Abstract
Pickup and delivery services are nothing new to the restaurant industry. However, because of evolving consumer lifestyles, restaurants need to adapt to off-premises eating trends. Under what circumstances do consumers buy meals from a restaurant, but eat them somewhere else?
This report sheds important light on off-premises eating trends, by analyzing the following:
- What lifestyle trends are driving off-premises dining, and how can the restaurant industry adapt?
- How can industry players adapt to online ordering?
- Who currently eats “off the premises” and by what method do they order or pick up their food?
- What motivates consumers to choose delivery over dining in? Pickup over dining in? Dining in over pickup?
- Which restaurant segments- and restaurants- are leading the way? Which are falling behind?
- How are ready-to-eat meals changing the game?
- Which consumer demographics hold the key to the future?
For the purposes of this report, off-premises eating is defined as the act of obtaining food from a restaurant but eating it somewhere other than the restaurant.
With this definition in mind, this report explores the various ways by which consumers obtain restaurant meals. This includes, but is not limited to, calling ahead for pickup, using the drive-thru, and ordering delivery or catering. Mintel reveals how off-premises eating (and consumer attitudes toward off-premises eating) applies to a range of restaurant segments- including fast food, fast casual, family, casual, and fine dining.
Using proprietary consumer research, statistical analysis, and other information tools, Mintel provides actionable insights for the off-premises eating market.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Resources used for The Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Rationales for staying in drive takeout
- But signs point away from staying in for dinner, too
- Trend of trends: online ordering
- Restaurant analysis by restaurant type
- Pizza restaurants reign for pickup and delivery--but they better watch their back
- Fast food in the fast lane
- Fast casual taps online ordering and pickup
- Curbside at casual
- Family/midscale lags but has potential
- Ready-to-eat meals at retail
- Who' s in control here? Younger diners.
- Market Drivers
- Rationales for staying in drive takeout
- Lifestyle trends
- Cooking skills
- Figure 1: Attitudes towards meal kits and preparing food at home, by age, August 2007
- An ever expanding range of options
- Home ownership/DIY/home improvement
- Not all signs point to staying in for dinner
- Mobile technology and time-shift viewing
- One-person households
- Figure 2: Households, by size, 1995 and 2005
- Affluence
- A question of money
- Figure 3: Methods for cutting back on restaurant spending, July 2007
- Figure 4: Cuts in restaurant spending, by gender, age, household income and presence of children, July 2007
- Market Trends
- Online ordering
- Figure 5: Lunch delivery options, by gender, age and number of children in household, June 2007
- Expanding opportunities for breakfast and lunch
- Figure 6: Special breakfast and brunch, November 2006
- Figure 7: Sources of lunch, weekday and weekend, June 2007
- Healthier alternatives
- Figure 8: Trend: Changing attitudes toward healthy eating, 2002 and 2006
- Market Segmentation
- Overview
- Figure 9: Eating somewhere else (net), by restaurant type, October 2007
- Pizza
- Figure 10: Pizza restaurant delivery, pickup, and dine-in purchases and frequency of purchase in the past month, August 2007
- Figure 11: Attitudes related to pizza delivery, by gender, August 2007
- Fast food
- Fast casual
- Casual
- Family/midscale
- Figure 12: Attitudes toward family/midscale delivery, by age, June 2007
- Fine dining
- Ready-to-eat meals at retail: supermarkets, convenience stores, meal
assembly and online delivery
- Figure 13: Types of ready-to-eat meals, by type, September 2007
- Figure 14: Price per serving for representative meals at Dinners Ready, July 2007
- The Consumer: Restaurant Usage and Ordering Preferences
- Summary
- Topline
- Fast food
- Fast casual
- Pizza
- Casual
- Family
- Restaurant usage and ordering preferences
- Figure 15: Usage of fast food, pizza, casual, family, and fast casual restaurants in last three months, by gender, age, household income, race/ethnicity and region, September 2007
- Figure 16: Where food was eaten, by restaurant type, September 2007
- Fast food
- Figure 17: How food was ordered at fast food restaurants, by gender, September 2007
- Figure 18: How food was ordered at fast food restaurants, by HH income, September 2007
- Fast casual
- Figure 19: How food was ordered at fast casual restaurants, by gender, September 2007
- Figure 20: How food was ordered at fast casual restaurants, by age, September 2007
- Pizza
- Figure 21: How food was ordered at pizza restaurants, by age, September 2007
- Figure 22: How food was ordered at pizza restaurants, by HH income, September 2007
- Casual
- Figure 23: How food was ordered at casual restaurants, by age, September 2007
- Figure 24: How food was ordered at casual restaurants, by HH income, September 2007
- Figure 25: How food was ordered at casual restaurants, by children in HH, September 2007
- Family
- Figure 26: How food was ordered at family restaurants, by age, September 2007
- Figure 27: How food was ordered at family restaurants, by children in HH, September 2007
- Dine-in versus Delivery and Pickup
- Summary
- Motivations for choosing delivery over dining in
- Motivations for choosing pickup over dining in
- Deciding between pickup and delivery
- Motivations for choosing delivery over dining in
- Figure 28: Motivations for choosing delivery over dining in, by age, September 2007
- Figure 29: Motivations for choosing delivery over dining in, by HH income, September 2007
- Figure 30: Motivations for choosing delivery over dining in, by children in HH, September 2007
- Motivations for choosing pickup over dining in
- Figure 31: Motivations for choosing pickup over dining in, by age, September 2007
- Figure 32: Motivations for choosing pickup over dining in, by children in HH, September 2007
- Deciding between pickup and delivery
- Figure 33: Deciding between delivery and dining in, September 2007
- Off-Premises Eating: Where and When
- Summary
- Where off-premises meals are eaten
- Meal occasions for off-premises eating
- Where off-premises meals are eaten
- Figure 34: Where food taken off-premises is eaten, by restaurant type, September 2007
- Meal occasions for off-premises eating
- Figure 35: Meal occasions for off-premises eating, by restaurant type, September 2007
- RTE Meals
- Ready-to-eat meal types
- Reasons for getting food from a supermarket hot food bar
- Ready-to-eat meal types
- Figure 36: Types of ready-to-eat meals, by gender, September 2007
- Figure 37: Types of ready-to-eat meals, by age, September 2007
- Figure 38: Types of ready-to-eat meals, by number of children, September 2007
- Reasons for getting food from a supermarket hot food bar
- Figure 39: Reasons for getting food from a supermarket hot food bar, by age, September 2007
- Figure 40: Reasons for getting food from a supermarket hot food bar, by number of children, September 2007
- The Consumer: Social Attitudes, Time Constraints and Diet/Health Attitudes
- Social attitudes, time constraints, and diet/health attitudes
- Figure 41: Socialization, time constraint, and diet/health attitudes of restaurant users, September 2007
- Social
- Figure 42: Socialization attitudes of QSR users, on-site verus drive-thru, September 2007
- Figure 43: Socialization attitudes of casual restaurant users, on-site verus drive-thru, September 2007
- Time
- Figure 44: time constraint attitudes of casual restaurant users, on-site verus drive-thru, September 2007
- Diet/health/cooking
- Figure 45: diet/health attitudes of casual restaurant users, on-site verus drive-thru, September 2007
- Future Trends
- Younger diners will drive the market
- Figure 46: Eating somewhere else (net), by age and restaurant type, October 2007
- Online ordering
- "Family" style meals
- Figure 47: Average number of people included in bill on last visit, April 2007
- Efficiency of service
- Upscale offerings
- Appendix: Trade Associations
