Abstract
Currently, the main issue in the women' s fragrance market is the elusive balance between image and price. This is an unashamedly luxury market - although most French women would consider their fragrance an essential and would be as likely to leave home unfragranced as they would be to go out without underwear.
However, sales have been affected by economics, although less so than has been the case in other C&T sectors. Certainly, annual growth rates are no longer at the levels seen before 2002 and the industry is as keen as ever to grow the market.
Table of Contents
- Issues in the Market
- Keeping fragrance fresh
- Definition
- Consumer research
- Abbreviations
- Market in Brief
- The cost of smelling good continues to rise
- Fragrance weathers the economic storm
- France is the home of fragrance
- Quality wins out over quantity
- NPD an article of faith...
- ... but the industry frets about its image
- The biggest get even bigger
- Fragrance usage is virtually universal
- And the scent of a woman is a personal thing
- Internal Market Environment
- Key Points
- Spend on fragrance compared to other C&T
- Figure 1: French sales of C&T, at manufacturers' prices, 2004-06
- Building fragrance brands in skincare and cosmetics
- Less competition from cheaper scents
- Trends towards "expensive fragrances"
- Figure 2: Attitudes towards "expensive fragrances", 2002-06
- The importance of fragrance
- Broader Market Environment
- Key Points
- Fragrance is an essential purchase
- Figure 3: Trends in French PDI, consumer expenditure and GDP, at current prices, 2001-11
- A greying population -- good news for classic scents
- Figure 4: Trends in French adult female population, by age, 2002-12
- Sisters are buying it for themselves
- Figure 5: Trends in French employment, 2000-05
- Figure 6: Female participation in the workforce, by age and country, 2005
- REACH is adopted
- Packaging guidelines for product safety
- Who' s Innovating?
- Key Points
- Attracting new users through flankers
- France is the most active country for new fragrance launches
- Figure 7: NPD in women' s fragrances, major markets, year to May 2007
- Figure 8: NPD in women' s fragrances, by most prominent manufacturer, year to May 2007
- The genuinely new...
- ...and the reincarnated
- Seasonal limited editions
- Eau fraÎche -- the light alternative
- Range extensions
- Licensed and celebrity fragrances
- Packaging
- Fragrance ' sets'
- Fragrance Duos -- more than unisex
- New textures
- Market Size and Forecast
- Key Points
- Figure 9: French retail value sales of women' s fragrances, at current and constant prices, 2002-12
- Figure 10: Retail value sales of fragrances and per capita spend, by country, 2007
- High prices tend to reduce volume usage
- A fine balance between price and cachet
- Prospects
- Factors behind Mintel' s growth forecasts
- Segment Performance
- Key Points
- Figure 11: French retail value sales of women' s fragrances, by type, 2002-07
- Market Share
- Key Points
- French company L' Oréal is in top spot
- Figure 12: Manufacturers' value shares of women' s fragrances, 2005-07
- Eau Jeune is the leading mass-market eau de toilette
- Figure 13: Brands' retail value shares of eaux de toilette, 2005-07
- Premium EdPs is more fragmented
- Figure 14: Brands' retail value shares of eaux de parfum, 2005-07
- Companies and Products
- L' Oréal
- Coty
- LVMH
- Yves Saint Laurent SA/Gucci Group
- Yves Rocher
- Clarins SA
- Brand Communication and Promotion
- Key points
- Figure 15: Main monitored media advertising spend on women' s fragrances, Top 20 brands, France, 2006
- Channels to Market
- Key Points
- Figure 16: French retail value sales of women' s fragrances, by outlet type, 2005-07
- Selective sector maintains position
- Figure 17: Leading french cosmetics and perfumery chains, by number of outlets, 2006
- Fragrance purchase seen as a luxury buying experience
- Consumer -- Pan-European Overview
- Key Points
- Figure 18: Penetration and frequency of using fragrances, by women, by country, 2006
- Consumer -- Trends in Fragrance use in France
- Key Points
- Figure 19: Trends in penetration and frequency of using fragrances, by type, by women, 2001-06
- Consumer -- Who Uses?
- Key Points
- Two peaks in usage by age
- Fragrance use is also driven by affluence
- Employment is a very strong driver of fragrance use
- Figure 20: Penetration and frequency of using perfume/eau de toilette, by women, by demographic sub-group, 2006
- Consumer -- Attitudes Towards Personal Appearance
- Key points
- Fragrance is integral to high C&T spenders
- Figure 21: Usage of fragrances by attitudes to personal appearance, women, 2006
