Abstract
The U.S. nuts and dried fruit market showed strong growth from 2001 to 2006, riding favorable health and diet trends. Manufacturers also contributed to growth with successful product innovation that sustained consumer interest as health trends shifted and evolved.
This report helps industry professionals navigate important issues relevant to untapped potential in the nuts and dried fruit market:
- The impact of government action and legislation relating to consumer awareness of healthy snacking
- The effect of media promoting recent scientific research supporting nuts and dried fruit as functional foods
- Portion-control packaging, promotional efforts and, most importantly, health-related positioning claims to stimulate consumer interest
- Consumers' desire for healthier lifestyles, and how that correlates to rising sales and opportunities for occasion-based marketing
- Influence and activity of private label in relation to market performance
- Product trends, including a comprehensive look at new product launches and the subsequent impact on market sales
- Who in the household is buying nuts, as well as usage, brand, and frequency comparisons by demographic profiles
- Discovering attitudes and opinions of consumers, including flavor preferences and usage habits
This report covers nuts and dried fruit that are eaten plain or used in cooking or baking. Trail mix is also included. Excluded are nuts and dried fruit that are coated in yogurt or chocolate, or sold by weight in store bins.
This report contains US IRI InfoScan data.
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Health and wellness largely drives market sales
- The presence of private label also shapes market
- Market sales grow briskly
- Sales of trail mixes and dried fruit propelled category' s recent growth
- Highly diversified market "led" by three top national suppliers
- Supermarkets account for majority of nuts and dried fruit sales
- The nuts and dried fruit consumer
- Household usage facts about nuts
- Household penetration by demographic groups
- Consumers' knowledge of nut health benefits
- Personal consumption of nuts
- Personal consumption of dried fruit
- The future of the nuts and dried fruit market
- Market Drivers and Future Trends
- Increasing consumer awareness for healthy snacking
- Broad-based government action targets adults and children alike
- Future implication:
- Health benefits supported by research and promoted by industry
- Future implication:
- Manufacturers capitalize on health trends
- Figure 1: Top ten product claims in new nuts products, 2006
- Figure 2: Top ten product claims in dried fruit products, 2006
- Future implication:
- Increasing consumer desire to eat healthier
- Figure 3: Attitudes regarding healthy eating, 2002-05
- Future implication:
- Private label proves to be influential in category performance
- Figure 4: Private label sales of nuts and dried fruit at FDM, at current and constant prices, 2001-06
- Figure 5: FDM sales of private label nuts and dried fruit segmented by type of product, 2004 and 2006
- Figure 6: Number of new nuts products and private label products released, 2001-07
- Figure 7: Number of new nuts products released, by leading brands, 2001-07
- Future implication:
- Market Size and Trends
- Market size
- Figure 8: U.S. retail sales of nuts and dried fruit through all channels, at current and constant prices, 2001-06
- Figure 9: U.S. retail sales of nuts and dried fruit at FDM, at current and constant prices, 2001-06
- Wal-Mart estimate
- Market trends
- New product launches and trends in nuts
- Figure 10: New product releases in nuts, 2001-07
- New product launches and trends in dried fruit
- Figure 11: New product releases in dried fruit, 2001-07
- Market Segmentation
- Introduction
- Figure 12: FDM sales of nuts and dried fruit segmented by type, 2004 and 2006
- Snack nuts and seeds
- Figure 13: FDM sales of snack nuts and seeds, at current and constant prices, 2001-06
- FDM sales of snack nuts and seeds by sub-segment
- Figure 14: FDM sales of snack nuts and seeds, by product type, 2004 and 2006
- Dried fruit
- Figure 15: FDM sales of dried fruit, at current and constant prices, 2001-06
- FDM sales of dried fruit by subsegment
- Figure 16: FDM sales of dried fruit, by product type, 2004 and 2006
- Baking nuts
- Figure 17: FDM sales of baking nuts, at current and constant prices, 2001-06
- Trail mix
- Figure 18: FDM sales of trail mix, at current and constant prices, 2001-06
- Supply Structure
- Overview
- Companies and brands
- Figure 19: Manufacturer sales of nuts and dried fruit in the U.S., 2004 and 2006
- Brand sales by segment
- Snack nuts and seeds
- Figure 20: FDM manufacturer brand sales of snack nuts and seeds in the U.S., 2004 and 2006
- Dried fruit
- Figure 21: FDM manufacturer brand sales of dried fruit in the U.S., 2004 and 2006
- Baking nuts
- Figure 22: FDM manufacturer brand sales of baking nuts in the U.S., 2004 and 2006
- Trail mix
- Figure 23: FDM manufacturer brand sales of trail mix in the U.S., 2004 and 2006
- Advertising and Promotion
- Introduction
- Kraft Foods
- Figure 24: Planters Happy 100th Birthday TV ad
- Figure 25: Planters Mr. Saturday Night TV ad
- Figure 26: Planters Whatta Man TV ad
- Diamond Foods
- Figure 27: Emerald Eccentric Matadors TV ad
- Figure 28: Emerald Goulet Exposed TV ad
- Figure 29: Diamond Mischievous Snowman TV ad
- SunMaid Growers
- Figure 30: SunMaid Grapes and Sunshine TV ad
- Retail Distribution
- Introduction
- Figure 31: U.S. retail sales of nuts and dried fruit, by channel, 2004 and 2006
- Supermarkets
- Figure 32: U.S. supermarket sales of nuts and dried fruit, at current and constant prices, 2001-06
- Drug stores
- Figure 33: U.S. drug store sales of nuts and dried fruit, at current and constant prices, 2001-06
- Mass merchandisers
- Figure 34: U.S. mass merchandiser sales of nuts and dried fruit, at current and constant prices, 2001-06
- The Consumer--Purchasing of Nuts; Frequency; and Favorite Brands
- Introduction
- Summary
- Household usage of nuts--trended data
- Figure 35: Usage of nuts, by household, 2002-06
- Figure 36: Kinds of nuts used, 2002-06
- Household usage of nuts--2006
- Figure 37: Usage of nuts, by demographic groups, January-September 2006
- Figure 38: Kinds of nuts used, by age, January-September 2006
- Figure 39: Kinds of nuts used, by race/ethnicity, January-September 2006
- Frequency of usage of nuts
- Figure 40: Frequency of usage of nuts, by household, 2001-06
- Figure 41: Frequency of usage of nuts, by age, January-September 2006
- Figure 42: Frequency of usage of nuts, by race/ethnicity, January-September 2006
- Figure 43: Frequency of usage of nuts, by Hispanic heritage and country of origiin, January-September 2006
- Figure 44: Frequency of usage of nuts, by income, January-September 2006
- Brands of nuts used
- Figure 45: Brands of nuts used, by region, January-September 2006
- The Consumer--Usage Occasions for Nuts and Health Positioning
- Summary
- Incidence of eating any type of nuts
- Figure 46: Incidence of eating any type of nuts, by demographic factors, April 2007
- Knowledge about health properties of nuts
- Figure 47: Knowledge about health properties of nuts, April 2007
- Figure 48: Knowledge about health properties of nuts, by gender, April 2007
- Figure 49: Knowledge about health properties of nuts, by age, April 2007
- Figure 50: Knowledge about health properties of nuts, by race/ethnicity, April 2007
- Allergy to nuts
- Figure 51: Incidence of nut allergies, by demographic factors, April 2007
- Ways that respondents eat nuts
- Figure 52: Ways that respondents eat nuts, by gender, April 2007
- Figure 53: Ways that respondents eat nuts, by age, April 2007
- Figure 54: Ways that respondents eat nuts, by income, April 2007
- Figure 55: Ways that respondents eat nuts, by race/ethnicity, April 2007
- Sweet, spicy, salty or plain--flavor preferences in nut products
- Figure 56: Sweet, spicy, salty or plain, by gender, April 2007
- Figure 57: Sweet, spicy, salty or plain, by age, April 2007
- The Consumer--Usage Occasions for Dried Fruit and Health Positioning
- Summary
- Incidence of eating dried fruit
- Figure 58: Incidence of eating dried fruit, by demographic factors, April 2007
- Ways that respondents eat dried fruit
- Figure 59: Ways that respondents eat dried fruit, by age, April 2007
- Familiarity with dried fruit and vegetable products
- Figure 60: Familiarity with dried fruit and vegetable products, April 2007
- Figure 61: Familiarity with dried fruit and vegetable products, by age, April 2007
- Figure 62: Familiarity with dried fruit and vegetable products, by income, April 2007
- Figure 63: Familiarity with dried fruit and vegetable products, by race/ethnicity, April 2007
- Future and Forecast
- Market forecast
- Nuts and dried fruit market
- Figure 64: Forecast of total U.S. retail sales of nuts and dried fruit through all channels, at current and constant prices, 2007-12
- Figure 65: Forecast of U.S. retail sales of nuts and dried fruit at FDM, at current and constant prices, 2007-12
- Snack nuts and seeds
- Figure 66: Forecast of U.S. FDM sales of snack nuts and seeds, at current and constant prices, 2007-12
- Dried fruit
- Figure 67: Forecast of U.S. FDM sales of dried fruit, at current and constant prices, 2007-12
- Baking nuts
- Figure 68: Forecast of U.S. FDM sales of baking nuts, at current and constant prices, 2007-12
- Trail mix
- Figure 69: Forecast of U.S. FDM sales of trail mix, at current and constant prices, 2007-12
- Forecast factors
- Appendix: Trade Associations
