy health benefits with other ingredients
- New soy-based product development beyond bars and beverages
- Ethnic or gourmet soy-based entrees
- Soy is moving beyond bars and beverages
- Market forecast
- FDM soy-based food and drinks
- Figure 69: Forecast of total U.S. FDM sales of soy-based food and drinks, at current and constant prices, 2007-12
- Soy-based energy bars
- Figure 70: Forecast of U.S. FDM sales of soy-based energy bars, at current and constant prices, 2007-12
- Soymilk
- Figure 71: Forecast of U.S. FDM sales of soymilk, at current and constant prices, 2007-12
- Soy-based meat substitutes
- Figure 72: Forecast of U.S. FDM sales of soy-based meat substitutes, at current and constant prices, 2007-12
- Other soy-based food
- Figure 73: Forecast of U.S. FDM sales of other soy-based food, at current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
Appendix: Cohort Definitions Figure 74: Married couples cohorts Figure 75: Single women cohorts Figure 76: Single men cohorts
